Capitol Fax.com - Your Illinois News Radar » Today’s number: 50 percent
SUBSCRIBE to Capitol Fax      Advertise Here      Mobile Version     Exclusive Subscriber Content     Updated Posts    Contact
CapitolFax.com
To subscribe to Capitol Fax, click here.
Today’s number: 50 percent

Wednesday, Jan 11, 2017

* And yet some folks on Speaker Madigan’s staff still scoff at those who run ads on social media and other online platforms

According to Matthew Ball, chief of research at Amazon Studio, Americans under the age of 30 now watch almost 50 percent fewer hours of traditional TV than they did in 2000.

Campaigns have to go where the people are. That means knocking on their doors, calling them on their (mobile) phones and advertising on TV. But the internet is now doing to TV what it already did to newspapers and radio

More subtly, it’s simply easier than ever to watch football now without technically “watching football”—by finding highlights on Twitter and on sports websites. Why spend four hours on the couch when you can get on with your life and catch the most alluring moments in 60 seconds in line at Starbucks?

And it’s not just football. People love to look at the hottest clips instead of watching entire programs. If you’re not online, you’re invisible.

* Somewhat related

RedEye, the Chicago commuter daily that got its start in 2002, will eliminate print publication on all weekdays except Thursday, doubling up pages that day with entertainment and weekend coverage.

The paper told its readers in a note that it’s making the change to adapt to the “different needs” of Chicagoans who today are equipped with smartphones and social media feeds. RedEye, which is owned by Chicago-based Tronc (formerly known as Tribune Publishing), will publish its last weekday issue on Feb. 3, and the new 40-page weekly will appear Feb. 9, Tronc spokeswoman Dana Meyer said in an email. […]

Meyer declined to say how many employees currently work for RedEye or how many jobs will be eliminated as part of the restructuring. The tabloid’s staff has been shrinking in recent years, along with its circulation, as the newspaper industry contracts in the face of reader and advertiser migration to digital alternatives.

- Posted by Rich Miller        

26 Comments
  1. - LevivotedforJudy - Wednesday, Jan 11, 17 @ 11:16 am:

    I totally believe it. I worked with a lot of millenials who don’t even own televisions (cable tv costs too much). Best way to reach them is through their phones or tablets.


  2. - NoGifts - Wednesday, Jan 11, 17 @ 11:20 am:

    Televisions with antennas still work, and I know a lot number of people who have returned to them. Me included. Combine that with a computer and you’re set.


  3. - Ducky LaMoore - Wednesday, Jan 11, 17 @ 11:21 am:

    ===And it’s not just football. People love to look at the hottest clips instead of watching entire programs. If you’re not online, you’re invisible.===

    For some reason that I can’t fathom, the democrats seem content to let an entire generation of democratic voters become non-voters. It’s how Trump got elected. And apparently that isn’t even enough of a wake up call.


  4. - Earnest - Wednesday, Jan 11, 17 @ 11:22 am:

    And, ironically, one way to be talked about on traditional TV or in newspapers is to be hot on social media. Self-reinforcing loop. Would that be a SLOOPA loop?


  5. - Oswego Willy - Wednesday, Jan 11, 17 @ 11:23 am:

    Why it’s so glaring that Raunerites beat the Demicrats every day is “simply” because Raunerites having a significant and permanent footprint outside the “standard” or even “old” media, and Democtats have NO footprint, significant or otherwise.

    You can’t ignore a 50% drop and also ignore where those 50% go. Democrats have, Raunerites have pounced, daily, and then win daily too.


  6. - Team Sleep - Wednesday, Jan 11, 17 @ 11:27 am:

    We cut cable over a year ago. It has saved us hundreds of dollars since the decision. Other than the occasional (and actually good) MNF game or, on Monday, the NCAA Football championship, I do not miss it. I just wrapped up “Man in the High Castle” on Prime and started “Marco Polo” on Netflix. Advertising on cable TV may become a thing of the past faster than we realize or expect. Campaigns will always have to air network TV ads - especially since football is king and because football airs during election season - but cable ads seem almost like a waste of money at this point.


  7. - PublicServant - Wednesday, Jan 11, 17 @ 11:30 am:

    Yep, while Madigan may have strong traditional leadership skills, without drastic messaging improvements targeted to the messaging platforms being used by today’s voters, Democrats are going to continue to get hammered. The only way to beat Rauner is to get him off message. Please do so, now, tomorrow, and every other day while you’re at it.


  8. - A Jack - Wednesday, Jan 11, 17 @ 11:33 am:

    Indeed, the only way that a Rauner ad will catch my eye is if he takes out a fifty million dollar ad on Capitol Fax.


