* Sen. Kirk Dillard’s campaign has no money for TV ads, so they’re buying social media ads. From a press release…

Republican candidate for Illinois Governor Kirk Dillard today launched a new digital strategy with a series of online ads that will target key voting groups ahead of the March Illinois Primary. The first ads being placed on social media sites and search engines will focus on opponent Bruce Rauner.

“We’re heavily invested in a digital strategy that will drill down to the precise voting demographic that we need to reach,” Dillard-Tracy Campaign Manager Glenn Hodas said. “In the case of these first few ads, people will see a much different picture of Bruce Rauner than the heavily sanitized version he’s presenting of himself.”

The ads will be placed on Facebook and Twitter as well as YouTube, Google and other display ad networks. Using demographic data points of likley primary voters that the campaign has compiled, these ads will be targeted at the individual level.

“This is an extremely effective way to reach voters who are actually looking for information about the campaign,” Hodas said. “We believe these ads along with our targeted email strategy will help get our message across in this very competitive Primary.”

Among the messages conveyed in the new ads is one that says Rauner is spending millions of dollars on TV ads to get Republican voters to forget: “…Forget the small fortune he gave Mike Madigan to defeat Republicans…forget he bent the rules to get his kid into an exclusive school…forget his ties to a convicted influence peddler…forget he helped Rahm Emanuel…and he’s betting you’ll forget when he ducks tough questions.”

The video concludes with, “Republican voters, don’t forget the real Bruce Rauner.”

“We know we can’t match Rauner on television,” Hodas said. “But, we know that with this efficient digital strategy, we don’t have to. We expect these ads and the videos to reach tens of thousands of likely Primary voters across Illinois.

* Let’s have a look at these ads, two of which have a liberal bent, if you ask me.

* Daddy Warbucks…

* Don’t Forget…

* Bad Credit…