JB For Governor released a new TV ad, “Tomorrow,” highlighting Governor JB Pritzker’s $35 cap on insulin costs and the savings it delivers for working families.
The ad features an Illinois working mom living with diabetes thanking Gov. Pritzker’s for his decisive action to cap insulin costs as they were skyrocketing, allowing her to focus on her family instead of worrying about affording vital medication.
In Illinois, 1.3 million adults – 12.5% of the population – live with diabetes. As Trump strips healthcare from millions of Americans and his economic policies drive prices higher, Governor Pritzker’s commitment to affordable healthcare has lifted a real financial burden off working families across the state, saving them thousands of dollars a year.
In 2020, Illinois became just the second state in the nation to cap the cost of insulin. Governor Pritzker continued building on that progress by erasing more than $1.1 billion in medical debt, lowering prescription costs, capping the cost of epinephrine (EpiPen) auto-injectors, and requiring insurance coverage of Continuous Glucose Monitors to help patients manage their condition and avoid costly emergency medical care.
The ad will air statewide on broadcast and cable television, as well as on streaming and digital platforms.
ILLINOIS MOM: My son’s my whole world. I work hard to give him everything I can.
I was diagnosed with diabetes almost 20 years ago.
The key to treating diabetes is insulin, and for years prices kept skyrocketing.
NEWS ANCHOR: This is big. Governor JB Pritzker signs a bill to cap the cost of insulin.
ILLINOIS MOM: Now I’m saving over $3,000 a year.
JB understands what I’m going through.
JB has allowed me to be a better mom who doesn’t have to worry about getting the life-saving medication I need.
It means everything to me.
