SUBSCRIBE to Capitol Fax      Advertise Here      Mobile Version     Exclusive Subscriber Content     Updated Posts    Contact
To subscribe to Capitol Fax, click here.
*** UPDATED x2 *** Quinn campaign goes up with first TV ad of the season

Tuesday, Jul 29, 2014

* I’m told the governor’s campaign is launching his first TV ad today. I’m also told it’s a positive spot. Stay tuned.

*** UPDATE *** The one-minute spot is called “Comeback.” It references his veto of legislator paychecks, among other things. Rate it

…Adding… Script…

It’s in times of challenge,

when leaders are tested.

To do what’s right, no matter how hard.

Pat Quinn’s never backed down from a challenge…

even when it meant taking on the powerful.

As a young man Pat Quinn took on the giant utilities.

He stopped them from gouging families on their electric bills.

It’s who he is.

Pat Quinn sees problems, takes action, and gets the job done.

With an economy in meltdown, and a crisis of corruption,

Pat Quinn took over as governor…

and went to work.

He cut five billion dollars in spending. Created jobs.

And when legislators refused to fix the pension crisis,

Pat Quinn stopped their paychecks cold, and refused his own, until the job was done.

That’s the test of leadership.

Now, Illinois is making a comeback.

With so much more work to be done,

Pat Quinn’s the leader we need on our side.

Pat Quinn. Governor.

Because courage counts.

And character matters.

*** UPDATE *** Greg Hinz

The Rauner campaign had a response within an hour — or as the campaign put it, “Pat Quinn’s reality check.”

Among other things, it notes that Mr. Quinn once handled patronage duties for then-Gov. Dan Walker, that the state’s bond rating has plummeted during the Quinn years, and reminds viewers that the state’s economic recovery has indeed been tepid at best, lagging the rebound in almost every other state.

The Rauner rejoinder also underlines that the Quinn administration is being scrutinized for alleged patronage abuses and says spending for education has dropped while the income tax has increased.

- Posted by Rich Miller        

  1. - Anon - Tuesday, Jul 29, 14 @ 8:59 am:

    Interesting that the ad doesn’t indicate he’s a Democrat. And he cut $5B in spending? Who is he trying to sound like?

  2. - siriusly - Tuesday, Jul 29, 14 @ 9:00 am:

    I like it, good messages for him. I also like that he is building up Illinois.

    I have had enough with this negative “we are the worst” attitude, let’s stop tearing our home state down and start talking about the great things we have done and are doing. I’m not ignorant of our problems - but when all you do is say “Illinois is the worst” people start to believe it - and it’s just not true.

  3. - Anonymous - Tuesday, Jul 29, 14 @ 9:02 am:

    All fluff, no bite or zing…in other words, an ad nobody will pay attention to in July/early August

  4. - titan - Tuesday, Jul 29, 14 @ 9:08 am:

    +++ “And when legislators refused to fix the pension crisis,
    Pat Quinn stopped their paychecks cold, and refused his own, until the job was done.” +++

    The job is done? And he led the work?

  5. - Try-4-Truth - Tuesday, Jul 29, 14 @ 9:09 am:

    Some may miss the point of this ad. It is about contrasts. Remember, “Don’t compare me to the almighty, just to the alternative”? Courage counts, character matters. If this resonates (and we’ll see if it does), Quinn will go after Rauner’s courage and character. Solid B.

  6. - LCP45 - Tuesday, Jul 29, 14 @ 9:10 am:

    it is early, but I can’t quibble with the assertions stated…
    How would Rauner have handled the post Blago era?

  7. - Tequila Mockingbird - Tuesday, Jul 29, 14 @ 9:10 am:

    the non-leader wants us to believe he leads. yawn.

  8. - Just Observing - Tuesday, Jul 29, 14 @ 9:12 am:

    Slightly off topic, but last night I saw a ton of anti-Quinn ads on Hulu Plus. This is the first I’ve seen of political ads on Netflix/Hulu.

