A street festival unlike any other will be held in Chicago’s Uptown neighborhood this weekend: a daylong celebration of weed.
Saturday is April 20, or 4/20, a day that has evolved into a nationwide celebration of marijuana. In the cannabis community, the term 420 is a slang reference to smoking weed. The term reportedly dates back to the 1970s, when a group of Northern California high schoolers began meeting after classes at 4:20 p.m. to light up. Use of “420” gradually spread and grew into a marijuana holiday of sorts on April 20.
Corporate America has latched onto the 420 celebrations in various ways, sometimes by using April 20 as a day to promote or launch snack foods that stoners with the munchies might crave. Last year, Burger King brought back its spicy chicken nuggets on 4/20, and Lyft offered $4.20 discounts. Conagra, the Chicago-based company behind brands like Healthy Choice and Slim Jims, is launching a special flavor of its Andy Capp’s crunchy snacks for 4/20 this year called “fully baked” Hot Munchies.
In Illinois’ growing marijuana industry, 4/20 is a way to get pot brands front and center with a new set of potential consumers, while educating people on local laws and products. Marijuana is still only legal in Illinois through the state’s medical cannabis program. Local growers plan new product rollouts on Saturday, and dispensaries will be offering discounts.
* The Question: Have you ever consumed cannabis? Take the poll and then explain your answer in comments, please…