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Rate the new Mendoza ad

Friday, Oct 21, 2022 - Posted by Rich Miller

* Here you go

       

34 Comments
  1. - Torco Sign - Friday, Oct 21, 22 @ 8:56 am:

    This is weird because, I mean,….she’s not that short?


  2. - Oswego Willy - Friday, Oct 21, 22 @ 9:00 am:

    Shade… it’s so tasty when served cold, shade.

    To the ad?

    It’s a B, Todd Maisch was a nice lil add to this ad, even if it’s a wink and nod to people who follow things a bit closer.

    It’s fun, upbeat, a “Giant” that has a cold shadow to others with that shade.

    It’s a B, does the job well, like Mendoza


  3. - Anon - Friday, Oct 21, 22 @ 9:13 am:

    Does she agree Todd Maisch’s opposition to Amendment 1?


  4. - Oswego Willy - Friday, Oct 21, 22 @ 9:15 am:

    ===Todd Maisch’s opposition===

    Maybe you have it backwards?

    Does Maisch agree with Mendoza’s take on Amendment 1?

    Think on it, if Mendoza and Maisch disagree on Amendment 1, and Maisch still supports Mendoza…


  5. - Chicago Republican - Friday, Oct 21, 22 @ 9:16 am:

    Susana is a Gem. She is the only democrat I will likely vote for.


  6. - Flyin' Elvis'-Utah Chapter - Friday, Oct 21, 22 @ 9:23 am:

    A

    I just like her.


  7. - JS Mill - Friday, Oct 21, 22 @ 9:30 am:

    A-/B+. highlights accomplishments, doesn’t stoke fear. A little light hearted.

    So different than the ilgop ads.


  8. - Arsenal - Friday, Oct 21, 22 @ 9:37 am:

    A fun, breezy ad that she has earned the right to run with a pretty successful term in office.


  9. - WhatsBigger - Friday, Oct 21, 22 @ 9:48 am:

    That farmer, though.


  10. - froganon - Friday, Oct 21, 22 @ 9:49 am:

    Great ad for a great public servant. A+ for the ad and for Susana Mendoza.


  11. - Moi - Friday, Oct 21, 22 @ 9:51 am:

    It’s a gooooool from Susana…hopefully she’ll read this…and she’ll get it ;-)


  12. - George Ryan Reynolds - Friday, Oct 21, 22 @ 10:04 am:

    One of the testimonials is from a farmer named Dick Bigger Jr. A name you can trust?


  13. - Rich Miller - Friday, Oct 21, 22 @ 10:05 am:

    ===That farmer, though. ===

    I rarely weigh in on ads, but I think that farmer is great. lol


  14. - Flyin' Elvis'-Utah Chapter - Friday, Oct 21, 22 @ 10:11 am:

    The one thing you may assume about a guy named Dick Bigger Jr. is he’s one tough S.O.B.


  15. - Oswego Willy - Friday, Oct 21, 22 @ 10:19 am:

    The farmer is EPIC

    One of those, “if money didn’t matter in this” exercises, if this ad was :60 seconds, I’d likely give it an A

    Lots in the ad, including the farmer, just a lil more breathing room between them all would strengthen this solid ad.


  16. - H-W - Friday, Oct 21, 22 @ 10:24 am:

    I give it a B rating.

    I think the message is very strong, and even the presentation, in theory.

    However, the fast pace make some of the segments feel cartoonish.

    But good message, and good idea in theory.


  17. - Gravitas - Friday, Oct 21, 22 @ 10:30 am:

    Meh. B- at best. It’s too silly.

    Mendoza was elected to represent a Chicago minority district in the General Assembly which she abandoned when she hit the big time. She also took time off from her job as Comptroller to run for Chicago mayor unsuccessfully. Not sure how signing the checks equals Mendoza deserving credit for paying off the bills. Did she raise the funds used to pay the debts? Nope.


  18. - JS Mill - Friday, Oct 21, 22 @ 10:34 am:

    =I rarely weigh in on ads, but I think that farmer is great. lol=

    I didn’t catch his name at first. I now rate the ad an A++ just for finding a person with that name. He has to be a very confident guy.


  19. - Make It Make Sense - Friday, Oct 21, 22 @ 10:38 am:

    I give it an A. Great ad.

    Reasons:
    Using your son, nice touch.
    Upbeat, a nice break from the doom and gloom ads.
    Lists successful accomplishments.

    As an Independent, she has my vote.


  20. - Oswego Willy - Friday, Oct 21, 22 @ 10:40 am:

    ===Chicago minority district in the General Assembly which she abandoned when she hit the big time===

    Mendoza now represents all Illinoisans in a constitutional office.

    It’s an odd … “slam”… that one reaches the “big time” when higher office has a greater responsibility to more people and to this state.

