* This is the sort of stupid crud that too often passes for “reform” in DC. Roll Call reports that Congressman Brad Schneider’s new TV ad might be in technical violation of federal election law…
Twenty-one seconds into “Together,” the congressman begins his disclaimer: “I’m Brad Schneider and I approve this message because we’re all in this together, accountable to each other.” But the voiceover is coupled with two shots: one of part of the side of Schneider’s face in a shadow as he drives a car and a second shot of him quickly entering a building through a revolving door and barely showing his face.
According to the Federal Election Commission, disclaimers can be conveyed one of two ways:
A full-screen view of the candidate making the statement (11 CFR 110.11(c)(3)(ii)(A)); or
A “clearly identifiable photographic or similar image of the candidate” that appears during the candidate’s voice-over statement. (11 CFR 110.11(c)(3)(ii)(B)).
This particular ad doesn’t fulfill the first requirement and may not fulfill the second requirement.
The Schneider campaign claims the law was followed. The ad in question is here.
I suppose there are reasons for this particular law, and we have our own weird laws and rules here (particularly regarding petition signatures). But, geez.
* Also, please raise your hand if you believe that the fine folks at Roll Call found this on their own by scrupulously timing this one particular advertisement out of the many hundreds currently running all over the nation?
I’ve become a firm believer in labeling opposition research for what it is. Just about everybody passes it off as “journalism” and I’ve come to believe that’s just flat-out deceptive.
*** UPDATE *** We may now know where that oppo came from…
Brad Schneider has landed himself in hot water for potentially breaking Federal Election Commission rules. Nathan Gonzales with Rothenberg Political Report/Roll Call unpacks the possible violations below.
The issue is with Brad Schneider’s shadowed face during the disclaimer – an ironic blunder given Schneider’s ongoing attempts to hide information about his tax returns and so-called small business experience.
It looks like Brad Schneider has a lot more work to do to introduce himself to the 44% of constituents who haven’t seen him do enough to form an opinion about him.
Deputy Communications Director
Congressional Leadership Fund
…Adding… Apparently, the reporter did find it on his own. My apologies. I get pitched silly little dingy stuff like this every day.