Capitol Fax.com - Your Illinois News Radar » Question of the day
SUBSCRIBE to Capitol Fax      Advertise Here      Mobile Version     Exclusive Subscriber Content     Updated Posts    Contact
CapitolFax.com
To subscribe to Capitol Fax, click here.
Question of the day

Monday, Sep 10, 2018

* Remember when Gov. Rauner dodged questions from Amanda Vinicky last year about President Trump? “Focus, Amanda. Focus.” Well, the exchange is now a new JB Pritzker TV ad

* From the Pritzker campaign…

Bruce Rauner applauds Donald Trump as he gives a tax cut to corporations and the wealthy at the expense of the middle class, tries to dismantle healthcare, and puts forward a nominee to the Supreme Court set to end a woman’s right to choose. This failed governor thinks this president is doing a great job, but for some reason can’t focus long enough to tell Illinoisans if he voted for Trump in 2016.

* The Question: How would you rate this new TV ad? Don’t forget to explain.

- Posted by Rich Miller        

59 Comments »
  1. - blah - Monday, Sep 10, 18 @ 2:49 pm:

    They’ve either reached the bottom of the barrel or that’s not part of a major tv buy.


  2. - Wellll - Monday, Sep 10, 18 @ 2:51 pm:

    Might be better ok digital. TV it might help depending on where (suburbs)


  3. - Ole' Nelson - Monday, Sep 10, 18 @ 2:52 pm:

    I give it an A.

    It makes him look smug and condescending as well as too weak to take a stance.
    Trump supporters will be upset that he doesn’t openly support the president and anti-Trump people will assume he is ashamed of voting for Trump.


  4. - Rich Miller - Monday, Sep 10, 18 @ 2:53 pm:

    ===that’s not part of a major tv buy===

    I received some e-mails on it today, which is why I reached out to get it.


  5. - Norseman - Monday, Sep 10, 18 @ 2:57 pm:

    D-

    It’s annoying and doesn’t tie in the clip with a message. Say something like we will focus on the years of Rauner failure. Or, lead with several seconds of annoying focus quote and then hit with Focus on Rauner damage to the IL economy; Focus on Rauner wasting $1 billion dollars; Focus on Rauner harm to Higher Education, etc.

    Yes, yes, I know they want to pin Trumpy on Rauner, but I don’t think that’s necessary in this blue state. The point is to pin Failure on a Failed Leader.


  6. - Chris P. Bacon - Monday, Sep 10, 18 @ 2:57 pm:

    Great ad. Just in case Republicans couldn’t be less enthused about Rauner.


  7. - 47th Ward - Monday, Sep 10, 18 @ 2:58 pm:

    He’s such a phony and this ad really captures it. Overall, this is a decent but not great ad. When you have unlimited resources, you can do ads like this to establish some of the themes you plan to highlight overall.

    I think voters hate it when politicians try to tap dance through a simple question. His answer is patently absurd and it’s just more lies and evasions from somebody who works for us. It’d be nice if he’d give some straight answers for once. I think the ad captures one of Rauner’s more famous and visible traits: he is preternaturally insincere and inauthentic.


  8. - Rich Miller - Monday, Sep 10, 18 @ 2:59 pm:

    ===Great ad===

    I think it would be a better McCann ad, but that’s just me.


  9. - Taco the Bull - Monday, Sep 10, 18 @ 2:59 pm:

    Terrible ad from JB. This ad makes him look like he doesn’t play politics and is focused on what’s good for Illinois, instead of getting wrapped up in the vitriol of National politics. F-


  10. - Norseman - Monday, Sep 10, 18 @ 3:04 pm:

    JB, you have other clips to use. The best of all is the “I’m not in charge.” Rauner failed because he doesn’t believe in his own leaders ship - cue clip of “I’m not in charge.”

    Then there’s the system is broken. Headline - no budget … cue “the system is broken.” Rauner wastes $1 billion … cue “the system is broken.” etc., etc.


  11. - Montrose - Monday, Sep 10, 18 @ 3:06 pm:

    Eh. I’m not sure who the audience is for this one. I think Rich is right that if this was done by McCann, it works.

    As others have said, when you have unlimited money, you can do some throw aways. this feels like a throw away.