    ===She also took time off from her job as Comptroller to run for Chicago mayor unsuccessfully===

    Losing elections is part of being engaged in the process. Given her polling numbers, those polled seem, against her current opponent, to think Mendoza is deserving of another term. “We’ll see”

    ===Not sure how signing the checks equals Mendoza deserving credit for paying off the bills. Did she raise the funds used to pay the debts?===

    I can’t help someone who can’t understand the role of Comptroller, or you might lack the simplest of understanding what Mendoza has done, and done differently that her predecessor who aided and abetted the former governor in hurting Illinois most vulnerable. I don’t think you can grasp these things, as your driveby lacks any knowledge of that first big difference, let alone what the office is doing now, under Mendoza’s leadership.

    Brush up on what has been done, bring actual points to thise actions. I’ll be interested if you can see the differences between this current Comptroller and her predecessor…


  21. - Rich Miller - Friday, Oct 21, 22 @ 10:58 am:

    I mean…


  22. - Oswego Willy - Friday, Oct 21, 22 @ 11:02 am:

    He’s a junior too… it’s like sprinkles on a cupcake


  23. - Rich Miller - Friday, Oct 21, 22 @ 11:13 am:

    He’s the Henderson County Dem Party Chair


  24. - Arsenal - Friday, Oct 21, 22 @ 11:26 am:

    ==Mendoza was elected to represent a Chicago minority district in the General Assembly which she abandoned when she hit the big time.==

    This is such an odd preoccupation. She stayed in the GA for a decade.

    == Not sure how signing the checks equals Mendoza deserving credit for paying off the bills.==

    That’s only one aspect of the job. I would agree that the GA and the Governor deserve a lot of credit in paying off the bills…and they take it. But the Comptroller does, too.


  25. - Candy Dogood - Friday, Oct 21, 22 @ 12:07 pm:

    I am going to leave the consideration that Illinois voters enjoy a good Dick Bigger ad out of consideration of my review of the ad.

    I’m giving it a B-. I know the Comptroller is short. I’m not even really sure what her exact height is, but I am guessing the majority of Illinois’ voters don’t actually know how short the Comptroller is so I wonder about the wisdom of making an add centered around a physical attribute as a major hook of the ad and the practicality of an ad that exists to educate Illinois voters that the Comptroller is short, but also considered a fire cracker by Dick Bigger Jr and helping Illinois grow even though she’s not getting any taller.

    A slogan like “Standing Tall for Illinois” has meaning regardless of whether anyone knows what your height is.

    I think this ad is a product of being a little too close to the center of the political universe and forgetting that the voters aren’t as close to the candidates as the politicos are.


  26. - Excitable Boy - Friday, Oct 21, 22 @ 12:12 pm:

    I was going to give it a B- for being kind of busy and jumpy but now that Rich pointed out Mr. Bigger it’s an A+.


  27. - Predecessorage - Friday, Oct 21, 22 @ 12:30 pm:

    Nothing worse in politics than someone taking credit for things they didn’t do. If she had the sole power to do what she claims she did today, why didn’t she do those things when Rauner was governor? Also why no patting yourself on the back for credit upgrades? You can put anything with just a grain of truth on TV.


  28. - Oswego Willy - Friday, Oct 21, 22 @ 12:37 pm:

    ===why didn’t she do those things when Rauner was governor?===

    Were you at all paying attention those two years?

    Rich had postS where Mendoza and Rauner butted heads, and where Mendoza’s predecessor aided and abetted Rauner in fiscal moves.


  29. - Arsenal - Friday, Oct 21, 22 @ 12:47 pm:

    == If she had the sole power==

    Who is claiming she had sole power?


  30. - Arsenal - Friday, Oct 21, 22 @ 12:49 pm:

    ==why didn’t she do those things when Rauner was governor?==

    Are you sure she didn’t? A lot of the things she talks about in this ad (”saved my business” Roseland Hospital) is about how she prioritized payments to those entities during the budget impasse.


  31. - Oswego Willy - Friday, Oct 21, 22 @ 1:06 pm:

    ===but I am guessing the majority of Illinois’ voters don’t actually know how short the Comptroller is so I wonder about the wisdom of making an add centered around a physical attribute as a major hook of the ad and the practicality of an ad that exists to educate Illinois voters that the Comptroller is short===

    The hook is a growth spurt.

    It’s actually not about her, but making a parallel to growth, that Illinois is *growing*, and not about her.

    ===A slogan like “Standing Tall for Illinois” has meaning regardless of whether anyone knows what your height is.===

    The utter and self serving “standing tall” is about an ego.

    Self worth to that ego… that *they* alone are the hero. It’s actually sad that one wants to use that hook, it’s a lone wolf kind of thing that seems to brush aside being a team player.

    “She helping to save Illinois”

    Versus

    “Standing tall for Illinois”

    Which candidate is part of a solution, which candidate thinks they alone are what’s important?


  32. - Barrington - Friday, Oct 21, 22 @ 2:04 pm:

    Good ad, got me to donate.


  33. - Lurker - Friday, Oct 21, 22 @ 3:13 pm:

    D+

    She is doing a good job. Overweight, underweight, short, tall, black, brown, male, female, etc. I’m just not into the highlighting of unimportant superficials.


  34. - Responsa - Friday, Oct 21, 22 @ 4:22 pm:

    For me, the ad was mostly a stark reminder that she ran for mayor. I’m sure I’m not the only person who tags that and thinks, “oh, what might have been.”


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