SUBSCRIBE to Capitol Fax      Advertise Here      Mobile Version     Exclusive Subscriber Content     Updated Posts    Contact
CapitolFax.com
To subscribe to Capitol Fax, click here.
Unions launch new nursing home ad

Friday, Feb 28, 2014

* This is not the “killer” ad I’d heard about. That one may be coming next. We’ll just have to wait and see. I’ll leave comments opened for a few hours tonight so y’all can weigh in

…Adding… The above ad is not the ad which will run tomorrow on all stations. The spot above had to be edited to remove a reference to NBC after a legal row over at ABC 7.

…Adding more… Here’s the script for the ad which will be aired everywhere but on WLS…

Narrator: Bruce Rauner says;

Bruce Rauner: “We’re going to Springfield and run Illinois like a business “

Narrator: But NBC reports Rauner’s business operated nursing homes where residents died from abuse and neglect.

Narrator: Arlene Townsend. Fell 18 times.

Narrator: Juanita Jackson. Suffered from malnutrition and dehydration.

Narrator: Elvira Nunziata. Strapped to her wheelchair. Fell downstairs. Not found for almost an hour.

Narrator: Court after court awarded more than $1 billion to victims’ families.

Rauner: “We’re going to run Illinois like a business “

Narrator: Hasn’t Bruce Rauner’s business done enough damage?

- Posted by Rich Miller        


31 Comments
  1. - Anonymous - Friday, Feb 28, 14 @ 5:36 pm:

    Reminds me of Paul Ryan throwing Granny off the cliff.. http://www.youtube.com/watch?v=OGnE83A1Z4U


  2. - Will Caskey - Friday, Feb 28, 14 @ 5:39 pm:

    Talks too much, but much better than the previous spots.


  3. - The Captain - Friday, Feb 28, 14 @ 5:44 pm:

    This one is pretty on the nose. Rauner wants you to think he’s this great businessman and he’s going to apply the same principles to state government. This a) hits him right where he lives and b) points out that his business has had to pay a billion dollars in fines for nursing home deaths. That’s a billion with a ‘b’. You don’t pay a billion dollars in fines unless you’re bad at business or you’ve made the business decision that it’s cheaper to pay out these neglect, abuse and death fines when people die than the cost of treating people with dignity and valuing their life.

    If the unions have an ad more direct and brutal than this then maybe this race could change.


  4. - Samurai - Friday, Feb 28, 14 @ 5:52 pm:

    Bruce Rauner already has a response….

    http://www.youtube.com/watch?v=UmzsWxPLIOo


  5. - Just The Way It Is One - Friday, Feb 28, 14 @ 5:57 pm:

    Brutal Ad to Rauner. Faces of ACtual Senior Vicims with details as to the neglect and abuse to them (while running such a “Business,” like THAT, Rauner just kept rakin’ it in)! The message is so obvious and clear: if THAT is how this guy runs HIS BUSinesses, is THIS the guy you want running it like that for all of the People of Illinois?! I don’t THINK so…!

    It may not, indeed, be the “Killer Ad,” but it cuts to the Bone HARD, and I guarantee you his people are reeling, and you can almost BET on it–just given the GLOB$ of money he has to throw around to protect his rear–likely his Handlers will put out some flimsy response Ad by no later than Sunday or Monday…!


  6. - Oswego Willy - Friday, Feb 28, 14 @ 5:58 pm:

    Powerful. Can be impactful? Depends on saturation.

    And tragic.


  7. - Samurai - Friday, Feb 28, 14 @ 6:06 pm:

    Why does a Harvard MBA say Bidness. Is that just part of the Carhartt and Cheap watch schtick?

    If this thing gets enough play, it could really give the career bidnessman’s crew a pain.


  8. - Arthur Andersen - Friday, Feb 28, 14 @ 6:17 pm:

    Some lawyers just had their weekend ruined.


  9. - woodchuck - Friday, Feb 28, 14 @ 6:19 pm:

    Other than being at least a month too late, it’s a pretty decent ad - very specific, on point, and will strike a nerve for those voters who may still be undecided. Will be interesting to connect Brady and Dillard’s poll numbers as a benchmark to this airing and the subsequent ads.