  9. - ZC - Wednesday, Jan 11, 17 @ 11:39 am:

    Reminds me of this interesting piece that was done by the firm that managed Bernie Sanders’s online presence, Revolution Messaging. They talk a lot about preferences but hammer the Clinton campaign that her advertising over summer 2016 “was a metaphorical digital desert. Clinton’s campaign and her allies spent millions of dollars on television advertising during the Olympics but almost nothing on digital and persuasion advertising to bring Sanders voters into the fold. Additionally, the majority of the campaign’s online ads over the summer were focused on email sign-ups, not persuasion.” Link below.

    https://mic.com/articles/161885/blaming-millennials-for-trump-99-problems-but-the-kids-ain-t-one#.l7aLCjO94


  10. - oneman - Wednesday, Jan 11, 17 @ 11:42 am:

    Using my teenaged kids as anecdotal evidence….

    The only live TV my kids watch anymore is sports. The son’s preference on NFL sunday is NFL Red Zone.

    Everything else is on a device. Even TV shows are watched later binge style.


  11. - Bogey Golfer - Wednesday, Jan 11, 17 @ 11:49 am:

    DVD the games to watch later and go through the commercials is the preferred way for friends of ours (Gen X). And single working parents, and double-income parents makes door-to-door less effective.


  12. - Peters Post - Wednesday, Jan 11, 17 @ 11:52 am:

    The Swiss version of the Redeye was called Zwansig Minuten (20 minutes). Probably they should go with Sechzig Sekunden now.


  13. - illinoised - Wednesday, Jan 11, 17 @ 11:52 am:

    Very true. I am 64, watch TV news. My wife is 36, hasn’t watched TV for five years, gets her news and other info from her computer. She has zero interest in TV and radio.


  14. - wordslinger - Wednesday, Jan 11, 17 @ 11:53 am:

    My 17-year-old daughter watches zero traditional TV. My twenty-something boys watch live sports on traditional TV. That’s it.

    They can be reached on their smart phones or computers.


  15. - Anon221 - Wednesday, Jan 11, 17 @ 11:58 am:

    “If you’re not online, you’re invisible.” And, sometimes, if you are online, you are still invisible. CapFax is a “safe” place- a place to learn, to discuss, to disagree in a civil manner. It’s the corner coffee shop with the Truth table instead of the Liars table. But there are other “shops” on the interwebtubees are not built the same. There are a couple of generations out there now that live on sound and visual bytes. And, as I get older, these lures of the 30 second, 140 character sirens calls to me, too. But should that be what we are striving for as a society and as communities? Many may want the Dems to respond right now, on every platform available. A six paragraph letter to a Representative’s constituent explaining her take on politics and governance is scoffed at as too long. Yes, the Dems need to respond, but they also need to educate not troll, not snipe, not ridicule. It’s not just K-12 and higher ed that’s hurting in this country. Adult Education, and not the community college level courses, has been suffering for years and no amount of tweeting or snapchatting or instagramming is going to fix that. Those can be shortcuts to more substantial review and analysis and decision-making “classrooms” by people if they so choose. One can choose to be only decisive- swipe left or right. Or one can also choose to be deliberative before taking that action.


  16. - Ron Burgundy - Wednesday, Jan 11, 17 @ 12:00 pm:

    Surprised the Red Eye made it as long as it did as a daily. I always thought of it as the dumbed down Weekly Reader version of a newspaper.


  17. - Pundent - Wednesday, Jan 11, 17 @ 12:19 pm:

    The democrats (sans Bernie Sanders) have generally been horrendous at adapting to the new age of media and how people obtain information. The republicans were able to significantly erode trust in traditional media outlets and drove their supporters to those sources that were deemed “fair and balanced”. Once the distrust in the “mainstream” media was established they were able to redefine what constituted “news”. In the on-line world this allowed for the proliferation of “fake news” but realizing that this only reaches a partial audience we now have the various Proft publications that show-up around election time.

    And the democrats response to this has been?


  18. - Cheryl44 - Wednesday, Jan 11, 17 @ 12:27 pm:

    If it wasn’t for Chicago Tonight I wouldn’t watch tv for news at all. I cannot tell you the last time I looked at either the Trib or the Sun Times on paper or the web.


  19. - The cardinal - Wednesday, Jan 11, 17 @ 12:29 pm:

    The problem is so many get news snipets the same way and dont check the facts


  20. - Anon221 - Wednesday, Jan 11, 17 @ 12:37 pm:

    Pundent- “And the democrats response to this has been?”

