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Rate Pat Quinn’s new TV ad

Wednesday, Aug 20, 2014

* Outsourcing and the Cayman Islands

* More on the outsourcing company his firm created that’s referenced in the ad

The Quinn-Vallas campaign provided information showing that Rauner’s former investment firm, GTCR Golden Rauner, formed a company called H-Cube in 2005, and it acquired a majority stake in Zenta in 2005. An announcement on PR Newswire said H-Cube was formed through a partnership between Henry Hortenstine and GTCR Golden Rauner “to create a world-class business process outsourcing company.”

H-Cube later acquired Global Realty Outsourcing Inc. and Blackheath Financial Inc, all of which specialized in things including business process outsourcing. H-Cube integrated the operations of the companies in 2007 and changed its name to Zenta.

We’ll have more on this later today.

- Posted by Rich Miller        


62 Comments
  1. - phocion - Wednesday, Aug 20, 14 @ 9:35 am:

    I saw this ad on tv this morning. It strikes me as a bit xenophobic, for starters. Of course, that might resonate with some, but I was taken aback that Quinn would use Asian faces on his attack ad. Could backfire. Also not really sure what private sector outsourcing has to do with being Governor of Illinois. It’s not like we can outsource state jobs to Asia. Call it my objection based on relevance. Maybe I’m getting tired of Quinn’s attacks on business both in his policies and in his campaign, or maybe I thought this ad was just plain silly, but I give it a D.


  2. - Chi - Wednesday, Aug 20, 14 @ 9:36 am:

    This is the path for Quinn. It’s not that Rauner’s rich, it’s how he got rich. This tells the story. Good first step, must be kept up.


  3. - Oswego Willy - Wednesday, Aug 20, 14 @ 9:36 am:

    “B-”

    This is why.

    Introducing this new “wrinkle” in the outsourcing narrative that “not only did Rauner outsource job, he created a company to do it for others…” Quinn’s Crew needs to be sure the outsourcing label has stuck enough to then move off the outsourcing and branch it out to this next progression…

    … and I don’t know if that Crew can make this jump without fleshing out the defining of Rauner…in these 30 seconds.

    Well above Gentleman’s “C”, but a very high ceiling to get to “A”, given where I see this narrative is, and progressing.

    Great start(?)


  4. - A guy - Wednesday, Aug 20, 14 @ 9:37 am:

    been outta town on biz. Connections iffy at best.

    To the post: Pass on the pass/fail. It’s Quinn’s best effort to date by a long shot. It’s still a little complicated to some people, but this one oversimplifies it to a message that’s understandable if not completely straightforward. That’s life in the big leagues. This one looks like it’s from a different/better shop or at least a new producer.


  5. - Cassiopeia - Wednesday, Aug 20, 14 @ 9:39 am:

    I have the opposite reaction that the add intends—-I’m beginning to think that Rauner will make a good fiscal manager for Illinois “because” of his clever business skills.

    He can’t do any worse than our current Governor Goofy.


  6. - Chi - Wednesday, Aug 20, 14 @ 9:42 am:

    “not really sure what private sector outsourcing has to do with being Governor of Illinois”

    If you’re in the business of outsourcing Illinois jobs, it’s impossible/incoherent to credibly claim, without a major mea culpa, that your big goal is bringing jobs to Illinois.


  7. - OneMan - Wednesday, Aug 20, 14 @ 9:43 am:

    B
    Not bad, outsourcing manufacturing jobs is a better ’story’ than outsourcing business processes IMHO.

    Expect Rauner to counter with the pension funds do it to muddy the waters.


  8. - Oswego Willy - Wednesday, Aug 20, 14 @ 9:43 am:

    ===Rauner will make a good fiscal manager for Illinois “because” of his clever business skills.===

    I wouldn’t use that as the response to the Ad, but that’s just me.

    “It was clever that Bruce Rauner founded a company to send jobs overseas, that’s the mark of a good manager.”

    Yikes.


  9. - Empty Suit - Wednesday, Aug 20, 14 @ 9:45 am:

    It’s not bad but if he cannot connect the dots to show that jobs and what jobs from Illinois left the state it falls flat. On the other hand if Rauner ran a similar add and named specific jobs/companies that left the state it’s a bigger hit on Quinn.
    Let the games continue.


