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Fun with numbers

Tuesday, Jul 11, 2023 - Posted by Rich Miller

* Crain’s

llinois hotels pulled in a record amount of tax revenue for the state during the past 12 months, another benchmark in the hospitality sector’s recovery from the COVID-19 pandemic that devastated it.

Gov. J.B. Pritzker today announced that the state collected nearly $308 million in hotel tax revenue during its 2023 fiscal year, which ended on June 30. The figure was up 36% from the 2022 fiscal year and topped the previous record high of $296 million the state pulled in from hotels during its 2019 fiscal year.

The hotel tax revenue number is still below pre-pandemic levels when factoring in inflation, but remains an important financial boost for a state that has leaned more heavily in recent years on taxes tied to tourism and the convention industry.

Statewide hotel tax proceeds fell as low as $93 million during the fiscal year that ended in mid-2021, a drop-off that forced multiple public agencies that rely on hotel taxes to dip deep into their reserves to maintain operations or make debt service payments. […]

Visitation statewide totaled 111.3 million in 2022, the state reported. That was up 14% year over year, though still below the 122.8 million visitors that came to Illinois in 2019.

As noted in the article, the new revenue numbers did not outpace inflation. The $296 million collected through June of 2019 would equal $351.45 million in the most recent available calculation (May) from the BLS inflation calculator. That’s $43.45 million below revenues collected in FY2023.

Even so, the trend appears friendly.

* Sun-Times

Three consecutive Taylor Swift concerts last month helped to break an all-time hotel weekend occupancy record in Chicago.

Illinois Department of Commerce and Economic Opportunity Director Kristin Richards credited the Enjoy Illinois 300 NASCAR race, held last month in Madison near the Missouri border, with boosting tourism downstate. Rend Lake and Walkers Bluff in southern Illinois also saw an increase in tourism.

The Illinois Hotel and Lodging Association said record attendance at the 2022 Illinois State Fair, Lollapalooza and Suenos music festivals in Chicago and the John Deere Classic in the Quad Cities also helped boost hotel numbers. Having the Illinois Legislature back in full session for the first time since 2020 helped downtown Springfield — and corporate relocations, such as Rivian in Bloomington, also helped increase hotel traffic.

State and local tax revenue from visitor spending totaled in $4.2 billion in 2022, according to a Tourism Economics Report. The report also noted there were 270,600 workers in the state’s tourism and hospitality industry, an increase of 38,300 jobs from 2021.

* Tribune

The record hotel revenue likely reflects higher room rates, however, as occupancy remains below pre-pandemic levels in Chicago, the state’s largest hotel market, according to data from Choose Chicago, the city’s tourism arm. Illinois did not provide statewide hotel occupancy rates. […]

The state’s tourism industry was essentially cut in half during the depths of the pandemic, bottoming at 67 million visitors and $23 billion in spending in calendar year 2020, according to the data. In April 2022, the state launched the $30 million “Middle of Everything” TV campaign featuring Illinois-born actress and comedian Jane Lynch.

* Capitol News Illinois

Michael Jacobson, president of the Illinois Hotel and Lodging Association, said that while revenues have returned, staffing levels and occupancy rates overall have not yet reached pre-pandemic levels, although they were trending toward recovery.

       

8 Comments
  1. - Pot calling kettle - Tuesday, Jul 11, 23 @ 10:11 am:

    Wondering if any of these analyses include air bnb and the like. If those numbers are included, how much does it raise the number of visits? What is the impact on hotels/motels?


  2. - fs - Tuesday, Jul 11, 23 @ 10:37 am:

    == Wondering if any of these analyses include air bnb and the like. If those numbers are included, how much does it raise the number of visits? What is the impact on hotels/motels?==

    Air bnb’s and the like were around and probably just as popular in 2019, so I wouldn’t think it would change the comparative analysis much if at all. Some areas have pushed to restrict air bnb’s over the last few years, so it’s just as possible that the numbers would look worse.


  3. - Friendly Bob Adams - Tuesday, Jul 11, 23 @ 10:48 am:

    This is the more telling quite, I think: “The record hotel revenue likely reflects higher room rates, however, as occupancy remains below pre-pandemic levels in Chicago, the state’s largest hotel market”

    So…. more money on fewer occupied rooms?


  4. - Oswego Willy - Tuesday, Jul 11, 23 @ 11:03 am:

    “Fun With Numbers” is always a title that amuses me here. You never know until the end where the “fun” is found.

    All that said, it can be easily seen the numbers in their contexts to, say, inflation or pre pandemic, my own concern, speaking for myself, is where the trend is and where growth to pre pandemic gap can and does exist, and the realities of real monies measured to actual value not merely “value”

    How this state, the city itself, needs to see these snapshots, it’s not time to take victory laps but laps around the track to get better not just stay in constant motion.

    Is the frustration by “all” framed as either the idea of that victory lap framing, and too the doom and gloom snapshot of a measure in time that has not met past performance.

    Both can be valid and true. Both actually are valid and true, but only if those truths are used to push forward to a deeper finish line not ending any race and seeing victors or losers.

    Now is the time to push to get better, not accept this level in either view, good or bad.


  5. - Grandson of Man - Tuesday, Jul 11, 23 @ 11:49 am:

    Thankfully COVID is now a manageable situation, as the strains are milder and we have vaccines and medicines. This should enable further improvement in the hotel industry.

    But things are really looking up for Illinois and Chicago/Cook/collars—with the understanding that there are still massive problems.


  6. - New Day - Tuesday, Jul 11, 23 @ 11:50 am:

    July will be weighed down by the NASCAR bust in Chicago. Hotels way below expectations. No amount of creative numbers can fix that.


  7. - Oswego Willy - Tuesday, Jul 11, 23 @ 11:53 am:

    ===July===

    Today is July 11th

    What are the benchmarks you are citing that will fall well below.

    Thanks.


  8. - levivotedforjudy - Tuesday, Jul 11, 23 @ 3:10 pm:

    It doesn’t get enough mention but the same weekend the Swifties were at Soldier Field, there were 45,000 people attending an oncology conference. Which group do you think spent the most of hotels, ubers and restaurants?


Sorry, comments for this post are now closed.


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