Capitol - Your Illinois News Radar » Pritzker airs ad about his mother
SUBSCRIBE to Capitol Fax      Advertise Here      Mobile Version     Exclusive Subscriber Content     Updated Posts    Contact
To subscribe to Capitol Fax, click here.
Pritzker airs ad about his mother

Thursday, Oct 5, 2017

* Shia Kapos

In his latest political ad, Pritzker opens up about how his mother, Sue Pritzker, coped with the death of Pritzker’s father and how it shaped his own life. Pritzker was 7 when Donald Pritzker died of a sudden heart attack. […]

Before the new ad hit the airwaves, Pritzker talked to me about how it came about. It wasn’t something he planned to include in his campaign to unseat Gov. Bruce Rauner. “Someone turned a camera on me and asked me some questions,” he said in an interview this week. After wrapping up the Q&A, Pritzker told staffers that that portion of the video “wasn’t usable in any way.”

But the campaign staff saw a human side of a man who has the world by the tail. They convinced him to share it. The ad explains what Pritzker’s friends see – a man empathetic to issues that cross wealth and class.

* The ad

* Transcript

When I was 7 years old, my dad passed away, and my mother was left with three young children. She lost her job as my father’s partner in business. She lost her life partner, and she was afflicted with alcoholism.

She struggled valiantly to overcome a disease so she could take care of her own kids, and even though she lost the battle, she ultimately won because although she passed away, all three of us survived.

I think that when you watch somebody struggle, you develop a kind of empathy and understanding. It becomes your responsibility to step in.

I’ve tried to do that during my life wherever I could. I think it’s, in a way, a way for me to honor my mother. She needed help. We needed help. When I have the ability to do it, I should do it.

Pritzker’s campaign also has a fairly recent TV ad featuring his wife. Click here for that one.

- Posted by Rich Miller        

  1. - Oswego Willy - Thursday, Oct 5, 17 @ 10:51 am:

    ====But the campaign staff saw a human side of a man who has the world by the tail. They convinced him to share it. The ad explains what Pritzker’s friends see – a man empathetic to issues that cross wealth and class.===

    Ball. Game.

    Whomever (as a group or one person) convinced the ad producers to save this footage and then convinced JB to cut and run this… they are the type(s) you want to work with in a Crew.

    To the Ad?



    Here’s the premise of the ad. This is what this ad hoped to do, according to the campaign…

    ===But the campaign staff saw a human side of a man who has the world by the tail. They convinced him to share it. The ad explains what Pritzker’s friends see – a man empathetic to issues that cross wealth and class.===

    By every measure, this ad does all that statement says.

    JB is relatable in a way I couldn’t maybe see before this ad. He talks of struggles, and before the “oh yeah, well… “… No… Stop… Alcoholism and families are hurt and the struggles within a family to cope are real, and you see, truly see the recollection and a coming to peace and that is as real and raw and honest as you can hope to see from anyone, let alone a candidate sharing in an ad about something so personal.

    It will be, arguably, one of the best ads anyone rolls out, because in the end, it’s not an ad about selling a candidate, it’s an ad bringing people closer and getting to know JB, and he is a lot “like me”, “like us”, “like family we know”

    It’s an “A+”

  2. - Seats - Thursday, Oct 5, 17 @ 10:56 am:

    Both of these are great. Willy sums up my thoughts on the mother commercial.

    As for his wife; he will never WIN the south but her being from South Dakota could give a bit of relatablity to women in the south to steal some votes. As I imagine the goal is to attempt to keep it close down south and to win chicago by a landslide.

  3. - Honeybear - Thursday, Oct 5, 17 @ 10:57 am:

    There. right there. that this twice a day and three times on Sunday.

    I am totally connected in on this.

    You know I almost lost it all. During the great recession I had to chose between fuel for my car or food. I ended up putting a little gas in my car and buying chef Boy Ardee for dinner. Luckily the girls were young and thought it was a treat.

    I chose to stop my career in ministry to serve the people who have to make decisions like that in the “Aid Office” as it’s known in East St.Louis.
    I chose to work where I do. I chose to work for the state doing what I do
    I chose because of my own experience with need, vulnerability, and helplessness.