  10. - ash - Wednesday, Aug 20, 14 @ 9:45 am:

    Might sway some, but Quinn, and not Rauner, made it his mission to gut public sector and teacher pensions. I, for one, could care less about outsourcing and Cayman accounts.


  11. - Tom - Wednesday, Aug 20, 14 @ 9:45 am:

    best tag line of the year. Probably enough to sink Rauner. He wins, we lose.


  12. - Sunshine - Wednesday, Aug 20, 14 @ 9:51 am:

    Still not seeing what Quinn has done for Illinois? I’ll give it a C.

    Bruce Rauner, doing an effective job of making money by staying within the law, by giving Illinois companies the opportunity to survive Illinois’ repressive tax burdens, and by joining most major Illinois corporations in increasing their profits.

    Bruce Rauner didn’t start it, he simply used the laws enacted by our government to help achieve profits for Illinois companies.

    Bruce Rauner, he will “shake up Springfield.”


  13. - OneMan - Wednesday, Aug 20, 14 @ 9:52 am:

    Well if it this Zenta
    http://newsroom.accenture.com/news/accenture-completes-acquisition-of-zenta.htm

    It appears to be a mortgage processor if so I think that has less of an impact on the outrage meter…


  14. - Responsa - Wednesday, Aug 20, 14 @ 9:52 am:

    “If he wins–we lose”
    The people who already don’t like rich people will certainly be reinforced by this Quinn ad. But the hypothesis that closes the ad has no prior grounding or support within the ad– so shows no obvious relationship or correlation between Rauner’s candidacy and his private business dealings. The statement just hangs there limp and disassociated from the whole ad. I rate it C- as a vote mover ad for Quinn.


  15. - Oswego Willy - Wednesday, Aug 20, 14 @ 9:52 am:

    ===He wins, we lose.===

    Agree, - Tom -, this aspect of the Ad is outstanding, insofar as laying out what Quinn wants the people watching to think about Rauner, and what it means, to Quinn’s Crew, if Rauner wins.

    Do not back off that close in the negative Ads.

    That could seriously resonate; with the Unions, including Union teachers. The line, for me, kept it from “Meh, Gentleman’s ‘C’…” status.


  16. - Snucka - Wednesday, Aug 20, 14 @ 9:52 am:

    Much better than what we’ve seen so far. Quickly and simply lays out the argument.


  17. - OneMan - Wednesday, Aug 20, 14 @ 9:55 am:

    Looks like the added jobs in the US as well…

    http://www.bizjournals.com/charlotte/stories/2009/08/17/story6.html

    http://www.bizjournals.com/charlotte/stories/2009/10/26/story1.html


  18. - Soccermom - Wednesday, Aug 20, 14 @ 9:55 am:

    I like the tag line, but the music is distracting.


  19. - OneMan - Wednesday, Aug 20, 14 @ 9:56 am:

    Also outsourcing does not always mean offshoring…


  20. - Oswego Willy - Wednesday, Aug 20, 14 @ 9:56 am:

    ===Bruce Rauner, doing an effective job of making money by staying within the law, by giving Illinois companies the opportunity to survive Illinois’ repressive tax burdens, and by joining most major Illinois corporations in increasing their profits.===

    “Illinois stinks for business, you should leave.”…?

    ===Bruce Rauner didn’t start it, he simply used the laws enacted by our government to help achieve profits for Illinois companies.===

    “Profits over people.”…?

    ===Bruce Rauner, he will “shake up Springfield.”===

    A “drive by” slogan isn’t really helping you other two paragraphs either.


  21. - VanillaMan - Wednesday, Aug 20, 14 @ 9:56 am:

    They made a terrible mistake.
    The voice changes pitch and modulation halfway through. This changes the presentation as one that is presented completely as one thought - into a presentation that had something edited out of it, and redone.

    This damages the credibility of the entire ad.

    C


  22. - Snucka - Wednesday, Aug 20, 14 @ 9:57 am:

    This type of ad is not necessarily geared towards convincing Rauner supporters to switch their choice. It is more about those Democrats who are showing up in the “undecided” or “leaning” column of late summer polls. Those are the folks that Quinn needs to get to the polls.


