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Rate the new SEIU Healthcare Illinois radio ad

Monday, Nov 27, 2023 - Posted by Rich Miller

* Press release…

SEIU Healthcare Illinois child care and home care members will ramp up a series of statewide actions with a three-city tour starting November 28 as 45,000 care workers continue to bargain with the Pritzker Administration for a new contract. At speakouts in Alton, Peoria and Carbondale, allies, families who need care, and workers will echo what workers are calling for at the bargaining table with the Pritzker Administration: living wages and a pathway to retirement for child and home care workers across Illinois.

The three-city tour is part of an escalating statewide “Good Care Job Sprint,” where care workers who provide care through state-run programs are raising their voices to highlight the need for a strong contract to address the mounting care worker crisis. Over the last two weeks, workers rallied in Springfield and Rockford to highlight how the care crisis impacts families all over the state. Earlier this month, care workers kicked off their campaign with a major march and rally in front of the Springfield State Capitol building. Workers have also made a major investment in radio ads throughout Illinois to encourage the Pritzker administration to invest in workers.

At the upcoming events, child care and home care workers and consumers will gather to tell their stories, raise demands and fight to “make care jobs, good jobs.” The assembled workers will focus attention on the families in each region who are struggling to access the essential child and home care services needed due to Illinois’ care workforce crisis.

* The spot


Script

It’s nine o’clock at night and people all over Illinois are doing their nightly rituals: Brushing teeth, reading a bedtime story, helping grandpa take his medicine, making sure everyone is cared for.

But for 45,000 child care and home care workers across our state, the clock never stops. Every day, they’re also making sure everyone else’s families get the care they need. Now it’s our turn to care for them too.

Under Governor Pritzker’s leadership, Illinois is on the way to being the best state in the country for families to receive the care they need at all stages of their lives. It’s time to secure wage increases and a pathway to retirement for 45,000 workers. It’s time to care for the people who care for us. Paid for by SEIU healthcare Illinois, SEIUHCILIN.org, which is responsible for the content of this advertising.

       

7 Comments
  1. - H-W - Monday, Nov 27, 23 @ 3:28 pm:

    I like it. It speaks well of Illinois, the Governor, healthcare in Illinois, etc. Rather than complaining about needing more, it suggests a need to give more to those who serve us. I like the “pathway to retirement” argument.

    I like it. Grade = A


  2. - ANON - Monday, Nov 27, 23 @ 3:34 pm:

    Are these the workers that get paid for taking care of their own family members?


  3. - Captain Obvious - Monday, Nov 27, 23 @ 3:44 pm:

    Good ad as far as it goes but does not address how these raises and pensions might be paid for. Where in the budget will the money be found? Surely if they can find millions for migrants they can conjure up the money for hardworking Illinois citizen servants. Are we not more obliged to those who care for our own than those who come here uninvited?


  4. - JoanP - Monday, Nov 27, 23 @ 4:38 pm:

    @Captain Obvious -

    It’s an ad, not a policy paper.


  5. - Demoralized - Monday, Nov 27, 23 @ 4:47 pm:

    ==Are we not more obliged to those who care for our own than those who come here uninvited?==

    How very Christian of you. I think you can do both at the same time. It’s not an either/or choice.


  6. - Demoralized - Monday, Nov 27, 23 @ 4:48 pm:

    ==Are these the workers that get paid for taking care of their own family members?==

    Some maybe. So what? Some of these people have to give up their jobs to take care of their family member full time. Wouldn’t you rather have a family member care for you rather than a stranger?


  7. - Give Us Barabbas - Monday, Nov 27, 23 @ 5:06 pm:

    Taking care of a family member full time is a job. One that drains a family income while keeping that family care giver from going out to find other work. They do the care work for less than what it costs for an outside health care worker but you can’t just force them to do it for free. I’m seeing this first hand, where a disabled member on Medicaid gets less assistance money than it costs to keep them in the home, and we’re not talking daily Pina Coladas by the pool side here. It’s very thrifty living but still it’s draining more in costs than is coming in.


Sorry, comments for this post are now closed.


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