    I’ve met JB several times. Every time he’s been personable and just like he is in this video.
    I believe he is the person portrayed here.
    My career in the Navy, ministry, and public service has given me skills in judging character. That’s why I’m so hard on Rauner and his perfidy. It’s why I’m starting to go hard on some people here.
    Honestly, and believe me or not.
    I get what he’s saying about the source of his empathy. I get it. I believe it’s genuine.

    And it doesn’t come from his Swedish grandfather.

  4. - Seats - Thursday, Oct 5, 17 @ 10:58 am:

    Wow JB came across as relatable and didnt even have to drop any g’s or wear carhartt costumes.

  5. - Northsider - Thursday, Oct 5, 17 @ 11:00 am:

    The one with M.K.? A “C”; it strikes me a typical “spouse speaks” ad that neither hurts nor helps.

    This one, however, an “A+” for all the reasons OW has laid out.

  6. - We'll See - Thursday, Oct 5, 17 @ 11:03 am:

    Very powerful ad that reveals a very human side. Contrast that with another guy who phonies it up with biker vests, a Charhartt jacket, the trashcan van etc, etc.

  7. - Gruntled University Employee - Thursday, Oct 5, 17 @ 11:06 am:

    As usual, Willy sums it up perfectly. That ad is about as naked, honest and relate-able as you’re going to get.

  8. - A guy - Thursday, Oct 5, 17 @ 11:10 am:

    It’s a very solid ad. I’m not buying for a second that this was “toss” footage. It was too well concepted for that. It really doesn’t matter, or need a back story. It’s just a very good, and compelling ad. His first in my book.

  9. - Amalia - Thursday, Oct 5, 17 @ 11:11 am:

    well coached. but an A.

  10. - Bigtwich - Thursday, Oct 5, 17 @ 11:15 am:

    Both excellent but for some reason I am unable to grasp I am suspicious about ads by a gubernatorial candidates wife.

  11. - Arsenal - Thursday, Oct 5, 17 @ 11:16 am:

    ==he will never WIN the south but her being from South Dakota could give a bit of relatablity to women in the south to steal some votes.==

    Yes. There’s a big difference between losing downstate 65-36 and losing it 60-40.

  12. - yinn - Thursday, Oct 5, 17 @ 11:20 am:

    I want to meet JB but most of all I want to meet Honeybear.

  13. - Henry Francis - Thursday, Oct 5, 17 @ 11:21 am:

    JB comes across as a real person (not trying so hard to fit some charicarture) and genuine. The antithesis of the current Guv.

  14. - Ghost - Thursday, Oct 5, 17 @ 11:25 am:

    JB makes the actual connection Kennedy has been hoping to generate just with his name, hoping and failing.

  15. - Anonymous - Thursday, Oct 5, 17 @ 11:27 am:

    A+. For those of us who had a mother struggle with alcoholism, be defeated by it, and in turn struggle with its emotional aftermath, this hits home. Hits home thunderously.
    I am very cynical about political ads, and this is one of the very few I’ve ever watched. He was sincere to me and while he may put a face on some of his ads, this one needed only his real one.

  16. - Dave W - Thursday, Oct 5, 17 @ 11:29 am:

    “And we survived.” Inheriting few billion dollars did the trick.

  17. - Because I said so.... - Thursday, Oct 5, 17 @ 11:29 am:

    I think well edited rather than well coached. Great ad!

  18. - BuckinIrish - Thursday, Oct 5, 17 @ 11:30 am:

    I wish they didn’t push the whole “He never wanted this to see the light of day” premise. Seems unrealistic that he would give that strong an answer for some random Q&A. That being said, it doesn’t take away from how great this ad is in general. It makes you realize that being a billionaire doesn’t make his life perfect. He has had the trials and tribulations in his family life that money can never paper over. Everyone can relate to that.

  19. - Chicagonk - Thursday, Oct 5, 17 @ 11:33 am:

    Not criticizing the ads, but if you don’t come across well in your own political ad, you are definitely doing something wrong.

  20. - Oswego Willy - Thursday, Oct 5, 17 @ 11:35 am:

    ===Inheriting few billion dollars did the trick.===

    Yep, a person losing his father young and having an alcoholic mother is offset by a dollar amount you deem “even”

    Must be nice, not knowing families, friends, in your own family, the struggles of something like alcoholism, or losing a parent young.

    No. Stop.