  23. - Grandson of Man - Wednesday, Aug 20, 14 @ 9:58 am:

    I rate the ad a “B” and think it’s a pretty good ad. It talks about not only outsouring jobs and making millions, but starting a company to help others outsource jobs.

    “He can’t do any worse than our current Governor Goofy.”

    “Governor Goofy” tried to help put Illinois back on a path of fiscal stability. Three pension reforms were passed. One of them may be found illegal, but the Tier 2 plan is expected to save taxpayers over $100 billion in 30 years.

    Thanks to the income tax increase, the state had enough money to enable a substantial reduction of the overdue bill backlog.

    Columnists like Mark Brown and perhaps Eric Zorn don’t knock Rauner so much because he’s wealthy, but because his budget plans are “magic fairy dust,” as some put it.


  24. - Apocalypse Now - Wednesday, Aug 20, 14 @ 9:59 am:

    And the Rauner “Crew” wait breathlessly for the next posting by Oswego Willy to determine their strategy and next move!! Not.


  25. - Angry Republican - Wednesday, Aug 20, 14 @ 9:59 am:

    Outsource Quinn.


  26. - wordslinger - Wednesday, Aug 20, 14 @ 9:59 am:

    I would have kept it to just outsourcing. That’s red-meat among blue collar males, a group that Quinn has a lot of problems with.

    If you don’t think so, hold down a bar stool at any shot-and-beer joint in the state and bring up the subject.

    Having said that, the visuals are horrible, bordering on xenophobic.

    What are we supposed to make of the Chinese women doing the piece work, or the Indian dudes just sitting around (what is that supposed to show? They’re not doing anything). Because of the terrible production values, I can’t even make out what’s going on in the middle panel, but I’m guessing it’s a non-white-person doing something?

    Are they supposed to be bad guys?

    Way not cool. Keep it on Rauner. The focus should be on the rich white guys who got fat in this country then shipped jobs overseas, not those of a different color just trying to get by in the world.

    The Caymans is a separate spot. Shouldn’t even be in this one.

    Outsourcing is a good issue for Quinn but this spot is terrible in execution — F.


  27. - Demoralized - Wednesday, Aug 20, 14 @ 10:00 am:

    ==Bruce Rauner, he will “shake up Springfield.”==

    As soon as you figure out what this means let us know.

    To the post . . . I’d give it a B. It’s a smart attack. Nobody likes outsourcing. It hits a nerve. Completely fair line of attack.


  28. - Formerly Known As... - Wednesday, Aug 20, 14 @ 10:02 am:

    B for production.

    D for content.


  29. - Joe - Wednesday, Aug 20, 14 @ 10:02 am:

    D Seems xenophobic to me. We live in a global economy these days. That’s reality. You want to compete in a global economy? Find a skill set that can’t be so easily replicated.


  30. - Sunshine - Wednesday, Aug 20, 14 @ 10:03 am:

    Actually, Illinois does stink for business and many are leaving. A big part of Quinn’s problem.

    Then there is that capitalist attitude of making money. Sure don’t want that to continue.


  31. - OneMan - Wednesday, Aug 20, 14 @ 10:03 am:

    If you go to the press release

    http://www.prnewswire.com/news-releases/three-outsourcing-companies-unify-under-a-single-brand-to-create-a-major-new-player-58033232.html

    You find this

    The company currently employs more than 5,000 staff in New York; Los Angeles; London; Mumbai and Chennai, India; Philadelphia, PA and Charlotte


  32. - JS Mill - Wednesday, Aug 20, 14 @ 10:04 am:

    C+, they need to get over the personal tax issue, I just don’t care. If I could legally shed some of my tax burden I would, right or wrong. Move on and find something of substance- focus on what his stated objectives would do to our economy. There is some easy math there.

    @Sunshine=Illinois’ repressive tax burdens= that is a great t party line but the math does not support the assertion. At worst Illinois is a middle of the road taxation state, even with the abysmal dependence of local governments on property tax.

    At the end of the day Quinn is still failing us and not showing me anything on the stump.


  33. - William j Kelly - Wednesday, Aug 20, 14 @ 10:08 am:

    This comercial is devastating! it is embarrassing that rauner was able to buy the nomination but it not too late for the Illinois Republican Party to do the right thing and replace rauner on the ticket now!