  12. - The Most Anonymous - Monday, Sep 10, 18 @ 3:09 pm:

    B+. This ad does a great job of showing us (not just telling us) the difference between JB and Rauner re: respect for women, equal rights, etc. You can hear it and see it in the way Rauner speaks to Amanda. If the audience is white women who voted for Trump or Rauner, then I think it’s a pretty effective ad.


  13. - TominChicago - Monday, Sep 10, 18 @ 3:09 pm:

    Norseman - I am thinking JB’s people are aiming this at suburban moms who decide elections in Illinois. And I am quite sure that the “I’m not in charge” will be front and center in October ads.


  14. - Last Bull Moose - Monday, Sep 10, 18 @ 3:09 pm:

    Would have been an A for You Ives in the primary.

    Needs a message with the exchange. Then you can run a series of times he dodged or lied.


  15. - Henry Francis - Monday, Sep 10, 18 @ 3:10 pm:

    I agree with Rich that this would be a better ad for McCann. Trumpsters are loud and proud. Unabashed.

    And they are all lining up behind him. Even Ted Cruz.

    This makes the Guv look phony and weak.


  16. - Pundent - Monday, Sep 10, 18 @ 3:12 pm:

    =This ad makes him look like he doesn’t play politics and is focused on what’s good for Illinois, instead of getting wrapped up in the vitriol of National politics.=

    Maybe. But Rauner himself just recently said what a great thing the tax cut was. You know the one that caps state and local tax deductions at $10K. Unless you’re arguing that’s “good for Illinois.”

    To suggest that what happens in Washington has no effect on our state ignores reality. Other Republican governors get this point and have had no problem in critiquing the President.


  17. - Grandson of Man - Monday, Sep 10, 18 @ 3:20 pm:

    I like it better than I thought I would, after reading comments before viewing it.

    President Trump has done more than any president in American history so far, maybe more than any president or leader in world history. He also gets more unfair media coverage than any president—maybe anyone ever.

    It’s good because it reminds people why so many right wingers didn’t vote for Rauner in this year’s primary. He had no problem enacting Medicaid-funded abortions and sanctuary cities and lying about abortion, but he can’t say whether he voted for Trump. Maybe he voted for Clinton, being a North Shore neoliberal, or RINO, as he’s affectionately called by some right wingers.


  18. - wondering - Monday, Sep 10, 18 @ 3:24 pm:

    Good one….great counter to Madigan, Madigan, Madigan….Trump, Trump, Trump


  19. - Texas Red - Monday, Sep 10, 18 @ 3:24 pm:

    If Amanda where on the ballot she’d have my vote.


  20. - JoeMaddon - Monday, Sep 10, 18 @ 3:25 pm:

    **I think it would be a better McCann ad, but that’s just me.**

    Is there a difference between a Pritzker and a McCann add?


  21. - Amanda Fan - Monday, Sep 10, 18 @ 3:27 pm:

    === I think it would be a better McCann ad, but that’s just me.===

    I’d say your half-right Rich. It works to remind Trump fans - who were never going to vote for JB anyway - that Rauner is NOT with them and may move some of them to vote McCann. It also works on suburban women to remind them Rauner won’t disavow Trump so maybe they ought to vote JB, especially when he treats a respected woman reporter so condescendingly. B+


  22. - Anonymous - Monday, Sep 10, 18 @ 3:36 pm:

    “President Trump has done more than any president in American history so far, maybe more than any president or leader in world history.”

    Well that made me laugh out loud.


  23. - Anonymous - Monday, Sep 10, 18 @ 3:36 pm:

    Rauner’s attitude toward Amanda Vinicky seems almost Kingly…and if not Kingly…at the very least… patently Paternalistic.

    Didn’t we deserve an answer?


  24. - Annonin' - Monday, Sep 10, 18 @ 3:41 pm:

    A+
    Anytime there is clear video evidence the GovJunk is a total dud, failure, magoo is good for JB. Could BTIA not teach him a econd line? He just slochees and repeats…exit interview tour continues.


  25. - FormerParatrooper - Monday, Sep 10, 18 @ 3:51 pm:

    I wouldn’t vote Rauner before the ad. After the add I still won’t vote for Rauner. Nothing in it made me want to vote for JB. It kinda fell flat.


  26. - Michelle Flaherty - Monday, Sep 10, 18 @ 3:53 pm:

    Needs more Amanda. Too much Bruce.