    It’s one thing to be cynical, and some are, I can understand…

    … to diminish the impact of an alcoholic parent and losing the other parent too… No. No amount of money makes someone whole.

  21. - Chicago Cynic - Thursday, Oct 5, 17 @ 11:39 am:

    “well coached. but an A.”

    Sorry but that’s offensive. It’s not well coached. It’s his life. Just because the guy is a billionaire doesn’t mean he’s not a human. This was a very real and painful chapter in his life. Can we let the cynicism go just for a minute?

  22. - DeseDemDose - Thursday, Oct 5, 17 @ 11:50 am:

    JB Pritzker comes across as a man whose goal is not inflict pain on the people of Illinois especially those that need help the most from State government.Rauner did just that for ego, financial, and political gain.

  23. - Southwest Burbs - Thursday, Oct 5, 17 @ 12:18 pm:

    Thought it was a great ad when I see it on WGN this morning, but not gonna lie as soon as he mentioned his siblings, I thought of the Blago tapes and him backing Hillary over Barack. Anytime I think of Penny I think of him laughing at his sister. I have two brothers, I might make fun of them to my wife bc I’m joking, but I would never laugh or joke at their misfortunes, especially to a future felon.

  24. - Southside Markie - Thursday, Oct 5, 17 @ 12:19 pm:

    I like JB and will likely vote for him. I don’t think this ad is going to go over well. I don’t want to sound callous. Living with a parent who struggles with alcoholism and losing parents at a young age is a horrible experience that transcends wealth. But it is a lot easier to survive all of that when money is not an issue than when the loss of parents leaves children destitute. Rightly or wrongly, I think that is how most people are going to view the ad, i.e, that it sounds disingenuous for a billionaire to be talking about the triumph of survival.

  25. - jeffinginChicago - Thursday, Oct 5, 17 @ 12:20 pm:

    Great ad. It personalizes him and gives reason for running.

  26. - Amalia - Thursday, Oct 5, 17 @ 12:24 pm:

    a person is well coached when they remove the arrogance from their attitude. and perhaps well edited as well.

  27. - Soccermom - Thursday, Oct 5, 17 @ 12:35 pm:

    Dave W, how much would you sell your family for?

  28. - Seats - Thursday, Oct 5, 17 @ 12:35 pm:

    Southside Markie - I don’t think that is what he was doing. Sure the money makes the survival process into a successful life easier, but I gathered that its implied he was blessed to have proper support; something other children currently don’t have so that he will take measures to ensure that they have improved support in the all to common similar situation.

  29. - Southside Markie - Thursday, Oct 5, 17 @ 12:57 pm:

    Seats: Again, JB is a good guy and I’m sure that is what he meant. But I didn’t see that implication and I’m not sure that a cynical electorate being bombarded with his and other ads is going to take the time to see it either. I fear that it will be dismissed as a billionaire whining. Again, not my opinion of what he is doing. It’s my opinion of how it will be perceived.

  30. - Seats - Thursday, Oct 5, 17 @ 1:03 pm:

    Fair enough. You might be correct? My liking of him as a candidate sort of hinders my ability to see the potential negative view on things at time.

  31. - Reality Check - Thursday, Oct 5, 17 @ 1:18 pm:

    This spot requires the viewer’s engagement. If you get that, seeing a real, human, genuine emotion from a candidate is so rare that this is an A.

  32. - Trapped in the 'burbs - Thursday, Oct 5, 17 @ 1:51 pm:

    I wonder what Rauner and his team of superstars thought. Pritzker came off really well.

  33. - Arsenal - Thursday, Oct 5, 17 @ 1:54 pm:

    I’m not sure this is really “found footage”, either, but it’s clearly taken Pritzker some time to get comfortable talking about this.

  34. - walker - Thursday, Oct 5, 17 @ 2:54 pm:

    A+ for the Pritzker ad because it shows the truth.

    When chatting with him personally, you get the same solid, caring person. Politics aside, he really surprised me.

  35. - Lefty Lou - Thursday, Oct 5, 17 @ 2:54 pm:

    Based on the comments here, JB can always be Pope if he doesn’t win the election. Pope JB has a nice ring to it.

    Has anyone checked on the wages earned by all the folks working for JB. Those housekeeping jobs are a sweet deal and I’m sure all those people are singing JB’s praises.