  34. - Arthur Andersen - Wednesday, Aug 20, 14 @ 10:09 am:

    Not impressed. Note the cute mispelling of “Golder” twice in their release for starters. The jump from outsourcing to the Caymans was abrupt and disrupted the flow of the ad. If true that the firm ended up going to Accenture, nice shot at a big Illinois employer PQ. Fail.


  35. - Chi - Wednesday, Aug 20, 14 @ 10:11 am:

    “You want to compete in a global economy? Find a skill set that can’t be so easily replicated.”

    Great tagline for Bruce there. Good politics.


  36. - Oswego Willy - Wednesday, Aug 20, 14 @ 10:12 am:

    - Apocalypse Now -,

    They can care less about me. No one is asking for my opinion, especially Rauner’s Crew. I guess I missed your Ad rating?

    ===It is more about those Democrats who are showing up in the “undecided” or “leaning” column of late summer polls.===

    Yeah, it’s red meat for for Dems not “sold” on Rauner or Quinn.


  37. - Hit or Miss - Wednesday, Aug 20, 14 @ 10:13 am:

    Good ad for Quinn. It is short, to the point, and has a memorable tag line. The only problem is that the issue is one that will win the election for him but the issue will make Quinn a few points.


  38. - Anyone Remember - Wednesday, Aug 20, 14 @ 10:18 am:

    Not bad, but personally prefer the ad with “God Save the Queen” playing in the background.


  39. - OneMan - Wednesday, Aug 20, 14 @ 10:24 am:

    Also isn’t outsourcing what Quinn did with the lottery as well?


  40. - Demoralized - Wednesday, Aug 20, 14 @ 10:24 am:

    ==do the right thing and replace rauner on the ticket now!==

    Move on already. Sheesh.


  41. - Big Time - Wednesday, Aug 20, 14 @ 10:25 am:

    Ad is the definition of meh.


  42. - OneMan - Wednesday, Aug 20, 14 @ 10:27 am:

    Come on Demoralized don’t take away his fun….


  43. - Yellow Dog Democrat - Wednesday, Aug 20, 14 @ 10:29 am:

    === It’s not like we can outsource state jobs to Asia ===

    Yeah, they said that about the private sector too.

    In the 90’s, too many Americans scoffed at the idea of Mexicans building autos and electronic equipment if NAFTA passed.

    The middle class in India is roughly the same size as the entire US workforce, and they will happily handle all of your call center, tech support, clerical and administrative needs.

    The point Quinn is trying to make is this: Bruce Rauner says he loves Illinois and will fight for Illinois jobs, but he has made his fortune destroying the American middle class just so he can live like modern day royalty on his Montana estate.

    At least, I hope that is their point.


  44. - John A Logan - Wednesday, Aug 20, 14 @ 10:31 am:

    Best ad Quinn has put up yet. Tag line is a winning message that needs to be burned in but could stick. I was a little surprised by the Asian Factory visuals. Thought a Map visual with jobs flying to China etc would work better.


  45. - Oswego Willy - Wednesday, Aug 20, 14 @ 10:34 am:

    ===At least, I hope that is their point.===

    And that is why, - YDD -, I commented as I did;

    Has the progression to this next step been strong enough to make the point(?) that the Quinn Crew wants to make?

    I can’t answer that right now, and your confusion might make me lean “no” now…


  46. - MrJM - Wednesday, Aug 20, 14 @ 10:35 am:

    “He Wins, We Lose” could be a successful theme if they stick with it.

    The music in this ad is terrible.

    – MrJM


  47. - Peoria guy - Wednesday, Aug 20, 14 @ 10:37 am:

    Unfortunately, it has come down to this for the Rauner supporters here: “He can’t be as bad as Quinn”. Sad.


  48. - OneMan - Wednesday, Aug 20, 14 @ 10:48 am:

    Unfortunately, it has come down to this for the Rauner supporters here: “He can’t be as bad as Quinn”. Sad.