  10. - Just The Way It Is One - Friday, Feb 28, 14 @ 6:20 pm:

    ==could really give the career bidnessman’s crew a pain==

    Amen. But I think some of those Big Shots actually also wrongly pronounce it “creer” bidnessman’s..! (Ha ha–good stuff)…


  11. - wordslinger - Friday, Feb 28, 14 @ 6:23 pm:

    I think Rauner’r positive spots were fine,, but he made a big mistake going negative himself in his intro spots.

    Nobody else was out there. Why?

    Who likes a hater, daddio> That’s why God invented voiceover talent.

    Now you’re going to hear Rauner going negative until November.

    He should have stayed positive in the intros, and let voiceovers get nasty.

    Basic stuff, cheeesheads. You ain’t in Wisconsin, anymore.

    But now, Raunwe, has to answer the negatives on the nursing homes himself. Like Mr. Burns.

    Really, Chip? Shrimp? Got game?

    You’ve been spending and cashing checks like crazy.

    You ain’t in Bad Axe, anymore. Forward, Cheesehead.


  12. - Oswego Willy - Friday, Feb 28, 14 @ 6:28 pm:

    The sound of your own voice …

    Response/Attack Ads that throw back the rhetoric also leave an impact, especially in the voice if the intended target.


  13. - William j Kelly - Friday, Feb 28, 14 @ 6:41 pm:

    Wow! Running Illinois more like a business? Good! Running Illinois like a rauner business? Despicable! If rauner wins the primary you will see an independent conservative candidate for governor!


  14. - Oswego Willy - Friday, Feb 28, 14 @ 6:43 pm:

    === If rauner wins the primary you will see an independent conservative candidate for governor!===

    Pat Quinn will love that.


  15. - Norseman - Friday, Feb 28, 14 @ 6:54 pm:

    Ok, but I’m still waiting for “killer.”


  16. - RNUG - Friday, Feb 28, 14 @ 6:59 pm:

    Good start. If the union ad is harder hitting and there is enough money to run often, it could be a game changer. This is the story that will get attention south of I-80.


  17. - Governor Danger - Friday, Feb 28, 14 @ 7:09 pm:

    The Republican primary is really beginning to take shape.

    http://www.youtube.com/watch?v=PzpXsrFPsHw


  18. - Anonymous - Friday, Feb 28, 14 @ 7:09 pm:

    arn`t most nursing home funded by the goverment…Does Rauner live on the goverment dole?


  19. - Samurai - Friday, Feb 28, 14 @ 7:14 pm:

    ==arn`t most nursing home funded by the goverment…Does Rauner live on the goverment dole?==

    After they take all your property, then Medicare pays. I imagine some nursing home operations submit fraudulent reimbursements to Medicare.


  20. - The Captain - Friday, Feb 28, 14 @ 7:18 pm:

    === If rauner wins the primary you will see an independent conservative candidate for governor!===

    Lex Green in 2010 and Cal Skinner in 2002. This is not uncommon.


  21. - Samurai - Friday, Feb 28, 14 @ 7:29 pm:

    === If rauner wins the primary you will see an independent conservative candidate for governor!==

    Not sure. I have seen too many Tea Partiers and right wingers in head first for the farmer. Though for them, it’s mostly money over social principles.


  22. - Oswego Willy - Friday, Feb 28, 14 @ 7:37 pm:

    === If rauner wins the primary you will see an independent conservative candidate for governor!==

    Between Oberweis and that phantom Conservative, Rauner will go over $80 million trying to break free from Oberweis, and trying to dismantle the Conservative. Rauner is at $12+ Million, got to do something with 2 headaches…


  23. - RNUG - Friday, Feb 28, 14 @ 7:40 pm:

    - Anonymous - Friday, Feb 28, 14 @ 7:09 pm:

    - Samurai - Friday, Feb 28, 14 @ 7:14 pm:

    When you run out of your LTC coverage or your money for your nursing home, I thought it was Medicaid not Medicare, that paid and took your (spousal 1/2) house.


  24. - Samurai - Friday, Feb 28, 14 @ 7:41 pm:

    Yes, my mistake. Medicaid it is.


  25. - Northern Will - Friday, Feb 28, 14 @ 7:45 pm:

    I agree that there will be an independent conservative if Rauner wins the nomination. I hope not though. Rauner is far from perfect, but he is a whole lot better then 4 more years of Pat Quinn.

    One name and only one name comes to my mind as an independent conservative candidate for Governor… Adam Andrzejewski.


