* I’ve been telling subscribers about this TV and radio ad campaign for weeks. Crain’s published a story a few days ago…
A media campaign raising alarms about skyrocketing property taxes is a signal that a rift in the state’s Republican Party shows no sign of healing. The campaign comes from Liberty Principles, the Illinois super PAC that once counted Illinois Gov. Bruce Rauner as one of its biggest donors.
“Save Your Home Now” ads running on television and radio advocate for a 1 percent “hard cap on property taxes as a percentage of home value,” which it points out has been implemented in California and Indiana. The website claims the plan would halve the property taxes of most Illinois homeowners.
It’s also the same plan proposed by former Rauner opponent Jeanne Ives, the Republican state legislator who challenged the governor in the primary earlier this year. Ives and other independent-minded Republicans have slammed Rauner for not doing enough to bring down taxes in a state whose real estate taxes are the second-highest in the nation.
Liberty Principles Chairman Dan Proft said the purpose of the campaign is to support “independent conservative reform candidates” across Illinois who are committed to the property tax issue. Proft is a Republican political operative and radio host who in recent years has created an empire of stealth conservative media outlets, including local “newspapers” with a clear ideology. […]
Kent Redfield, an emeritus professor of political science at the University of Illinois at Springfield, said that efforts like Save Your Home are designed to “really purify and take over the House Republican caucus” from both Democrats and Rauner allies.
* Proft has spent a fortune on these ads to try and drive people to his website. Here’s one…
That tagline is certainly original, at least for a TV ad. But is it working? Proft says the ads are driving traffic to his site. But will that actually help candidates win?
Politics is basically a protection racket. You help me fend off opponents and make me otherwise relatively content and then I support your leadership. If you don’t do either, I run away and find someone else.
This ad campaign is entirely a different thing. I’m really not sure yet what it is.
* I suppose we’ll find out what he intends to do at this upcoming City Club event…
Illinois GOP: Now What?
Moderated by Tom Cross
Dan Proft, Pat Brady & Kristen McQueary
I am pretty sure it is Gene Honda. He does all of Proft’s ads including the controversial Ives ones. Not sure how Blackhawks in particular allowed it with their very progressive/active LGBT “Hockey is for Everyone” outreach.
And what exactly is the plan for all the local governments who are are looking at their revenue getting cut by a quarter or more? That’s always my biggest problem with Repubs and there insatiable hunger for tax cuts. Cut the spending first, if you insist, then cut revenue. You don’t jump out of a plane and then try to put on the parachute.
Moderated by Tom Cross
Dan Proft, Pat Brady & Kristen McQueary==
“A New Day, A New Boogeyman, A New Grift”
==I am pretty sure it is Gene Honda. He does all of Proft’s ads including the controversial Ives ones. Not sure how Blackhawks in particular allowed it with their very progressive/active LGBT “Hockey is for Everyone” outreach.==
For the record, the LGBT outreach is a league-wide initiative, and the Blackhawks were one of the last teams to drag their heels into it, and have seemed to do the bare minimum required of them. Also, Rocky Wirtz has entertained the likes of Toronto’s Ford family at United Center, and was part of Wrapports during its “no political endorsements except for Bruce Rauner” ownership of the Sun-Times. Rocky may have pumped life back into the Hawks and helped bring Stanley Cups to this town, but he ain’t no bastion of progressivism.
- Chicago Cynic - Wednesday, Oct 10, 18 @ 11:42 am:
Definitely list building but for what purpose?
Grift? You bet.
To help some GOP candidates? Maybe.
To build a network that can take out local cnadidates in the Spring municipal elections? Count on it.
- Chicago Cynic - Wednesday, Oct 10, 18 @ 11:46 am:
And I think I’ll take a pass on the event. Last time Brady and Proft were at CityClub, Proft dropped the F-Bomb and Brady put on a ridiculous Claude Rains impression about how shocked, shocked that anyone would use such language. And throw StateHouseChick into the mix? I think I’d rather go to the dentist. I guess I could follow her tweets on it, but she blocked me (and tons of others) more than a year ago.+
These spots are all templates and are produced as cheap as possible–at a fraction of the cost of what Dem firms are paying in dollars and manpower to produce spots. Proft has to be making a killing. Chicago Cynic hit the nail right on the head.
- Lucky Pierre - Wednesday, Oct 10, 18 @ 12:02 pm:
Democrats claim to want to freeze poperty taxes while completely ignoring the cost drivers that are the reason they have skyrocketed.
Hint- mandates from Springfield that tie the hands of locally elected officials
==Or maybe Proft and Co. will support doubling of our sales taxes to make up the revenue.==
Where’s JB’s proposed tax swap? I will gladly pay an extra $1 in income taxes for a $1 reduction in my property taxes. Heck, give me 80 cents back. Because it’s the overall tax burden that’s smothering people.
What I found funny is the ad features on woman holding a child (where will she go to school?) and one fellow who says “once the kids graduate, we’re moving.” Who do they think pays for the kid’s schooling?
They hate the idea of taxes while they benefit from those same taxes.
@Notorious RBG, Anon, Roadrager — I guess I can hear a passing similarity but Gene Honda has never done any political ad work. Whoever made those ads just got a soundalike voice. If you search YouTube for old clips for comparison you can definitely hear the difference.