  27. - I Miss Bentohs - Monday, Sep 10, 18 @ 4:01 pm:

    This>>> Great ad. Just in case Republicans couldn’t be less enthused about Rauner.

    I am hoping this Republican gets excited about McCann or else I am going to really hate going to vote. (and not voting is not an option for me)


  28. - Southfarmllama - Monday, Sep 10, 18 @ 4:04 pm:

    Is this legit? If so, this is beyond sad.


  29. - Anonymous - Monday, Sep 10, 18 @ 4:05 pm:

    Focus on Italy….please.


  30. - BothSidesofHisMouth - Monday, Sep 10, 18 @ 4:06 pm:

    I don’t think this is effective. Other than setting off my #MeToo antennae (seems very condescending) it doesn’t make a clear narrative other than allowing him to repeat over and over that he thinks we need to focus on IL (not national politics) which isn’t a bad message….


  31. - Jocko - Monday, Sep 10, 18 @ 4:14 pm:

    ==President Trump has done more than any president in American history so far==

    Sure he has…just ask him.


  32. - Flapdoodle - Monday, Sep 10, 18 @ 4:21 pm:

    Doesn’t get it done — loses cohesiveness, jumps around a bit too much, will lose people through focus on Pence/Rauner relationship. Will reinforce existing anti-Rauner voters, won’t create new ones. JB’s team can do better. C at best.


  33. - Vinickeee - Monday, Sep 10, 18 @ 4:28 pm:

    I remember when he said this, and at the time it didn’t bother me a bit either way. But watching this clip (maybe because how much I respect Amanda) it sounds and looks really bad for Rauner. He could just say, next question or that’s private. Instead he sounds really preachy and disrespectful. I would need to see a poll of voting age women who don’t know Amanda Vinicky to really figure out how good or bad it is. Gut reaction though is this would bother a lot of women.


  34. - Boone's is Back - Monday, Sep 10, 18 @ 4:31 pm:

    A- it drives home the strongest thing they have in this election, Il voters hatred for Donald Trump and his issue with the GOP base that likes him.


  35. - The Dude Abides - Monday, Sep 10, 18 @ 4:38 pm:

    It kind of makes Rauner look like a jerk, does it not?


  36. - filmmaker prof - Monday, Sep 10, 18 @ 4:46 pm:

    My main takeaway from this is that Amanda Vinicky is awesome.


  37. - Anon0091 - Monday, Sep 10, 18 @ 4:48 pm:

    A lot of the commenters here just don’t get the point. This ad is targeted at disgruntled Republicans. Think Jeanne Ives voters. It’s probably a FoxNews buy to remind Republicans that Bruce Rauner is not one of them and discourage them from voting for him. It’s not designed to get people to vote FOR JB. It’s designed to get people to vote AGAINST Bruce Rauner. And it has the added benefit of making Rauner look like a dufus.

    For that purpose I give it an A-.


  38. - Eugene - Monday, Sep 10, 18 @ 4:57 pm:

    This ad is more about Rauner’s character than it is about Trump. Rauner comes across as arrogant, sexist, and dishonest. I give it an A.


  39. - Independent - Monday, Sep 10, 18 @ 5:08 pm:

    This line of attack could backfire. Trump voters may view it as an indirect attack on Trump and go to Rauner out of spite. No need to poke the Trump supporters, just let them stay in their unenthused state regarding Rauner. Poor strategy.


  40. - Rich Miller - Monday, Sep 10, 18 @ 5:10 pm:

    === No need to poke the Trump supporters===

    Y’all have an uncanny adeptness at seeing pokes where none exist. I thought you were the tough guys?


  41. - Stan - Monday, Sep 10, 18 @ 5:16 pm:

    D. Literally could be an ad for Rauner. Focus on Illinois and Madigan.


  42. - Rich Miller - Monday, Sep 10, 18 @ 5:26 pm:

    === Literally could be an ad for Rauner===

    I literally doubt the Rauner campaign would literally spend literal money showing their candidate literally dodging questions about the literal POTUS and speaking in such a literally condescending manner to a literal woman reporter.


  43. - Independent - Monday, Sep 10, 18 @ 5:32 pm:

    Not a Trump fan, Rich, I was merely analyzing the strategy. Trump supporters are extremely protective of him and highly sensitive to anything that can be perceived as a slight. Why risk an unforced error when you are clearly ahead?


