Former State Treasurer Alexi Giannoulias released his first ad of the 2022 campaign season today that features his fight to successfully save jobs at Illinois suit maker Hartmarx and protect worker rights at Republic Windows.
The new ad entitled “Working Together,” which was produced by Adelstein & Associates, discusses the impact of Covid crisis and the resulting hardships facing workers and middle-class families, but it also offers hope.
“When times get hard, it means we need to fight hard,” Giannoulias says in the ad. “Because the stakes are so high. We know what we need to do: Fund projects to put folks back to work; protect the right to organize; and help working families get ahead. We need to do it together, in solidarity. That’s how we win. That’s how we bring back the middle class.”
The ad also highlights Giannoulias’ efforts as Illinois State Treasurer to prevent Hartmarx from closing and laying off hundreds of workers.
Giannoulias threatened to pull the state’s $8 billion investment portfolio from Hartmarx’s main creditor, Wells Fargo, in 2009 after it planned to shut down the plant and liquidate the hundreds of jobs. Wells Fargo relented, agreeing to sell the factory to an owner willing to preserve the jobs at the Des Plaines plant.
In addition, the ad mentions Giannoulias’ role in helping to reach a settlement between Bank of America and Chicago-based Republic Windows to ensure its workers receive wages, vacation and health care after the factory shut down.
“We’re excited to release our first ad and committed to reemerge from this pandemic with a stronger economy that is focused on renewed opportunities for working families, a stronger middle class and better lives for all Illinoisians,” Giannoulias said.
Pretty generic. Adelstein usually does better hitting the emotional tone, but I did not feel it here.
Also, there are a lot of ways to come at a race for Secretary of State — traffic safety, DUI, Securities investigations, business development, libraries. This ad focused on things that have nothing to do with the actual job. Struck me as weird.
Why wasn’t “Secretary of State” in the first paragraph of the news release? Seriously, I didn’t know what he was running for. (I mean, yes, I now remember that he was running for SoS, but I had forgotten.)
I find it very difficult to rate this ad do to extreme prejudice. But either keep your hands on the screen, or keep them off. It’s distracting. But maybe that’s a good thing since I never believe a single word he says. And yes, this doesn’t look like an ad somebody running for SOS would be airing. Senator or Governor sure, not SOS.
@TD –Exactly! is he running for GOV or US Senate again? How about something like: ” as you next SOS , I will resolve and improve the long lines at the facilities and make all employees take customer service courses so they are not always so grumpy” Does anyone think Alexi will stay at SOS if elected? I don’t. https://www.youtube.com/watch?v=_N9Lkpt6SrY
And because I am cranky this morning, I would add that the news of this news release should not be
“released his first ad” but rather “pledged to bring the full power of his office to protect the jobs of Illinois workers hit hard by COVID.” Or something like that,
And again — wouldn’t “Secretary of State candidate Alexi” make more sense than “Former State Treasurer”?
It’s so scatterbrained, it’s so all over as to get folks from being reminded of his back dealings, “who” he has worked with there, and frankly, he’s an empty suit, ironically an “Arne Duncan” wanna be… ‘cause in the end, it was Duncan President Obama chose, not Alexi… basketball or not.
The Raunerites can win this seat with Alexi as the nominee, and with the Frerichs Tax, the Raunerites can stand tall against Mike Frerichs taxing retirement income.
===I’ve been with you, I’ll always be with you===
That’s a joke. Mike Frerichs, was he with you and us? As my very, very, good memory serves me, he was with Bruce Rauner and Tom Cross. After losing statewide to a weak GOP candidate he skipped out on our State and us for a 3month holiday in Argentina sipping expensive wines–something none of us blue collar folk can do. He doesn’t understand any of us or our state. And finally, back to the most important point, let’s always remember the simple fact that he skipped out on the toughest four years this state and its working class families have faced during the Rauner years.
===Alexis’ entire career image has been “I’m a young up-and-comer.” At 45 years old, that isn’t going to fly anymore==
notice the hairdo? tryin’ to look young…only a matter of time he starts dropping his “g’s” and rides a Harley
C for average. Average schtick, average look, average footage. Alexi is a replacement-level candidate when the game has changed.
We don’t need a “fighter for the middle class” as the SOS. The SOS manages a broad network of retail service locations and back-office document processing. We need someone who can inspire and manage the people who do that kind of work and will deliver outstanding public services to residents and businesses. It would be a great role for a positive, accomplished operator in logistics, retail, or hospitality. Government doesn’t need to be run like a business, but everyone is a customer of the SOS at some point, so it would make sense to find someone with the skills and experience of customer service.
This seems more like an ad for a gubernatorial campaign, which it could well be. Win the ‘22 SoS race, and if Pritzker wins then hope he caps himself at two terms so Alexi runs in ‘26. It’s a longshot all that works out, though.
This has nothing to do with the duties of the Secretary of State. I want someone who will make sure licenses, plates and titles are handled expeditiously. I want someone who make sure that corporate filings are processed in an efficient and timely manner. I don’t want someone who use the office to grandstand in hopes of gaining additional name recognition for a run for Governor in 4 or 8 years . . . .
I concur with those commenters who have observed that this ad is greatly about name recognition and not very much at all about a Secretary of State platform. Whatever office looks available at any time Alexi’s your man regardless of the job’s duties. Grade D.
I call this the non-sequitur ad. I don’t understand what this ad has to do with running for Sec/State. And all that b-roll of the younger Alexi including the 12 year old Sun-Times headline? Just bizarre.
Grade: D- I don’t give him an F because at least he gets his name out.
Add one to the list….let all of the 16 year olds with birthdays from March to June get their drivers licenses without waiting the 9 months normally required. DMVs were closed for COVID and these teens have not had it easy.
F for me. People will probably get fooled so for them it is a B. It says nothing whatsoever about the job, which has been made more difficult by the pandemic. If I were his opponents, I would be slamming him for doing this ad. He’s apparently still running for Senate.
Trending towards D-. I also think this might be the first time that OW and I have ever agreed on a grade for an ad which I am including here because I would be alarmed if I was the person that produced this ad. It’s fun to pick on Alexi, but I think his campaign really needs to actually visit what they’re messaging should be. This isn’t the 2007 Alexi that charmed people all over Iowa as an Obama surrogate. This is the 2021 ‘Where the heck have you been, Alexi?’
Some key issues this makes really easy to hit.
Alexi does not come across as a “working” person.
Alexi is not remotely close to middle class.
We should be fighting hard — so where have you been over the last 4 years, Alexi? Lots of opportunities to get involved. Lots of opportunities to support some worthwhile causes.
What do you know about work, Mr. Loan Officer at the family bank?
Does he even know what the Secretary of State office does?
How does the Secretary of State’s office do or address any of these things?