  26. - Samurai - Friday, Feb 28, 14 @ 7:58 pm:

    ==But now, Raunwe, has to answer the negatives on the nursing homes himself. Like Mr. Burns. Really, Chip? Shrimp? Got game?==

    As my 20 something son and friends would say, Wordslinger’s got swag.


  27. - Arthur Andersen - Friday, Feb 28, 14 @ 8:14 pm:

    Kinda timely…Ibendahl has a fresh report up on HuffPost Chicago on the nursing homes. A new court filing involving the late Juanita Jackson (named in the ad above) hits hard and tends to refute a fair piece of the Rauner “fact sheet.”

    Does having a gazillion bucks relieve you of the obligation to tell the truth? This crew seems to have a tough time with it.


  28. - Precinct Captain - Friday, Feb 28, 14 @ 8:18 pm:

    The Paul Ryan ad linked at the top of the comments thread reminded me of this ad from 2006 regarding Madeleine Albright, North Korea, and national security. http://www.youtube.com/watch?v=7h3GPc_yMCE

    Neither the Ryan ad or the Albright ad are in the territory of this ad against Rauner though. I’m not sure the anti-Rauner spot will be effective, but in my mind it is not so over the top as to be immediately dismissed by anyone other than Raunerbots.


  29. - Samurai - Friday, Feb 28, 14 @ 8:26 pm:

    The Ryan ad was a dramatic fiction. The Rauner nursing home ad is fact. Lason, Inc (GTCR Pump and Dump profits and fraud convictions for Lason executives)is fact; Stuart Levine being paid 50k more than the COO and CEO at CompBenefits–Fact.

    With enough air time for the abuse and neglect–Knock, Knock Farmer Brucey–Willy Horton is at yur door.


  30. - Earth Mother - Friday, Feb 28, 14 @ 9:17 pm:

    Cheesy. Maybe they are trying to lower to bar so the killer add seems stronger by comparison.


  31. - A.Lincoln - Friday, Feb 28, 14 @ 9:28 pm:

    Adam Andrzejewski what office does he hold right now? I think he is a precinct committeeman (LOL).


Sorry, comments for this post are now closed.


* Reader comments closed for the weekend
* SUBSCRIBERS ONLY - Next week's pressers
* Today's long story
* Rauner approval rating: 40-36
* AP and Chicago Tribune - Study: Exelon subsidy would cost $1.6B over 5 years
* Question of the day
* Illinois Credit Unions – A Smarter Choice
* Advertisers behaving badly
* Your daily "right to work" roundup
* *** UPDATED x1 *** It's just a bill...
* Ford plant reaches 100,000 cop car milestone
* House approves marijuana tickets
* *** LIVE *** Session coverage
* More cuts announced
* Yesterday's blog posts

Support CapitolFax.com
Visit our advertisers...

...............

...............

...............

...............

...............

...............

...............

...............


Search This Blog...

Search the 98th General Assembly By Bill Number
(example: HB0001)

Search the 98th General Assembly By Keyword

          
        * ZTE SPRO 2 Smart Projector: hands-on at IFA 2015
        * IFA GPC 2015 wrap-up: from healing wearables to virtual kitchens
        * Hello?! Nokia Releases Official Statement Denying Reports It Will Return To Mobile Handsets
        * Our 5 favourite new Windows Phone apps of the week
        * Huawei P8 Lite now available to pre-order through independent retailer in Germany
        * Do we need new designs and form factors?
        * Verizon’s HTC One (M8) bug crashing apps left and right

        * More Than 30% Of Kids Under One Have Used A Mobile Device
        * Facebook & Google Launch Tools For Nepal’s Earthquake Relief
        * Jay-Z Goes On Twitter Rant Defending Tidal’s Streaming Service
        * Bigcommerce Set to Make First Acquisition as Rival Shopify Preps for IPO
        * iTunes Store Now Facilitating Donations For Nepal Earthquake Relief
        * Consumer Reports Put Apple Watch Through A Scientific Torture Test
        * Silent Hills Cancelled, According To Major Figures Involved

        * Melky's leaping grab at wall helps Sox edge Royals
        * Robertson earns win, save in odd day for reliever
        * With two wins in one day, Sox feel they're turning corner
        * White Sox turn to Noesi to open series in Baltimore
        * Sox grab lead with five-run sixth, then hold off Royals
        * Melky's leap at wall helps White Sox edge Royals
        * Robertson makes rare quasi-start in suspended win

        ...............