  44. - Nick - Monday, Sep 10, 18 @ 5:34 pm:

    If the goal is to make Rauner look condescending and fake it gets the job done. Him saying focus over and over again somehow reminded me of Marco Rubio repeatedly saying Obama “knew exactly what he was doing.”

    But, err, i’m not sure who this is really reaching? I don’t think Pritzker really needs or should be trying to hurt Rauner among conservatives. And this doesn’t really make a pitch to anyone else. I’d give it a C.


  45. - Baloneymous - Monday, Sep 10, 18 @ 5:39 pm:

    not an A ad and may not move much. but JB can do ads like this 25x a week if he wanted. makes Rauner look pretty foolish - so decent and effective


  46. - Arthur Andersen - Monday, Sep 10, 18 @ 6:07 pm:

    My (real) Swedish grandmother would not approve of his tone.
    A.


  47. - Arsenal - Monday, Sep 10, 18 @ 6:37 pm:

    ==Trump supporters are extremely protective of him and highly sensitive to anything that can be perceived as a slight.==

    Yes, that’s the point. Rauner can’t even say if he voted for Trump. How will the Trump folks like that?


  48. - West Sider - Monday, Sep 10, 18 @ 6:40 pm:

    My take? Show this in a loop to suburban women,and Rauner may finish behind McCann and Winderweedle. I think it devastating. The REAL Bruce Rauner turns out to be your Ex- absolutely brilliant work by Team Pritzker.


  49. - Pundent - Monday, Sep 10, 18 @ 7:20 pm:

    I give it a B. Because when I hear Rauner do his focus loop I don’t view it as someone who is truly focused. It comes off as condescending and evasive. And a lot of that is due to his delivery.


  50. - Anonymous - Monday, Sep 10, 18 @ 8:14 pm:

    I give it an A. Amanda was great, I would have responded, “why don’t you focus, Bruce”. He was extremely condescending and evasive. Of course he wouldn’t answer her question, then he would have some explainin’ to do and wouldn’t know which side of his mouth to use. Makes him look weak, and pompous, so… does the job in my opinion.


  51. - DuPage Bard - Monday, Sep 10, 18 @ 8:35 pm:

    A
    For two reason- one it shows the moderate, independents and suburban women he’s courting, via HB40, that he won’t stand up against Trump or the Roe v Wade issues about to come down with Kavanaugh.
    It also shows to hard core Jeanne Ives supporters that he won’t stand behind his own President who is Making America Great.

    Been a long time since I’ver seen an ad that can hit someone in two totally opposed demographic categories and create a message that the candidate is terrible for their specific purpose.


  52. - DeseDemDose - Monday, Sep 10, 18 @ 9:45 pm:

    Rauner is talking to Amanda like an old kook boss in the workplace that doesn’t even know times have changed.


  53. - AdMan - Monday, Sep 10, 18 @ 10:10 pm:

    I think this is brilliant. Yes it reminds people that Rauner won’t disown Trump, but the real point here is to show Rauner patronizing a woman, using platitudes while she’s doing her job very competently. Connects on many levels in 2018.


  54. - Levois - Monday, Sep 10, 18 @ 10:23 pm:

    It’s a good ad, but not sure how effective it will be. I recognize that Trump is unpopular in some areas of the state so it could work with those groups. Question is whether or not this will help defeat Rauner in say the Chicago-area?


  55. - Hyperbolic Chamber - Monday, Sep 10, 18 @ 10:59 pm:

    i agree this material is best left for online/social media ads. Give it a goose and try to get it some viral-ity. It’s not made for prime time.


  56. - Hyperbolic Chamber - Monday, Sep 10, 18 @ 11:05 pm:

    PS - That first cut out of the box (where the camera comes in on Rauner) makes it look like there may have been a major edit (cut) there; it loses some credibility.

    Where is this running? Chicago/Suburbs? Don’t like it? Downstate? I like it more, but not much more.


  57. - wordslinger - Tuesday, Sep 11, 18 @ 12:16 am:

    –My (real) Swedish grandmother would not approve of his tone.–

    AA, as always, has the goods here.

    My Norske upbringing says if you talk to my sister, or any woman, that way, someone’s going to the hospital, and someone’s going to jail.

    I’m the one going to jail, in that scenario. No worries, mate.

    Rauner tries to cover up his dingbat cowardice by trying to demean Vinicky.

    Watch it again. Who likes this guy? He’s got a bigger Punch Face than Jay Cutler.