    All the fawning over a slickly edited ad, and it is an ad people. I’ll wait to see if any more turns up before election day that shows JB is a do as I say, not as I do kind of guy.

  36. - Anon0091 - Thursday, Oct 5, 17 @ 4:57 pm:

    LeftyLou, JB doesn’t run Hyatt. Never has so not sure what “folks working for JB” you’re referring to.

  37. - Advertising - Thursday, Oct 5, 17 @ 5:40 pm:

    Manufactured empathy and compassion with strong value signaling and literally zero political or policy substance. This will be wildly popular with the Illinois Left.

  38. - billion dollar baby - Wednesday, Oct 11, 17 @ 7:13 pm:

    Would not vote for any Pritzker in conversation with Blago they talked about his sister Penny Superior Bank failure due to sub prime lending an the big laugh they had - 1400 depositors and hundreds of people lost their homes they had a lot more sad stories to talk about and the word is called greed.

  39. - The Tidy Bowl Man Magic - Thursday, Oct 12, 17 @ 7:58 am:

    I would for JB if he could make my taxes disappear like his. 40 million dollar house with 8 bathroom disconnect the toilet and flush over 200 thousand in taxes away. I am paying the same taxes he is know paying with a much small house and 3 toilets.
    I am going to disconnect the 3 toilets an rent a porta-john set in the garage were it warm and cook county should owe me money.
    But I don’t know Berrio’s like JB.

TrackBack URI

Post your comment... And please take a half second to come up with a nickname. It makes following the posts easier for everyone... Thanks

In other words, do your best to be civilized and smart.

* Question of the day
* The great Rauner pivot of 2017
* Rauner's rollout
* Kennedy's "revolution"
* Plummer jumps into crowded field
* Report: HQ2 incentive package could top $2.25 billion
* More support for overriding Rauner veto of debt transparency bill
* *** UPDATED x1 *** Yet another problem at DCFS
* Will Illinois really break the spending record?
* Ives gears up, Walsh waits in wings
* *** UPDATED x1 *** "I’ve had hands up my skirt. I’ve had my hair pulled - There’s just kind of nothing you can really do"
* Rauner's federal pension idea allows "some level of bankruptcy"
* *** UPDATED x1 *** Dems pounce on new Rauner ad
* Poll: Pritzker leads Kennedy and Biss 39-15-6
* SUBSCRIBERS ONLY - Today's edition of Capitol Fax (use all CAPS in password)
* Rate the Rauner campaign kickoff video
* Yesterday's stories

Visit our advertisers...





* More Rauner, Democrat showdowns on tap in fall .....
* More Rauner, Democrat showdowns on tap in fall .....
* More Rauner, Democrat showdowns on tap in fall .....
* More Rauner, Democrat Showdowns on Tap in Fall .....
* More Rauner, Democrat showdowns on tap in fall .....
* More Rauner, Democrat showdowns on tap in fall .....
* More Rauner, Democrat showdowns on tap in fall .....
* More Rauner, Democrat showdowns on tap in fall .....
* More Rauner, Democrat showdowns on tap in fall .....
* More Rauner, Democrat showdowns on tap in fall .....

* More Rauner, Democrat showdowns on tap in fall session
* Illinois panel to propose plan for adult education, literacy
* Chicago-area executives sentenced in school-fraud case
* Judge: Trump's health care cuts don't pose immediate threat
* South Bend a hot market for football weekend home rentals
* Child deaths spike in Illinois after DCFS privatizes program
* Peoria man charged in 1994 murder in suburban Chicago
* Man found guilty in death of student trying to sell his car
* Future of king salmon uncertain in Great Lakes
* Judge in Schock case sticks to finding against prosecutors

* Child deaths spike in Illinois after DCFS privatizes program
* Illinois, other states ask judge to keep health subsidies that Trump cut
* Democratic attorneys general unite against concealed-carry gun law
* Gov. Rauner makes re-election bid official with video
* Governor's race could be costliest in U.S. history
* Voter advocates push Illinois to exit multistate database
* Lawmakers set to return Tuesday for veto session
* Illinois Lottery's new manager projects $4B in sales
* UIS students could study at newly proposed Chicago research center
* Aaron Schock attorneys contest federal claims on misstatements

