Bruce Rauner applauds Donald Trump as he gives a tax cut to corporations and the wealthy at the expense of the middle class, tries to dismantle healthcare, and puts forward a nominee to the Supreme Court set to end a woman’s right to choose. This failed governor thinks this president is doing a great job, but for some reason can’t focus long enough to tell Illinoisans if he voted for Trump in 2016.
* The Question: How would you rate this new TV ad? Don’t forget to explain.
It makes him look smug and condescending as well as too weak to take a stance.
Trump supporters will be upset that he doesn’t openly support the president and anti-Trump people will assume he is ashamed of voting for Trump.
It’s annoying and doesn’t tie in the clip with a message. Say something like we will focus on the years of Rauner failure. Or, lead with several seconds of annoying focus quote and then hit with Focus on Rauner damage to the IL economy; Focus on Rauner wasting $1 billion dollars; Focus on Rauner harm to Higher Education, etc.
Yes, yes, I know they want to pin Trumpy on Rauner, but I don’t think that’s necessary in this blue state. The point is to pin Failure on a Failed Leader.
He’s such a phony and this ad really captures it. Overall, this is a decent but not great ad. When you have unlimited resources, you can do ads like this to establish some of the themes you plan to highlight overall.
I think voters hate it when politicians try to tap dance through a simple question. His answer is patently absurd and it’s just more lies and evasions from somebody who works for us. It’d be nice if he’d give some straight answers for once. I think the ad captures one of Rauner’s more famous and visible traits: he is preternaturally insincere and inauthentic.
Eh. I’m not sure who the audience is for this one. I think Rich is right that if this was done by McCann, it works.
As others have said, when you have unlimited money, you can do some throw aways. this feels like a throw away.
- The Most Anonymous - Monday, Sep 10, 18 @ 3:09 pm:
B+. This ad does a great job of showing us (not just telling us) the difference between JB and Rauner re: respect for women, equal rights, etc. You can hear it and see it in the way Rauner speaks to Amanda. If the audience is white women who voted for Trump or Rauner, then I think it’s a pretty effective ad.
I like it better than I thought I would, after reading comments before viewing it.
President Trump has done more than any president in American history so far, maybe more than any president or leader in world history. He also gets more unfair media coverage than any president—maybe anyone ever.
It’s good because it reminds people why so many right wingers didn’t vote for Rauner in this year’s primary. He had no problem enacting Medicaid-funded abortions and sanctuary cities and lying about abortion, but he can’t say whether he voted for Trump. Maybe he voted for Clinton, being a North Shore neoliberal, or RINO, as he’s affectionately called by some right wingers.
=== I think it would be a better McCann ad, but that’s just me.===
I’d say your half-right Rich. It works to remind Trump fans - who were never going to vote for JB anyway - that Rauner is NOT with them and may move some of them to vote McCann. It also works on suburban women to remind them Rauner won’t disavow Trump so maybe they ought to vote JB, especially when he treats a respected woman reporter so condescendingly. B+
I don’t think this is effective. Other than setting off my #MeToo antennae (seems very condescending) it doesn’t make a clear narrative other than allowing him to repeat over and over that he thinks we need to focus on IL (not national politics) which isn’t a bad message….
Doesn’t get it done — loses cohesiveness, jumps around a bit too much, will lose people through focus on Pence/Rauner relationship. Will reinforce existing anti-Rauner voters, won’t create new ones. JB’s team can do better. C at best.
I remember when he said this, and at the time it didn’t bother me a bit either way. But watching this clip (maybe because how much I respect Amanda) it sounds and looks really bad for Rauner. He could just say, next question or that’s private. Instead he sounds really preachy and disrespectful. I would need to see a poll of voting age women who don’t know Amanda Vinicky to really figure out how good or bad it is. Gut reaction though is this would bother a lot of women.
A lot of the commenters here just don’t get the point. This ad is targeted at disgruntled Republicans. Think Jeanne Ives voters. It’s probably a FoxNews buy to remind Republicans that Bruce Rauner is not one of them and discourage them from voting for him. It’s not designed to get people to vote FOR JB. It’s designed to get people to vote AGAINST Bruce Rauner. And it has the added benefit of making Rauner look like a dufus.
This line of attack could backfire. Trump voters may view it as an indirect attack on Trump and go to Rauner out of spite. No need to poke the Trump supporters, just let them stay in their unenthused state regarding Rauner. Poor strategy.
I literally doubt the Rauner campaign would literally spend literal money showing their candidate literally dodging questions about the literal POTUS and speaking in such a literally condescending manner to a literal woman reporter.
Not a Trump fan, Rich, I was merely analyzing the strategy. Trump supporters are extremely protective of him and highly sensitive to anything that can be perceived as a slight. Why risk an unforced error when you are clearly ahead?
If the goal is to make Rauner look condescending and fake it gets the job done. Him saying focus over and over again somehow reminded me of Marco Rubio repeatedly saying Obama “knew exactly what he was doing.”
But, err, i’m not sure who this is really reaching? I don’t think Pritzker really needs or should be trying to hurt Rauner among conservatives. And this doesn’t really make a pitch to anyone else. I’d give it a C.
My take? Show this in a loop to suburban women,and Rauner may finish behind McCann and Winderweedle. I think it devastating. The REAL Bruce Rauner turns out to be your Ex- absolutely brilliant work by Team Pritzker.
I give it an A. Amanda was great, I would have responded, “why don’t you focus, Bruce”. He was extremely condescending and evasive. Of course he wouldn’t answer her question, then he would have some explainin’ to do and wouldn’t know which side of his mouth to use. Makes him look weak, and pompous, so… does the job in my opinion.
For two reason- one it shows the moderate, independents and suburban women he’s courting, via HB40, that he won’t stand up against Trump or the Roe v Wade issues about to come down with Kavanaugh.
It also shows to hard core Jeanne Ives supporters that he won’t stand behind his own President who is Making America Great.
Been a long time since I’ver seen an ad that can hit someone in two totally opposed demographic categories and create a message that the candidate is terrible for their specific purpose.
I think this is brilliant. Yes it reminds people that Rauner won’t disown Trump, but the real point here is to show Rauner patronizing a woman, using platitudes while she’s doing her job very competently. Connects on many levels in 2018.
It’s a good ad, but not sure how effective it will be. I recognize that Trump is unpopular in some areas of the state so it could work with those groups. Question is whether or not this will help defeat Rauner in say the Chicago-area?