  9. - downstate hack - Tuesday, Jul 29, 14 @ 9:13 am:

    A-, I think a very good ad for him. Whether people believe it or not is a real question.

  10. - wordslinger - Tuesday, Jul 29, 14 @ 9:15 am:

    They got the right voice talent. He’s the Voice of God in all your favorite docs.

    There’s a spot there in the concept, because Quinn has made some tough decision in tough times, and he’s not afraid to scrap.

    But this is unfocused. It’s all over the place. The visuals are just a random collage.

    What’s with the paychecks and “pension reform,” anyway? Is that for the Tribbies? They ain’t going to go for Quinn no matter what. Quinn should be running against that establishment clown show anyway.

    Pat, instead of telling the folks what a Goliath you’ve been, tell them what a David you are, and how you still have a few rocks in your sling to take down the big bad boys. That’s been your brand from day one.

    You’re most likeable when you’re an underdog, and dude, you’re an underdog now.

  11. - Gus - Tuesday, Jul 29, 14 @ 9:15 am:

    Moves so slowly. He looks old and frumpy. Can’t tell who he’s trying to reach.

    D at best.

  12. - Responsa - Tuesday, Jul 29, 14 @ 9:16 am:

    The ad actually made me sad. To see the young idealistic crusader that was once Pat Quinn compared against the bungling and ineffective elected official that is today’s Pat Quinn, reminds how far he has regressed and/or been compromised by politics. I’ll give it a C+ because it’s positive, but using the words “Pat Quinn” and “Leader” in the same 60 seconds is a hard sell to most Illinoisans. To me the end message to voters was “if you’re happy with how things are going and you want more of the same that you’ve been seeing over the past 4 years, re-elect Pat Quinn.” Is that really what they see as the winning strategy for their campaign?

  13. - Pete - Tuesday, Jul 29, 14 @ 9:38 am:

    Pat Quinn’s never backed down from a challenge…

    even when it meant taking on the powerful.

    Is it just me, or does anyone else have a vision of Madigan snickering when reading this line.

  14. - Cheryl44 - Tuesday, Jul 29, 14 @ 9:44 am:

    JO, what are you watching on Hulu+? I have yet to see any political ads there.

  15. - Cabildero - Tuesday, Jul 29, 14 @ 9:54 am:

    Courage. Character. Cuts. What is he? A Republican.

  16. - A guy... - Tuesday, Jul 29, 14 @ 9:58 am:

    It’s a pass. By far, his best yet. Even the people who like him, seriously doubt him. This one’s for them. A reminder of why they ever liked him. No conversions coming out of this one, but perhaps some mortar in the shaky bricks. Slinger’s right- it is all over the place, but it’s pointing out things many people who liked him, liked him for. Decent.

  17. - VanillaMan - Tuesday, Jul 29, 14 @ 10:01 am:

    He’s down 14!

  18. - Rahm'sMiddleFinger - Tuesday, Jul 29, 14 @ 10:01 am:

    This is not particularly good. It’s unfocused and the images aren’t really compelling. You should be able to do a lot more with a minute. Not impressed. C-

    It’s really telling that they are going up with a full minute positive ad to start. My guess is that they’ll be doing the positive track and the unions will be on the negative.

  19. - Oswego Willy - Tuesday, Jul 29, 14 @ 10:02 am:

    Solid “B”.

    Making the case of who Pat Quinn “is”.

    Production quality was very good from VO to images.

  20. - Norseman - Tuesday, Jul 29, 14 @ 10:05 am:

    “C” Typical political pablum. He’s been defined by Raunervich and news reports so this ad will not put a dent in that perception.