* Illinois asks judge to keep health subsidies that Trump cut
* Here are the key questions Rauner didn't answer today
* How Oscar Munoz spooked United Airlines investors
* Chicago's offer to Amazon: $2.25 billion in incentives
* Threadless acquires Bucketfeet

* Georgia Nicols horoscopes for Oct. 24, 2017
* Dear Abby: Teen failing school, blames absent dad
* 2 decades later, man charged with killing elderly Lisle woman in 1994
* Man charged with killing woman, hurting 2 others in SW Side stabbing
* Violent 6 hours on Monday leave 1 dead, 6 wounded in Chicago shootings
* Man, 22, shot in Rogers Park
* Man faces charges after being found inside car in Evanston dealership
* MITCHELL: Gold Star Family disputes President Trump’s version of facts
* Pair charged with robbing woman using BB gun in Evanston
* Robber breaks into Evanston apartment, gets held up until cops arrive

* Teachers barred from Chicago Public Schools found work at city charters, inspector general says
* Chicago police seek answers in slaying of father of 3, killed after attending rock concert
* 5 Michigan teens charged with murder after rock thrown from highway overpass kills man
* Small Montana firm lands Puerto Rico's biggest contract to get the power back on
* Climate change already costing U.S. billions, GAO report says
* 1 dead, 7 wounded in separate city shootings
* Cubs assistant Eric Hinske takes hitting coach job with Angels
* Chicago-area high school football Week 10 rankings
* Publican chef Cosmo Goss fired over 'inappropriate' photo incident
* Harley-riding Rauner kicks off re-election bid with new video, Madigan criticism

» Chicago Charter Schools Hire 163 Public School Staffers Banned For Misconduct, Including Sexual Abuse
» 4 Takeaways From Gov. Bruce Rauner’s Re-election Launch
» Retired Judge Richard Posner: ‘I’m Forming Nationwide Pro-Bono Group’
» EPA Looks At Cleanup Alternatives For Lead-Contaminated Indiana Site
» Lawmakers Push For Transparency In State Debt
» Rauner Makes Re-election Bid Official With Video
» Where Can Homeless People Pitch Tents In Chicago?
» Voter Advocates Push Illinois To Exit Multistate Database
» Lawmaker Says Facebook Refuses To Fact Check Ads
» State Week: Chasing Amazon, Bonding Debt

* By Marc A. Thiessen: Virginia's Gillespie is tireless campaigner focusing on issues voters care about
* Child deaths spike in Illinois after DCFS privatizes program
* Illinois, other states ask judge to keep health subsidies that Trump cut
* Democratic attorneys general unite against concealed-carry gun law
* Gov. Rauner makes re-election bid official with video
* George Will: The fatal conceit of planning for the future
* Our View: Overriding this veto is a no-brainer
* Governor's race could be costliest in U.S. history
* Statehouse Insider: Will veto session show GOP revolt?
* Our View: Figure out how to make Innovation Network a reality

* Davenport Public Library offers virtual reality demo
* Planetarium offers fall open house
* Wine tasting fundraiser set Oct. 28
* Ghost investigation event set Oct. 25
* Police ID man shot by police after firing into Carbondale crowd
* Suspect in officer-involved shooting in Carbondale identified; ISP asking for witnesses to step forward
* HS 4A Volleyball Regional: Centennial vs. Danville
* McGee: 'Glad to get him out there'
* Smith: 'Figure out a way to shut them down'
* Child deaths spike in Illinois after DCFS privatizes program

* Condos, not hotel in St. Charles' First Street plans
* Bruce Rauner makes re-election bid official with video
* Girls volleyball scoreboard: Monday, Oct. 23 results
* Arlington Heights police search for liquor store robber
* Ducks' Patrick Eaves recovering from Guillain-Barre syndrome

* Will Trump continue to unravel Obama's leg...
* Democratic 14th Congressional District can...
* GOP congressmen say Rauner 'let down' Illi...
* Hultgren aims to help employers close the ...
* Naperville's Lauren Underwood to run for R...
* Bipartisan group of lawmakers pushes job t...
* Measure extends term of FSOC independent m...
* Hundreds of high school students tour Smit...
* Teacher raised in Yorkville running agains...
* Dissident artist Ai Weiwei and US Rep. Ran...

* Democrats urge President Trump not to shri......