    Perhaps it is just me, but I have to say I have missed the great chorus from the Quinn supporters about the great job he has governor…

    Heck Quinn doesn’t even have a Bill as it were…


  49. - William j Kelly - Wednesday, Aug 20, 14 @ 10:51 am:

    Move on? Sheesh? Really?! I guess we will just have to agree to disagree on whether or not the REPUBLICAN NOMINEE FOR ILLINOIS GOVERNOR SHOULD BE AN ANTI-AMERICAN WORKER TAX DODGING RAHM MONEYBUDDY, ok?


  50. - Belle - Wednesday, Aug 20, 14 @ 11:00 am:

    Chi mentioned it first—tells us a story. If they keep doing commercials that link all of the parts together, it could get people to the polls.
    This is an election that pits the iffy against the iffy which makes it difficult to motivate voters. That is how all of the Rauner stuff needs to be laid out for voters. Rauner told us himself that the simple voters of IL cannot understand what he does so lay it out there for people…throw that in too since we love being told that we’re ignorant.


  51. - OLK 73 - Wednesday, Aug 20, 14 @ 11:04 am:

    Bruce Rauner is super rich! Wow, what a revelation. Unless they are drinking the Quinn/Mattigan kool-aid this is not news. Independents have had it with that status quo so goodbye Quinn come November.


  52. - Demoralized - Wednesday, Aug 20, 14 @ 11:06 am:

    @William:

    I have no idea why I’m engaging in this discussion other than for my own amusement, which I suppose is reason enough.

    He’s the nominee. If you don’t like it don’t vote for him. It’s really that simple.


  53. - dupage dan - Wednesday, Aug 20, 14 @ 11:11 am:

    Mr Kelly, you’re gonna need to work on a few things. First, learn to compress your message, it won’t all fit on the bumper sticker. Second - “screaming” on this blog will get you nowhere, unless you want to be ridiculed. Inside voice please. Finally, there are few folks in the GOP who give a hoot what you, a person who is highly unlikely to vote GOP, think about their candidate.


  54. - SAP - Wednesday, Aug 20, 14 @ 11:17 am:

    That should be GTCR Bleeping Golden Rauner.


  55. - Skeptic - Wednesday, Aug 20, 14 @ 12:01 pm:

    “Independents have had it with that status quo so goodbye Quinn come November.” Thank you for sweeping me into that generality. Yes, some independents are fed up with the status quo, but some independents (including some of those fed up with the status quo) don’t see an issue-dodging, flip-flopping empty suit as a credible alternative.


  56. - Roadiepig - Wednesday, Aug 20, 14 @ 1:42 pm:

    Demoralized- I am just like you. I have no favorite in this race. I think both are the epitome of what makes bad politicians. I would change the line at the end of this new Quinn commercial to “Either one wins, we lose”. Of course a few will benefit from whoever wins- plutocrats with Rauner and patronage hacks with Quinn. But I will say one thing I am almost 100% positive about- the vast majority of the citizens of this state will be paying more in taxes. Just depends on which one wins if you will be in the small group that comes out ahead because of who the winner targets the most for the extra revenue the state needs to pay the bills…


  57. - New Man - Wednesday, Aug 20, 14 @ 3:28 pm:

    - Skeptic - Wednesday, Aug 20, 14 @ 12:01 pm:

    “Independents have had it with that status quo so goodbye Quinn come November.” Thank you for sweeping me into that generality. Yes, some independents are fed up with the status quo, but some independents (including some of those fed up with the status quo) don’t see an issue-dodging, flip-flopping empty suit as a credible alternative.”
    ++1


  58. - DuPage Bard - Wednesday, Aug 20, 14 @ 6:55 pm:

    Guess I’m not sure how this ad plays out overall. It could move “lunch pail” crowd.


  59. - Yellow Dog Democrat - Wednesday, Aug 20, 14 @ 7:57 pm:

    @OneMan:

    Pat Quinn has someone better than Bill: Me.

    Honest fans don’t cheer when their team throws interceptions, fumbles the ball, or calls a boneheaded play.

    I think I have been pretty straight about Quinn.

    But I have also defended his record.

    The veto threat is hyperbolic, but can anyone honestly imagine Bruce Rauner lobbying his own party to support marriage equality, let alone succeeding?

    I cannot.


  60. - Percival - Wednesday, Aug 20, 14 @ 10:25 pm:

    I guess I’m contrarian on this because I think the ad may not be a work of art from a design standpoint, but it is effective. It paints Rauner as “rich” and “bad” with enough detail to look credible. Voters often don’t need more. Some don’t even want more.


