* Politico…

Uber is trying to make its case for expanding in Chicago through new radio ads that trumpet its availability in underserved parts of the city.

The ad, provided to POLITICO Illinois, doesn’t focus on Uber’s biggest battle right now – getting a City Council OK to pick up at city airports.

The ad instead urges residents living in rougher neighborhoods to lean on their aldermen to give the rideshare company broader reach in the city. The company says its Uber X takes an average of five minutes to reach the west and south sides. […]

The ad is already airing on stations like WGCI and WVON, which have greater percentages of minority listeners. […]

The Chicago ad says, “Think about this. When’s the last time you saw a taxi cab in your neighborhood? And have you ever had an empty cab pass you by? And how does that make you feel? People assume that there isn’t much we can do about it. But we can. We don’t have to put up with that any more. With your phone, you can download an app that puts you in charge … Next time you see your alderman, tell them you support Uber’s efforts to bring reliable rides everywhere in this city to everyone.”

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