  21. - Tim Snopes - Tuesday, Jul 29, 14 @ 10:18 am:

    Rauner and the Kockhbrothers have been unscrupulously kicking Quinn, state employees and all Democrats in the groin for a year. Quinn. desperately needs to rebuild his positives. This is the beginning. B+

  22. - walker - Tuesday, Jul 29, 14 @ 10:24 am:

    Starts with positive piece, so that he can bury Rauner in negatives later on. That will be what determines switchable votes. Not this.

    Bravery and character against the odds is a good message. It could become his greatest vulnerability depending on the Feds.

    Good in refuting false cheap shots about spending. Production good. Impact of this ad alone, minimal. C+/B-

  23. - walker - Tuesday, Jul 29, 14 @ 10:33 am:

    “Comeback” only resonates if the public feels it in their economy generally.

    It is ever so slowly becoming felt by some, but isn’t strong enough now. I’m sticking with the economic indicators driving the outcome. If we stay at or above 17,000 on the Dow from now to E-Day, and unemployment and foreclosures don’t start climbing again, and no disasters seem on the horizon — Quinn’s in.

    Provided of course, the Feds don’t torpedo him first.

  24. - Bring Back Boone's - Tuesday, Jul 29, 14 @ 10:52 am:

    I actually think the ad is pretty good. I would give it a B+/ A-. It highlights his strengths- ie the paycheck fight and the “bc character counts” stuff.

    However- what stuck out in my mind was the scrolling works like “cut $5 B in spending” and simply “created jobs.” Nothing was cited and it wasn’t concrete. I’m not sure how much it goes noticed, but that part seemed “snake-oily” to me.

  25. - Meanderthal - Tuesday, Jul 29, 14 @ 11:24 am:

    Somebody would really have to have been living under a rock for the last 5 years to buy what that ad is selling.

  26. - Yellow Dog Democrat - Tuesday, Jul 29, 14 @ 11:57 am:

    The ad Vanillaman has been begging for.

    Production is great. I would tweak the script a bit and either say “five years ago, with the economy …. pat Quinn took over…” Or flip it with “Pat Quinn took over….” Less poetic, but avoids reminding folks how bad things are today.

    That said, I have not seen internal polling.

    But based on the Three P’s: Partisanship (very Democratic), Projected turnout (very low) and Polling (very poor among independents, women, and downstate), I really expected a more partisan ad.

    Rauner wants to make this a referendum on Quinn.

    Quinn appears to be making this race a choice between Pat Quinn the man and Bruce Rauner the billionaire.

    But Quinn is probably best served by making this a straight-up progressive Democrat v. Tea Party Republican race.

    Like I said, I have not seen the polling, just a gut feeling.

    Anyone who disagrees, I am all ears.

  27. - Barney - Tuesday, Jul 29, 14 @ 11:58 am:

    here’s the prob. better than 70% of the voters believe il moving in the wrong direction. he’s pushing an ad that says we are moving in the right direction. Spending a huge chunk to swim upstream doesn’t seem to make sense.

  28. - Enviros-Anon - Tuesday, Jul 29, 14 @ 11:58 am:

    This is the positive message voters want to hear. It is so much better than the mud slinging that turns voters off. I plan to vote for Quinn.

  29. - LincolnLounger - Tuesday, Jul 29, 14 @ 12:01 pm:

    Really, @Tim Snopes?!? The Koch Brothers? Spares us the Daily Kos and DNC Talking Points. Not a fan, but Rauner is hardly a Koch Brothers stooge.

  30. - Yellow Dog Democrat - Tuesday, Jul 29, 14 @ 12:20 pm:


    Rauner contributes to the Koch Brothers PAC. Stooge maybe is the wrong word. How about “birds of a feather”?


    Yep. Saw this coming. You throw personal mud, he throws personal mud. rinse and repeat.

    Accuse Rauner of being a Republican. Remind voters you not only cut spending by $5 billion and created jobs, you did it while Republicans refused to lift a finger to help…in fact, largely were sabotaging our state.

    Accuse Rauner of being the worst kind of Republican. Call yourself the best kind of Democrat. That is a fight you can win.