    I am not being snarky or disparaging, but what should they do? How do you successfully fight fake news and entrenchment without some type of discussion that lasts longer than a tweet or a snap? If nothing else this past national election is bringing to light fake news, the dangers of falling for phishing, out of control rhetoric, but how do you change someone’s beliefs if they hang on to those as their vision of hope? Most of the time that change in perception will not happen until they themselves see that what they supported and championed was not all it was cracked up to be and the hurt filters down to their level of life. And, when that happens, you can only hope that cynicism hasn’t set in so hard that they turn away from being an active citizen altogether.


  21. - wordslinger - Wednesday, Jan 11, 17 @ 12:39 pm:

    With the Red Eye’s audience, it makes perfect sense to go digital.

    Also, for a pub that catered to North Side hipsters, they did reporting on the Chicago homicide issue years ago that put other Chicago media to shame. Real journalism, not “personalities” or sob stories.


  22. - Anonymous - Wednesday, Jan 11, 17 @ 12:45 pm:

    House Republicans ran online ads in my area (Western Illinois) during the fall election. You couldn’t look at your phone or computer without one of their ads. Never saw one Dem ad. The Republican candidate won (Hammond) handily. I’m a believer.


  23. - doofusguy - Wednesday, Jan 11, 17 @ 12:45 pm:

    Remember Obama’s 2008 campaign and all the props it got for being so much better than the Republican side? Times have changed - and hoping it can change back - until then Trump’s Tweets are king!


  24. - Pundent - Wednesday, Jan 11, 17 @ 1:26 pm:

    =How do you successfully fight fake news and entrenchment without some type of discussion that lasts longer than a tweet or a snap?=

    Bernie Sanders seems pretty adept at this. Elizabeth Warren’s not too bad either. Maybe they could run a workshop. You can even do it old school like Bernie did last week when he put a Trump tweet up on a poster on the Senate floor. I understand this isn’t going to be easy but you have to start somewhere.


  25. - Anon221 - Wednesday, Jan 11, 17 @ 1:40 pm:

    Pundent- I totally agree. And I hope the Dems realize that they need to reach back and reseed and fertilizer their grassroots, as well as realizing that there are a lot of Indies out there that are sore and looking hard at them. It’s going to be a long , hard, and potentially bitter 4 years. But hey, we in Illinois already have a jump on that bandwagon!


  26. - Pundent - Wednesday, Jan 11, 17 @ 3:20 pm:

    Anon221 - There’s absolutely opportunity here. People actually want sound public policies and programs. When you poll them about eliminating pre-existing condition exclusions, lifetime medical caps and allowing kids to say on parents insurance until their 26 the favorability is overwhelmingly positive. But ask them about “Obamacare” not so much. It’s all in the messaging.


Sorry, comments for this post are now closed.


* Question of the day
* *** LIVE *** Session coverage
* Kennedy blames "corruptible" assessment "racket" for underfunded schools
* Different budget perspectives
* Pritzker creates website, Pawar hits the road
* Can we learn anything from California?
* Not a huge mystery
* Push is on for Springfield casino
* Pols call for probe of warehouse deal
* How are we going to pay for this?
* Doctors voting with their feet
* Bank deposits and bank failures again issues here
* This is the wrong hill to die on
* SUBSCRIBERS ONLY - Today's edition of Capitol Fax (use all CAPS in password)
* Yesterday's stories

Support CapitolFax.com
Visit our advertisers...

...............

...............

...............

...............

...............

...............

...............

...............
<


Loading


* Public finance campaign bill picks up momentum..
* Workers’ comp changes could face Illinois Senat.....
* Morning Spin: Preckwinkle says she’ll run for r.....
* Morning Spin: Preckwinkle says she'll run for r.....
* Workers' comp changes could face Illinois Senat.....
* Workers' comp changes could face Illinois Senat.....
* GOP seeks recruits to oppose Mendoza, Madigan -.....


* EXCHANGE: Veteran says unit remained vulnerable after war
* Authorities: Boy dies after truck rolls over him in Illinois
* Museums team up for reflection on former Gov. James Thompson
* Joliet Central students build prosthetic hand for boy, 11
* Developer has vision for casino, Springfield development
* Roskam calls proposed cuts to Great Lakes project an error
* Roskam calls proposed cuts to Great Lakes project an error
* Apollo 11 relic owned by Illinois woman to be auctioned off
* Apollo 11 relic owned by Illinois woman to be auctioned off
* Head of Chicago nonprofit accused using grant funds on self

