Television ads condemning Republican Congressional candidates, linking them to the party’s presumptive nominee Donald Trump, will begin airing nationwide this week. More specifically, the ads will be aired in Illinois’ 10th congressional District.
This is a cable buy with an online component. According to Comcast, the buy is $153,680, and will run July 11-17. They’ve purchased spots on: AMC, BRVO, CNN, CSNC, ENT, FOOD, HALL, HGTV, LIF, MNBC, TBSC, TLC, TNT, USA. More info is below.
“Everyone realizes that the DCCC can’t actually attack Bob Dold on his record of effective, independent leadership that’s been endorsed across the political spectrum and in every corner of the 10th district, so they’re now falsely hoping voters aren’t smart enough to see through this laughably dishonest ad as they desperately try to prop-up their embarrassingly incompetent and hyper-partisan candidate Brad Schneider,” Dold campaign spokesperson Danielle Hagan said.
In May, Dold told Big John Howell that he wouldn’t support the divisive Trump.
How would it feel to find out your child was the school bully? Would you feel much better to learn they were only the bully’s sidekick? Well we’ve got bad news for you. Because as Donald Trump runs a campaign pitting Americans against each other. And pushing ideas that threaten our country’s security Republicans in Congress are just standing by him. But shouldn’t they really be standing up to the bully?
I want to say something to my Congressman. I’ve been a Republican all my life. I get Party loyalty. But there’s loyalty to your country. And the things Donald Trump says. About immigrants and women… Veterans… I mean, how can we put up with that? How can Republican members of Congress support that? If he’s our standard bearer, what the heck happened to our standards?
* Background from the DCCC…
SCOPE: This is a national cable television and digital ad campaign, with an additional emphasis in 10 targeted House districts
COST: Seven figures
DURATION: This will run starting Monday, through the Republican National Convention
TARGETED DEMOGRAPHICS:
* Advertisements will target independent women, 25+ years in age
PROGRAMING DETAILS:
* National Cable buy focused on CNN, MSNBC and sister networks. This will be highly targeted to key demographics and will appear in homes across the country, anywhere that the specified news programs are shown.
* Additional local Cable spot buys in specific districts on lifestyle and entertainment networks, such as HGTV, Hallmark, Food Network, TNT, USA and Bravo. This will be customized and targeted based on sophisticated targeting of persuadable voters. These specific districts will see additional spots of the ad throughout their cable network.
Logic Behind Local Cable Spot Buys:
The goal is to set the stage early and define the connection between the House Republicans and Donald Trump, leading up to Convention and before House races have engaged.
Particularly focused in districts where:
* There are well-funded Republican incumbents […]
Messaging behind ads:
* Over the last year and a half, House Republicans have repeatedly failed to stand up to Donald Trump at times that it mattered most.
* Now, he is the Republican Party’s standard bearer and every House Republican owns that, whether they support him, endorse him, or continue to hide from him when he visits their districts.
Additional Information on Timing:
* This is a nationalized election environment where voters are focused on one person, and one person only– Donald Trump. Certainly all presidential races have a top-down impact on House races, but rarely is it so lopsided to the advantage of one party.
* Donald Trump is House Republicans’ biggest negative, and through this national cable buy, with an additional emphasis and impressions in key districts, we are taking advantage of that, leaning in and not allowing House Republicans to draw any daylight between them and Trump.
* We are also ensuring that these Republican incumbents are unable to try and define themselves first.
* Apparently, the ad they bought here is just part of the strategy. According to our pals at Comcast, the group pushing the remap reform constitutional amendment just bought $209,350 in cable and satellite for its new TV ad. All but $16,489 (which was placed in Champaign) was spent on Chicago TV.
All the ads were purchased for CNN, Fox News and MSNBC.
I’ll try to get the Independent Maps folks to send it to me and post it here today if possible.