  31. - phocion - Tuesday, Jul 29, 14 @ 12:22 pm:

    As an ad, a solid “B.” He’s positioning to the center, which is interesting. Must think his base is with him and has to reach out to the middle who have abandoned him for Rauner. I like his “You know me” ad from the 2010 primary better. But this one is a good positive ad that he needs to overcome his negatives.

  32. - JC - Tuesday, Jul 29, 14 @ 12:25 pm:

    I wish this ad mentioned something about how Illinois’ unemployment rate is at the lowest point in 6 years and how the bill backlog has been cut

  33. - Yellow Dog Democrat - Tuesday, Jul 29, 14 @ 12:58 pm:

    @JC -


    Just always be careful to say, “while we still have a long way to go.”

    Schrimpf could have had a little fun by accusing Quinn of taking a victory lap while there are nearly half a million unemployed in Illinois.

  34. - Gooner - Tuesday, Jul 29, 14 @ 2:05 pm:

    As long as you are prepared to ignore reality, it is a pretty good ad.

    Overall the message was good. Production was solid.

    I give it a B+. Best we’ve seen so far from Quinn by a long shot.

    That being said, I do agree with Responsa. Those old photos of Quinn were sort of depressing, when you factor in reality.

    He may well have been a hack when working for Walker, but in the early days of CUB, he seemed to show some drive and possibly even some competence.

    That’s in contrast to the depressing scene of any Quinn event now, where he walks in sort of hunched over and the crowd listens to him like they would a street preacher, almost hoping he will say something more strange than usual. What weird digression will that old man follow this time?

  35. - anonymous - Tuesday, Jul 29, 14 @ 2:37 pm:

    It’s nice but low-key…like they’re just biding their time until they run ads about Rauner killing grannies and being a tax dodger.

  36. - Just Observing - Tuesday, Jul 29, 14 @ 2:38 pm:

    === JO, what are you watching on Hulu+? I have yet to see any political ads there. ===

    I think it was Dirty Sexy Money. My wife was watching, I was just in the room. I swear!

  37. - election - Tuesday, Jul 29, 14 @ 10:09 pm:

    2little 2late

  38. - Just Me - Tuesday, Jul 29, 14 @ 10:31 pm:

    Vetoing legislator salaries served its purpose: it made the populist Governor look popular. That was the only reason.

Sorry, comments for this post are now closed.

* Happy Thanksgiving!
* *** UPDATED x1 *** Five unanswered questions
* *** UPDATED x1 *** Question of the day
* Caption contest!
* Crossing the line
* Moody's warns Illinois
* The Credit Union Difference
* *** UPDATED x1 - Franks responds *** Uh-oh
* Then and now
* SUBSCRIBERS ONLY - Today's edition of Capitol Fax (use all CAPS in password)
* Yesterday's blog posts

Visit our advertisers...







Search This Blog...

Search the 98th General Assembly By Bill Number
(example: HB0001)

Search the 98th General Assembly By Keyword

* Talk Android Apps of the Week: November 28, 2015
* Sony Xperia Z5 Premium is now for sale on Bell Canada
* Li-Fi Probably Won’t Be The New Wi-Fi For Most People
* Mid-range Lenovo K32c36 gets the go ahead from TENAA
* iPhone mini, Galaxy Marshmallow updates comments & more – Pocketnow Daily Recap
* Samsung’s new Exynos 8890 SoC tops all benchmark results on AnTuTu
* Fossil Q Founder smartwatch listed as ‘coming soon’ on the Google Store

* Detroit Tigers make AL Central's first big splash with Jordan Zimme...
* South Side Sox' SB Nation MLB Awards voting results
* Starting Pitcher Rankings: Chris Sale and Jose Quintana maintain st...
* Scouting profile: Adam Engel
* Alex Avila will try to shed limitations with White Sox
* White Sox program provides kids real chance
* Johnson solid candidate for White Sox rotation


