* Korecki…
Data kept by Advertising Analytics show the single ad that Team Rauner put the most money behind aired just four days before the March 20 primary. It was a response to an ad the Democratic Governors Association released that called Rauner challenger, state Rep. Jeanne Ives, too conservative for Illinois, a spot aimed to strategically push Republican primary voters toward Ives.
In a sign of the potential impact of the DGA ad, Rauner’s campaign spent more than $1.7 million to air this response 1,162 times over four days. It’s the highest dollar amount the governor’s reelection campaign spent on any single ad throughout the campaign. Of that, more than $1.2 million was dedicated to a single market: Champaign-Springfield-Decatur, that central Illinois swath Rauner desperately needed to keep from defecting to Ives. “Conservative voter alert,” the ad begins in all red. “The same Washington liberals that support J.B. Pritzker are now helping Jeanne Ives with last-second ads. Why? Because Jeanne Ives has already surrendered to Mike Madigan. Liberals are highjacking the Republican primary in Illinois.” In the end, Ives lost to Rauner by fewer than 3 percentage points.
* We talked about this ad…
* Illinois Review is not pleased. Check out: “Rauner and Democrats’ campaigns tricked Central Illinois GOPers in final days of primary.”