* The Senate must protect families and rejec......

* Indiana Farmer Complaining About Estate Taxes With Trump Cashed $3.3 Million In Farmer Subsidy Checks
* Until Youth Soccer Is Fixed, U.S. Men's National Team Destined To Fail
* JFK assassination docs do provide a nice distraction (for Trump) from flaws
* Roundy's Recall: 16,320 Pounds Of Chili And Soup Products
* Stop Driving Kids Crazy
* Amazon slime.
* Will work for $2.5 billion.
* Jason Plummer enters race to replace Sen. Kyle McCarter
* Rauner launches campaign kickoff video
* Halloween reads: real-life horror stories from the Reader archive

* Illinois Awarded Funds to Offer Advanced Training on Detecting Impaired Driving
* Illinois EPA Announces Upcoming Household Hazardous Waste Collection Events
* IEMA Highlights Emergency Preparedness for People with Access and Functional Needs in May - Ready Illinois website offers preparedness tips for people, caregivers
* First Lady Launches Illinois Family Connects
* Governor and Lt. Governor Unveil 2016 Journal of Local Government Shared Service Best Practices

* Apple Support Doc Highlights In-Car Wireless Chargers That Work With iPhone 8 and 8 Plus
* Third Man Charged in 2014 Celebrity iCloud Phishing Attacks
* New York to finally move on from MetroCard to Apple Pay and other NFC formats
* Google ships Pixel 2 that failed QA while other units click and beep
* Apple Pay in New Zealand Expands to BNZ
* Sprint and T-Mobile skip earnings calls amid merger rumors
* Pixel 2 Real Audio Review: Let’s talk about headphone dongles… (Video)

* Sox Century: After the World Series
* Podcast: 2017 White Sox Pitchers and Catchers season review
* Steep climbs ahead for oft-injured White Sox
* #AwardWorthy: Vote for Engel's glove
* Sporcle Saturday: Long bombs
* Petricka undergoes surgery on right elbow
* Avisail sees similarities in rebuild, stellar year

Main Menu
Pundit rankings
Subscriber Content
Blagojevich Trial
Updated Posts

October 2017
September 2017
August 2017
July 2017
June 2017
May 2017
April 2017
March 2017
February 2017
January 2017
December 2016
November 2016
October 2016
September 2016
August 2016
July 2016
June 2016
May 2016
April 2016
March 2016
February 2016
January 2016
December 2015
November 2015
October 2015
September 2015
August 2015
July 2015
June 2015
May 2015
April 2015
March 2015
February 2015
January 2015
December 2014
November 2014
October 2014
September 2014
August 2014
July 2014
June 2014
May 2014
April 2014
March 2014
February 2014
January 2014
December 2013
November 2013
October 2013
September 2013
August 2013
July 2013
June 2013
May 2013
April 2013
March 2013
February 2013
January 2013
December 2012
November 2012
October 2012
September 2012
August 2012
July 2012
June 2012
May 2012
April 2012
March 2012
February 2012
January 2012
December 2011
November 2011
October 2011
September 2011
August 2011
July 2011
June 2011
May 2011
April 2011
March 2011
February 2011
January 2011
December 2010
November 2010
October 2010
September 2010
August 2010
July 2010
June 2010
May 2010
April 2010
March 2010
February 2010
January 2010
December 2009
November 2009
October 2009
September 2009
August 2009
July 2009
June 2009
May 2009
April 2009
March 2009
February 2009
January 2009
December 2008
November 2008
October 2008
September 2008
August 2008
July 2008
June 2008
May 2008
April 2008
March 2008
February 2008
January 2008
December 2007
November 2007
October 2007
September 2007
August 2007
July 2007
June 2007
May 2007
April 2007
March 2007
February 2007
January 2007
December 2006
November 2006
October 2006
September 2006
August 2006
July 2006
June 2006
May 2006
April 2006
March 2006
February 2006
January 2006
December 2005
April 2005
March 2005
February 2005
January 2005
December 2004
November 2004
October 2004

Blog*Spot Archives
November 2005
October 2005
September 2005
August 2005
July 2005
June 2005
May 2005


RSS Feed 2.0
Comments RSS 2.0

Hosted by MCS SUBSCRIBE to Capitol Fax Advertise Here Mobile Version Contact Rich Miller