Main Menu
Pundit rankings
Subscriber Content
Blagojevich Trial
Updated Posts

November 2015
October 2015
September 2015
August 2015
July 2015
June 2015
May 2015
April 2015
March 2015
February 2015
January 2015
December 2014
November 2014
October 2014
September 2014
August 2014
July 2014
June 2014
May 2014
April 2014
March 2014
February 2014
January 2014
December 2013
November 2013
October 2013
September 2013
August 2013
July 2013
June 2013
May 2013
April 2013
March 2013
February 2013
January 2013
December 2012
November 2012
October 2012
September 2012
August 2012
July 2012
June 2012
May 2012
April 2012
March 2012
February 2012
January 2012
December 2011
November 2011
October 2011
September 2011
August 2011
July 2011
June 2011
May 2011
April 2011
March 2011
February 2011
January 2011
December 2010
November 2010
October 2010
September 2010
August 2010
July 2010
June 2010
May 2010
April 2010
March 2010
February 2010
January 2010
December 2009
November 2009
October 2009
September 2009
August 2009
July 2009
June 2009
May 2009
April 2009
March 2009
February 2009
January 2009
December 2008
November 2008
October 2008
September 2008
August 2008
July 2008
June 2008
May 2008
April 2008
March 2008
February 2008
January 2008
December 2007
November 2007
October 2007
September 2007
August 2007
July 2007
June 2007
May 2007
April 2007
March 2007
February 2007
January 2007
December 2006
November 2006
October 2006
September 2006
August 2006
July 2006
June 2006
May 2006
April 2006
March 2006
February 2006
January 2006
December 2005
April 2005
March 2005
February 2005
January 2005
December 2004
November 2004
October 2004

Blog*Spot Archives
November 2005
October 2005
September 2005
August 2005
July 2005
June 2005
May 2005


RSS Feed 2.0
Comments RSS 2.0


* Task force looks to shrink Illinois government .....
* Kasich opposes Syrian refugees in US - TV Newsroom..
* Task Force Looks to Shrink Illinois Government .....
* House Republicans Seek Increased Vetting Of Syr.....

* Report: SAFB considered for new spy agency office since 2005
* Chicago announces expansion of police body-camera program
* No notable delays for holiday travelers at Chicago airports
* Closer Look: Task force looks to shrink Illinois government
* EXCHANGE: Joliet educators work with Hispanic families
* EXCHANGE: Chaplains offer support to terminally ill
* Grant supports Alzheimer's research by Peoria professor
* Rockford-based waste services company sold to Texas firm
* 3 teens killed in northern Illinois crash
* Springfield micro-lending fund gives $120K in 1st 2 months

* 'Pot doctors' pushing boundaries in Illinois, other states
* Burger King manager: Police erased video of Chicago shooting
* Local free community college plans may be template for U.S.
* Rauner faces challenges in move to block refugees
* Vendor Payment Program suspended due to budget impasse
* Rauner pardons man found innocent of 1999 attack
* Springfield jobless rate falls again, to 5.1 percent
* Springfield police chief sees problems with body cam law
* Lawsuit challenges Illinois ban on marijuana campaign money
* Number of Illinois inmates released on parole climbing

* Tribune newspapers likely to be sold off, Murdoch says
* How a big deal is changing Chicago's hotel market
* Crain's names Danielle Narcisse copy chief
* What's new at Roti? Its name and a national ambition
* State's job woes start on the factory floor

* Niklas Hjalmarsson skates swiftly and carries a big stick
* Bears may offer suite life at ground level
* Officials see uptick in historic renovations in Springfield
* Task force looks to shrink Illinois government
* WATCH: Patrick Kane’s goal breaks NHL record
* Patrick Kane sets American record with 19-game point streak
* Kings rally from 2-0 third-period deficit to stun Hawks in OT
* Blackhawks preternatural confidence rubs off on new players
* Joel Quenneville wants Jonathan Toews to keep his gloves on
* Activists circle City Hall with black casket to honor Laquan, Tyshawn

