* The Tribune reports that Toni Preckwinkle has pulled all her TV ads off the air…
Preckwinkle, who is the Cook County Democratic Party chair, has reported raising nearly $1.6 million to rival Lori Lightfoot’s $1.9 million since the first-round election, records show. Those sums include fundraising in the past week, during which Preckwinkle has reported raising nearly $360,000 to Lightfoot’s $1.1 million.
“We’re making strategic decisions to put us in the best place to win this campaign,” Preckwinkle said Tuesday during an endorsement event with U.S. Rep. Danny Davis when asked to explain why her campaign has gone off the air.
Asked whether her campaign had run out of money, Preckwinkle said: “We’re making strategic decisions to put us in the best place to win this campaign. Thank you.”
Preckwinkle spokesman Chris Meagher acknowledged her campaign is “not currently on the air” but “should be back up soon.” Meagher did not have specifics as to when.
You almost never see this, unless a campaign is imploding. I mean, you go dark two weeks out? Just about every outlet in town picked up on this story…
The Sun-Times first reported on Monday that the Preckwinkle campaign will be “totally dark” for the crucial home stretch of the historic race.
To some, abandoning the airwaves so late in a campaign is akin to throwing in the towel. Either that or a campaign is out of money.
On Tuesday, Preckwinkle refused to pinpoint her reasons for yanking her commercials just as her opponent Lori Lightfoot purchased $300,000 in TV time through Thursday alone to air a closing ad featuring her 11-year-old daughter.
The story above is about broadcast, but Comcast has not reported any Preckwinkle cable TV buys since March 5th, when her campaign purchased $42K in ads. Lightfoot has been regularly buying cable ads. Preckwinkle still has a smallish presence on Facebook, however.
* ABC 7…
Meanwhile, her opponent, Lori Lightfoot, launched her closing ad — a lighthearted one featuring her 13-year-old daughter waving and dancing and being goofy in the background.
Lightfoot said it was actually her daughter’s suggestion because she was disappointed she wasn’t in any earlier ads. “I’m Lori Lightfoot and I’m running for mayor for our daughter’s future and all Chicago’s children,” she says in the commercial.
“Look, I just think we wanted to have a little bit of a light touch in these closing days, there’s been a lot of rancor that happened since President Preckwinkle gave her election night speech,” Preckwinkle said.