* Museums team up for reflection on former Gov. James Thompson
* Workers' comp changes could face Illinois Senate vote
* Sangamon among counties in jury diversity pilot project
* Developer Chris Stone pushing for casino in downtown Springfield
* Developer Stone pushing for casino in downtown Springfield
* Push to rename road after late Macon County sheriff
* Tricky, unpopular budget at crux of Senate 'grand bargain'
* Blagojevich attorneys ask for another appeals court hearing
* Rauner administration denies it planted false info about school funding reform
* Illinois to change sex-abuse law with help of Hastert victim

* Ex-McDonald's CEO Thompson buys control of a pizza chain
* Public finance campaign bill picks up momentum
* Booth alum donates $20 million to school's Social Enterprise Initiative
* Delay on Obamacare subsidy decision leaves insurers in limbo
* Alderman gets help from colleagues in Jeff Park housing flap


* Children among victims of suicide bomb at Ariana Grande show
* Person shot to death in Elk Grove Village
* Police: Man shot to death in East Side
* Man shot in Washington Park
* Police: Aurora man tried to hide gun under vehicle, run from officers
* Smartly there! Latest ‘Pirates of the Caribbean’ picks up the pace
* Sam Roberson, leader of Congo Square Theatre Company, dies at 34
* Cases dismissed: NBC cancels ‘Chicago Justice’
* Flight took off with disruptive passenger despite red flags
* Dear Abby: Is Florida man nuts for wearing a kilt?


* All aboard: Joliet Rocket steamin' into town
* State trooper pulls over former NASCAR driver Tony Stewart on I-88, tweets photo
* Chicago school board to consider up to $500 million more long-term borrowing
* South African big-game hunter dies after Zimbabwe elephant trampling
* LINDA C. BLACK HOROSCOPES for 5/23/17
* Preckwinkle: Soda tax will stand despite repeal campaign
* Children among victims of suicide bomb at Manchester Ariana Grande show
* Children among victims of suicide bomb at Manchester Ariana Grande show
* One dead, 9 hospitalized in California botulism outbreak linked to nacho cheese
* 2 poodles dropped from 5th floor of Oak Lawn parking deck; 1 dies


» 2 More Leaks Found Along Dakota Access Pipeline
» Springfield Casino? A Businessman Likes The Odds
» Bevy Of Bobcats: Thriving Animals Poised As Next Urban Pest
» New York Parade Organizers Support Honoring Puerto Rican Nationalist
» Durbin: Too Early For Talk Of Impeachment
» Finding Closure: Cook County Families Get a Chance to Find Missing Loved Ones
» Mayor: More HIV Positive Chicaogoans Than Ever Receive Treatment
» Illinois’ Medicaid Problems Could Jeopardize Money For Schools, State Workers, Attorneys say
» CPD To Delay Start Of New Use-Of-Force Policy
» CPD Defends Start Date Of New Use-Of-Force Policy


* Museums team up for reflection on former Gov. James Thompson
* Workers' comp changes could face Illinois Senate vote
* Sangamon among counties in jury diversity pilot project
* Developer Chris Stone pushing for casino in downtown Springfield
* Sounding the Alarm: Entrenched politics require real reforms in Illinois
* Marc Thiessen: Leakers who revealed Israel as intelligence source did far more damage than Trump
* Developer Stone pushing for casino in downtown Springfield
* Push to rename road after late Macon County sheriff
* Sounding the Alarm: A look at Illinois' financial crisis
* George Will: Federal power spins its ever-growing web


* Time to pull those umbrellas out as rains roll into the metro-east
* Area Calendar 5/23/17
* This day in history, May 23, 2017
* Area history, May 23, 2017
* Top of the Morning, May 23, 2017
* Benches preserve memories of classmates who are gone
* Rick's Six: Flood watch, blast kills 22, Cyclone football and Hauberg partnership
* Game populations in Southern Illinois fare OK with recent flooding
* Commentary: End fear-mongering over healthcare
* Reader photo: Waiting for somebunny


* Dawn Patrol: Voters defeat Antioch Golf Club proposal; man shot, killed in Elk Grove Village
* UK blast: Blood, horror as bomber strikes young crowd; man arrested
* 'Sad commentary' on mental health help: Money matters in treatment access
* Leroy Sane pulls out of Germany's Confederations Cup squad
* A call for patience during investigation of campus stabbing

* Batavia resident announces candidacy for 1...
* Comey's firing, health care fuel voters' a...
* Teacher raised in Yorkville running agains...
* Jim Walz Will Challenge Randy Hultgren for...
* PHOTOS: Protesters stage die-in at Randy H...
* Protesters continue die-in at US Rep. Rand...
* US Rep. Randy Hultgren's office the scene ...
* Local Republicans, Democrats praise appoin...
* Second Democrat announces bid to unseat Hu...
* Batavia resident, teacher hopes to challen...