  61. - Anonymous - Thursday, Aug 21, 14 @ 12:43 am:

    outsourceing,caymen cash,(steering jobs and capital out of the country)he wins we lose (good punch line)


  62. - Skeptical - Thursday, Aug 21, 14 @ 7:35 am:

    It is simple. It is true. As I said in a previous post, BR = Gordon Gecko. Nuff said.


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        * Pension Ruling Imminent
        * Hoosiers divided over Obama’s executive action on immigration
        * Illinois Symphony Orchestra Joins The Circus For Holiday Pops
        * School Funding Testimony Taken At Capitol
        * Incoming U of I President Speaks To Springfield Audience
        * To Restore Executive Mansion, Rauner Plans Private Funds


        * Attorney general warns of immigration scams
        * Deckle McLean: Plagiarism comes with a price
        * Charles Krauthammer: The climate pact swindle
        * Quote of the Day: Nov. 22, 2014
        * State pension changes ruled unconstitutional; appeal to Illinois Supreme Court next
        * State to refund $60 million in retiree health care money
        * Mark Lawlor: Input sought from area residents on Grain Belt Express project
        * Esther Cepeda: Pass the ketchup
        * E.J. Dionne: A mission for Jeb Bush
        * Quote of the Day: Friday, Nov. 21, 2014


        * Preseason Top 5: No. 2 Champaign Central
        * Springfield firefighter arrested for wielding gun
        * Two people killed in East St. Louis crash
        * Class 2A Football Playoffs: Tuscola vs Maroa-Forsyth
        * Man killed in Scott County collision with semitrailer
        * Mascoutah man dies after being shot during hunting trip
        * Illinois' Rauner tackles full transition agenda
        * 1A FOOTBALL SEMIS: Carrollton headed to state title game after beating Camp Point Central
        * Illinois spurred on by potential bowl eligibility
        * Tate: Football attendance an issue


        * Geneva routs Oak Lawn
        * DuPage County Board candidates seek to fill McBride's term
        * Blue Goose still a gem
        * Larkin gets the message, tops Richmond-Burton
        * Bulls suffer through another forgettable visit to Portland

        * Patrick Cannon defense strategy rare but n...
        * Feds fine Jesse Jackson Jr.'s campaign com...
        * Ex-Congressman Jesse Jackson Jr. faces sen...
        * Representative Jan Schakowsky Sends Letter...
        * Rep. candidate pushes to uphold marriage b...
        * Reps. Schakowsky and Waxman Introduce Bill...
        * Statement by Representative Jan Schakowsky...
        * U.S. House Passes Resolution Condemning An...
        * FAA Rejects Call For New O'Hare Noise Stud...
        * Representatives Quigley, Duckworth, Schako...

        * Guest lineups for the Sunday news shows...
        * Conflict mineral law update and the war in......
        * Conflict mineral law update and the war in......
        * Conflict mineral law update and the war in......
        * Guest lineups for the Sunday news shows...

        * Algonquin police chief up for U.S. Marshal......
        * Durbin and Kirk make recomendation for U.S......

        * State Rep. Andre Thapedi HR1348 Press ReleaseClir
        * State Rep. Andre Thapedi HR1348 Press Release
        * Going to GRI in Peoria? Find session schedules #ILGRIturns50
        * IAR Government Affairs monitors veto session
        * Coming Thursday: Illinois October Home Sales Report
        * Infographic: October Illinois Housing Snapshot #IARMarketStats
        * Three facts about Illinois October home sales #IARMarketStats
        * Southwestern IL members collect food and toys for charities
        * Remember when cowboys and cowgirls were heroes?
        * Register for GRI in Peoria by midnight tonight! #ILGRIturns50


        * Illinois Residents Asked to Put the Tobacco Down - Support the Great American Smokeout – November 20
        * Governor Quinn Statement on President Obama’s Executive Action
        * Governor Quinn Statement on Selection of New University of Illinois President
        * Governor Quinn Statement on Senate Committee Passage of Minimum Wage Legislation
        * Governor Quinn Statement on the Installation of Archbishop Blase Cupich




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