After raising $1.095 million in fourth quarter and kicking off the first quarter of 2018 with $3.1 million cash on hand, Biss for Illinois is launching its first television ads. The ads, “Personal” and “Homework” introduce voters to Daniel and explain why a middle-class community organizer and public school parent is the only candidate Illinoisans can trust to fix our broken system.
“Personal” features Daniel and his wife getting their children ready for school in the morning, while “Homework” shows Daniel sitting with one of his kids to help with a homework assignment.
“I think if more politicians had kids in public schools, or struggled to balance their own budgets, we’d have an Illinois that worked for the middle class,” says Daniel in “Personal.” “That’s why I left teaching, to be an organizer then a state senator, to fight for fair taxes and healthcare we can all afford, and that’s why I’m running for governor. Because fixing our broken system isn’t some campaign promise: for me, it’s personal.”
Technically, he is the only candidate with kids in public schools … currently. I think Chris’s youngest is about to turn 20.
- Robert the Bruce - Tuesday, Jan 9, 18 @ 11:37 am:
==Kennedy’s kids went to New Trier (a public school) so that hurts what is otherwise a decent ad.==
I wonder if Biss knew that. “But my kids went to public school…New Trier!” is technically correct but isn’t the best defense. Clever move by the Biss campaign if they knew this but put it up anyway.
The ads: both B-.
The first one starts off poorly: (1) starts off looking like a Pritzker ad and (2) Biss’ house itself looks quite nice at first from the inside. Perhaps they should’ve started with the
more modest view from the outside.
The second one - the interaction with his own kid didn’t seem so natural to me - too much space between them, the awkward hand on back - I just don’t buy it.
“I’m also the only one who will make billionaires pay their fair share in taxes to fully fund them”
Pritzker is a very vocal proponent of instituting a progressive tax that will up the rate on the 1%. Is Biss saying he supports a higher rate on billionaires than JB does? Not snark. I honestly want to know where the distinction lies between Biss and Pritzker on this policy.
I know I’m biased, but that was a seriously mediocre effort. Not sure why. There’s nothing wrong with the script per se. I just think the production was awkward (it seemed to start in mid-sentence) and Daniel is not particularly good on camera. The result is a C effort.
First ad was quite good as an intro. The ranch house, the nice but simple kitchen, the kids going off to school. Very clearly this was intended (and I think works) to differentiate him from the ultra wealthy candidates he is running against. Don’t know how much it will garner him votes, or if in the end the Dem primary voters will even care about wealthy candidates–but Biss has staked out a territory with this ad that neither JB or Chris can occupy. Grade A
I’m not certain if that loses him any votes, but I, for one, am furious
- Trapped in the 'burbs - Tuesday, Jan 9, 18 @ 12:08 pm:
These ads encapsulate the problem with the Biss campaign. He’s a nice guy and is highly qualified but he lacks charisma. He’s the wonky guy that leaders hire to help accomplish points of an agenda, but he’s not leadership material. Sorry, but he just doesn’t inspire.
What’s interesting to me is that he called himself a “teacher” and not a math professor. I’ve always thought his background would make it really difficult to connect to downstate voters outside college towns. Clearly his polling says the same thing.
It looks like he’s going to pretend to be a “regular guy”. Candidates get themselves in trouble when they try to be something their not. Daniel has PhD from MIT and his wife has one from Northwestern. Daniel is a lot of things, but a “regular guy” isn’t one of them.
Daniel was a “community organizer” because Obama was a community organizer. He never did any actual organizing, just jumped on the bandwagon with the title. He did “serve” on some community boards, but his service mostly involved skipping the vast majority of meetings.
===Pritzker is a very vocal proponent of instituting a progressive tax that will up the rate on the 1%. Is Biss saying he supports a higher rate on billionaires than JB does? Not snark. I honestly want to know where the distinction lies between Biss and Pritzker on this policy.===
Biggest difference is that Biss supports closing the carried interest loophole in state taxes, Pritzker doesn’t. Both are in favor of a progressive income tax but because of that policy difference billionaires would be paying more under Biss.
I need to see a path to success
I don’t see that.
My activist trainer taught me
That a direct action should
Factor in these four criteria
I think Biss should take note
Winnable- I don’t see how Biss can win
Impactful- I don’t see stoking class as being
Limited- it’s too broad of an attack
Targetted- this is Targeted to limit big donors
In other words, these adds really aren’t going to
Effect the outcome.
===Those aren’t even his kids. Look at his bio on his campaign webpage. He doesn’t have a daughter.===
To all this,
It’s very subtly artsy.
It’s not phony where the kids or house or backpack are real and true to Biss…
… it’s artsy. It’s a metaphor of normalcy and “middle class”, a snapshot of a morning, and Biss being at ease in that middle class “morning” and “who he is”
The noise (hat tip to - Soccermom -), the clutter, how it was shot, the long shot of the house, kids outside… it’s smart to the art. It’s sneaking a peek into our own lives.
Is it too cute, that might be the question.
- Metro East Resident - Tuesday, Jan 9, 18 @ 1:50 pm:
I know that Daiber is not looked at as a “real” candidate but it has to hurt his ego as he is a former public school teacher whose kids went to public school and I think go to SIUE now. Slap in Dr. Daiber’s face.
Ok, I watched it several times and didn’t notice the “Middle Class Governor” tagline until just now. I just don’t think running on an “I’m not rich” platform is going to persuade people to vote for Biss. It’s not nearly enough.
==And can we stop this nonsense about his kids. He has two and they’re in the ad.==
Various articles and Facebook posts have referred to Biss’ children as “the boys” and both have masculine names. Due to creative editing, it’s hard to tell if that is indeed a girl or merely a child that identifies as a girl.
Either way, can a political ad be effective if the message is usurped by the actors?