* Durbin Asks Feds for Help with Gun Violenc......

* Duckworth votes against Branstad as ambass......
* Democrat Senator Asks NSA for Security Det......

* Immigrants In Detention Centers Are Often Hundreds Of Miles From Legal Help
* The [Tuesday] Papers
* Buena Park Circle's Summer Entertainment Schedule Announced
* Celebrate National Hamburger Day Meat-Free at Kāl'ish Short Order Vegan
* Aldermen Call For Task Force to Reduce Jail Recividism
* The [Thursday] Papers
* Can Low-Wage Industries Survive Without Immigrants And Refugees?
* Small Donor Matching System Bill Passes State Senate
* Meet Limo Bob
* Championship Bowling! Lou Campi vs. Joe Norris


* Illinois Awarded Funds to Offer Advanced Training on Detecting Impaired Driving
* Illinois EPA Announces Upcoming Household Hazardous Waste Collection Events
* IEMA Highlights Emergency Preparedness for People with Access and Functional Needs in May - Ready Illinois website offers preparedness tips for people, caregivers
* First Lady Launches Illinois Family Connects
* Governor and Lt. Governor Unveil 2016 Journal of Local Government Shared Service Best Practices

  
* Zenefits introduces level-funded insurance plans and more mobile updates
* OnePlus 5 may or may not offer four color choices, including ‘unicorn’, this summer
* Pay-to-View 'Amazon Channels' Come to Prime Members in the U.K. and Germany
* AT&T will launch LTE-capable Samsung Gear S3 classic on May 26 starting at $250
* Chinese trio carve up a quarter of global smartphone sales in Q1: Gartner
* Apple in Talks With India State Officials to Expand iPhone Production Capacity
* Nokia and Apple agree to bury the patent hatchet… again, signing new ‘multi-year’ license

* White Sox can't solve Greinke in opening loss
* Covey seeks first win vs. Corbin, D-backs
* Gonzalez sees positives despite 5th straight L
* Diamondbacks 5, White Sox 1: Too much Zack Greinke
* White Sox can't solve Greinke in opening loss
* Moncada in Chicago for checkup on thumb
* Rodon frustrated but 'close to normal' in rehab


Main Menu
Home
Illinois
YouTube
Pundit rankings
Obama
Subscriber Content
Durbin
Burris
Blagojevich Trial
Advertising
Updated Posts
Polls

Archives
May 2017
April 2017
March 2017
February 2017
January 2017
December 2016
November 2016
October 2016
September 2016
August 2016
July 2016
June 2016
May 2016
April 2016
March 2016
February 2016
January 2016
December 2015
November 2015
October 2015
September 2015
August 2015
July 2015
June 2015
May 2015
April 2015
March 2015
February 2015
January 2015
December 2014
November 2014
October 2014
September 2014
August 2014
July 2014
June 2014
May 2014
April 2014
March 2014
February 2014
January 2014
December 2013
November 2013
October 2013
September 2013
August 2013
July 2013
June 2013
May 2013
April 2013
March 2013
February 2013
January 2013
December 2012
November 2012
October 2012
September 2012
August 2012
July 2012
June 2012
May 2012
April 2012
March 2012
February 2012
January 2012
December 2011
November 2011
October 2011
September 2011
August 2011
July 2011
June 2011
May 2011
April 2011
March 2011
February 2011
January 2011
December 2010
November 2010
October 2010
September 2010
August 2010
July 2010
June 2010
May 2010
April 2010
March 2010
February 2010
January 2010
December 2009
November 2009
October 2009
September 2009
August 2009
July 2009
June 2009
May 2009
April 2009
March 2009
February 2009
January 2009
December 2008
November 2008
October 2008
September 2008
August 2008
July 2008
June 2008
May 2008
April 2008
March 2008
February 2008
January 2008
December 2007
November 2007
October 2007
September 2007
August 2007
July 2007
June 2007
May 2007
April 2007
March 2007
February 2007
January 2007
December 2006
November 2006
October 2006
September 2006
August 2006
July 2006
June 2006
May 2006
April 2006
March 2006
February 2006
January 2006
December 2005
April 2005
March 2005
February 2005
January 2005
December 2004
November 2004
October 2004

Blog*Spot Archives
November 2005
October 2005
September 2005
August 2005
July 2005
June 2005
May 2005

Syndication

RSS Feed 2.0
Comments RSS 2.0
WordPress




Hosted by MCS SUBSCRIBE to Capitol Fax Advertise Here Mobile Version Contact Rich Miller