* 6 sickened by carbon monoxide gas in Logan Square
* $2M bail set for man charged with robbery, murder in cousin's death
* Man killed, girlfriend wounded in Back of the Yards shooting
* Tollway motorist dead after driving into retention pond
* 3 dead, 5 wounded in Chicago shootings
* Man stabbed to death in West Pullman
* Laquan McDonald protests Saturday draw only dozens
* Teen missing nearly month from South Side returns home
* 5 hurt, including seriously injured child, in South Side crash
* Illinois schools' strengths, weaknesses exposed in statewide survey

* Bernard Schoenburg: Book on Blagojevich impeachment lets reader 'be right there'
* Andy Shaw: It's time to crack down on no-bid contracts
* 'Pot doctors' pushing boundaries in Illinois, other states
* Burger King manager: Police erased video of Chicago shooting
* Kristina Rasmussen: Relying on one another, not the government
* Charles Krauthammer: The Syrian immigration cul-de-sac
* Rob Elliott: EPA ethanol ruling affects more than energy policy
* Local free community college plans may be template for U.S.
* Rauner faces challenges in move to block refugees
* Vendor Payment Program suspended due to budget impasse

* Nov. 30 Bob Asmussen Chat
* Nov. 29 Asmussen Top 25
* Pet Talk: Unpleasant surprises
* Sundiata Cha-Jua/Real Talk: Are WSUs the new backlash against black resistance?
* Ted Kooser: An American Life in Poetry, Nov. 29, 2015
* Donna Reed/Voices: In life, sometimes we just need a reboot
* Getting Personal: Amanda Bossard
* Reluctant Townie: The legend of the Thanksgiving Troll
* Leonard Pitts Jr.: Trump giving people want they want
* Letter from Birdland: Cold weather is changing the landscape

* Weather, flights aid post-Thanksgiving travel efforts
* Storm lingering in southern Plains; more flooding possible
* Georgia's Richt stepping down following 'mutual' decision
* AP Sources: Rutgers fires coach Flood and AD Hermann
* Packers look for fundamental fixes on offense ahead of Lions

* House lawmakers overcome hurdle on key tra...
* Rodney Davis talks funding with Bloomingto...
* The agency that fought Illiana gets a new ...
* Rep. Dold takes educational cruise down Ch...
* Lawmakers decry high turnover rate of VA h...
* CBD Oil, and politics
* Simon considering state Senate bid
* Killer Congressman Tom MacArthur trying to...
* Shutdown? State may not notice
* Rep. Bob Dold

* Durbin Backs Duckworth - Alton Daily News...

* Opinion: Sen. Kirk must stand with crimina......

* Jail killer cops. Not Poets. #FreeMalcolmLondon
* Random thoughts.
* Free Malcolm London.
* Sunday posts, pics and tweets.
* Chinese Take Out
* "Mexican Food, Opening Soon"
* Tony at the Red Line Tap.
* The cover-up of the killing of Laquan McDonald.
* Keeping retirement weird. Justice is the public face of love.
* RLC Roundup: Drivers Aim Lawsuit At Tinley Park Red Light Cameras

* Emergency Management Officials, National Weather Service Encourage Winter Preparedness - November is Winter Weather Preparedness Month in Illinois
* Keep Your Family Safe This Winter - November through February are leading months for carbon monoxide related incidents
* Governor Takes Bill Action
* Illinois Department of Labor Director Hugo Chaviano Awards Governor’s Award for Contributions in Health and Safety to the Illinois Refining Division of Marathon Petroleum Company LP
* State Regulator Elected Treasurer of Interstate Medical Licensure Compact

Hosted by MCS SUBSCRIBE to Capitol Fax Advertise Here Mobile Version Contact Rich Miller