A look at gubernatorial ad spending
Friday, Feb 23, 2018
Ives ended the fourth quarter with $404K and has reported raising about $2.7 million since then. She appears to have an ad burn rate of about $633K per week. She has overhead costs as well, so at this spending rate she doesn’t have nearly enough gas left in the tank to make it to primary day. She needs another Uihlein check within the next, let’s say, 3-10 days.
Check out how Rauner has upped his spending rate this week. At that rate, he’ll spend another $5 million or so by primary day.
Kennedy. Sheesh. He’s spent less than a Tier One state Senate candidate. And yet he’s still in the hunt.
Biss’ current spending rate means he’ll spend another $2 million or so after the end of this month. His 12/31 cash on hand plus reported contributions this year equal $4.3 million. Add in the small, unreported contributions this year, which (judging from the past rate of 10 percent) could be $100K or so. That works out to about $1.76 million available minus his overhead, which he’s kept pretty low. He’s gonna need a bigger boat if he wants to remain at this pace, but contributions tend to pick up as election day nears.
If you average all the polls taken since January, Pritzker is at about 35 percent. So, his advertisement spending equals $785,000 per percentage point. And that doesn’t count all the rest of his spending. He’s way over a million bucks per poll point.