    By the way, Gov. Wide Gait, you aint all that. Cross your legs.


  58. - Barrington - Tuesday, Sep 11, 18 @ 8:37 am:

    Very effective ad. Demonstrates how unlikable Rauner is.


  59. - bored now - Tuesday, Sep 11, 18 @ 8:41 am:

    i wonder how vinicky feels about being used in a political ad…


TrackBack URI

Post your comment... And please take a half second to come up with a nickname. It makes following the posts easier for everyone... Thanks

In other words, do your best to be civilized and smart.


* On eve of campaign kick-off, Preckwinkle admits she fired her chief of staff for "inappropriate behavior"
* Pritzker distances himself from his pension proposal
* Question of the day
* FOP offers condolences to convicted felon's family
* Senger tries to explain her "blame Duckworth" e-mail
* You gotta look at the effective income tax rates, not the marginal rates
* I'm thinking the hat isn't gonna do well at auction
* The poisoning of Willowbrook
* Davis tries to counter claims that he won't defend pre-existing condition coverage
* "A metaphor for the state of Illinois"
* 5 questions for the governor
* *** UPDATED x1 *** House GOP Leadership, several conservative lawmakers call on Rep. Long to resign
* Candidates debate their TV ads
* Sanguinetti: "Bruce Rauner has been the only one to stand up to Mike Madigan"
* Rauner says Kavanaugh allegations should "disqualify" nominee if true
* "Vote early, vote often, whatever you can get away with"
* Dem poll has Casten leading Roskam by 3
* *** LIVE COVERAGE ***
* SUBSCRIBERS ONLY - Today's edition of Capitol Fax (use all CAPS in password)
* Yesterday's stories

Support CapitolFax.com
Visit our advertisers...

...............

...............

...............

...............
<


Loading


Main Menu
Home
Illinois
YouTube
Pundit rankings
Obama
Subscriber Content
Durbin
Burris
Blagojevich Trial
Advertising
Updated Posts
Polls

Archives
September 2018
August 2018
July 2018
June 2018
May 2018
April 2018
March 2018
February 2018
January 2018
December 2017
November 2017
October 2017
September 2017
August 2017
July 2017
June 2017
May 2017
April 2017
March 2017
February 2017
January 2017
December 2016
November 2016
October 2016
September 2016
August 2016
July 2016
June 2016
May 2016
April 2016
March 2016
February 2016
January 2016
December 2015
November 2015
October 2015
September 2015
August 2015
July 2015
June 2015
May 2015
April 2015
March 2015
February 2015
January 2015
December 2014
November 2014
October 2014
September 2014
August 2014
July 2014
June 2014
May 2014
April 2014
March 2014
February 2014
January 2014
December 2013
November 2013
October 2013
September 2013
August 2013
July 2013
June 2013
May 2013
April 2013
March 2013
February 2013
January 2013
December 2012
November 2012
October 2012
September 2012
August 2012
July 2012
June 2012
May 2012
April 2012
March 2012
February 2012
January 2012
December 2011
November 2011
October 2011
September 2011
August 2011
July 2011
June 2011
May 2011
April 2011
March 2011
February 2011
January 2011
December 2010
November 2010
October 2010
September 2010
August 2010
July 2010
June 2010
May 2010
April 2010
March 2010
February 2010
January 2010
December 2009
November 2009
October 2009
September 2009
August 2009
July 2009
June 2009
May 2009
April 2009
March 2009
February 2009
January 2009
December 2008
November 2008
October 2008
September 2008
August 2008
July 2008
June 2008
May 2008
April 2008
March 2008
February 2008
January 2008
December 2007
November 2007
October 2007
September 2007
August 2007
July 2007
June 2007
May 2007
April 2007
March 2007
February 2007
January 2007
December 2006
November 2006
October 2006
September 2006
August 2006
July 2006
June 2006
May 2006
April 2006
March 2006
February 2006
January 2006
December 2005
April 2005
March 2005
February 2005
January 2005
December 2004
November 2004
October 2004

Blog*Spot Archives
November 2005
October 2005
September 2005
August 2005
July 2005
June 2005
May 2005

Syndication

RSS Feed 2.0
Comments RSS 2.0
WordPress




Hosted by MCS SUBSCRIBE to Capitol Fax Advertise Here Mobile Version Contact Rich Miller