        Main Menu
        Home
        Illinois
        YouTube
        Pundit rankings
        Obama
        Subscriber Content
        Durbin
        Burris
        Blagojevich Trial
        Advertising
        Updated Posts
        Polls

        Archives
        April 2015
        March 2015
        February 2015
        January 2015
        December 2014
        November 2014
        October 2014
        September 2014
        August 2014
        July 2014
        June 2014
        May 2014
        April 2014
        March 2014
        February 2014
        January 2014
        December 2013
        November 2013
        October 2013
        September 2013
        August 2013
        July 2013
        June 2013
        May 2013
        April 2013
        March 2013
        February 2013
        January 2013
        December 2012
        November 2012
        October 2012
        September 2012
        August 2012
        July 2012
        June 2012
        May 2012
        April 2012
        March 2012
        February 2012
        January 2012
        December 2011
        November 2011
        October 2011
        September 2011
        August 2011
        July 2011
        June 2011
        May 2011
        April 2011
        March 2011
        February 2011
        January 2011
        December 2010
        November 2010
        October 2010
        September 2010
        August 2010
        July 2010
        June 2010
        May 2010
        April 2010
        March 2010
        February 2010
        January 2010
        December 2009
        November 2009
        October 2009
        September 2009
        August 2009
        July 2009
        June 2009
        May 2009
        April 2009
        March 2009
        February 2009
        January 2009
        December 2008
        November 2008
        October 2008
        September 2008
        August 2008
        July 2008
        June 2008
        May 2008
        April 2008
        March 2008
        February 2008
        January 2008
        December 2007
        November 2007
        October 2007
        September 2007
        August 2007
        July 2007
        June 2007
        May 2007
        April 2007
        March 2007
        February 2007
        January 2007
        December 2006
        November 2006
        October 2006
        September 2006
        August 2006
        July 2006
        June 2006
        May 2006
        April 2006
        March 2006
        February 2006
        January 2006
        December 2005
        April 2005
        March 2005
        February 2005
        January 2005
        December 2004
        November 2004
        October 2004

        Blog*Spot Archives
        November 2005
        October 2005
        September 2005
        August 2005
        July 2005
        June 2005
        May 2005

        Syndication

        RSS Feed 2.0
        Comments RSS 2.0
        WordPress

        Loading


        * Springfield can be speedy when it wants to..
        * Lieutenant governor will be keynote speaker at .....
        * Illinois GOP targets political hiring; Democrat.....
        * When non-Catholics receive communion..
        * Public invited to give feedback on Illinois' in.....
        * Our View: Renewal of tax credits key to Rockfor.....
        * ‘Illinois jokes’ not funny to the GOP..
        * Rauner teaches students lesson on Internet..
        * Illinois Republicans target political hiring; D.....


        * Goodell: Emanuel delivered in bringing NFL draft to Chicago
        * Illinois lawmakers consider ban on crib bumper pads
        * Chicago mother of earthquake survivor worries of his return
        * Swansea school district settles civil rights complaint
        * ISP investigates East St. Louis Housing Authority shooting
        * Illinois GOP targets political hiring; Democrats wary
        * U of Illinois spends $30K for Biden speech on sex assault
        * 1 firefighter injured in suburban warehouse fire
        * 'To Kill a Mockingbird' play to go on under Harper Lee group
        * 2 sentences reduced in St. Clair courthouse drug scandal

        * Illinois GOP targets political hiring; Democrats wary
        * Crib bumper bills bump heads in General Assembly
        * New state school superintendent says funding fix could take years
        * Statehouse Insider: Rauner's story of unions stifling innovation "sounds like pure fiction," union says
        * New schools chief says funding fix could take years
        * State budget fix includes $106M in Medicaid cuts
        * House passes bill to create high-speed rail oversight panel
        * Bill would allow students to opt out of state tests
        * Illinois House OKs time limit on storing license plate data
        * House passes bill to create high speed rail oversight panel

        * The opportunity in boomers and their aching backs
        * Here's how Method's new Chicago factory went green—and how much it cost
        * Up on the roof, it's green as can be
        * Getting to Platinum LEED requires lead time
        * Letters to the editor


          * West, South Side shootings leave 1 dead, 5 wounded
          * Missing University of Colorado student from Western Springs located
          * Naperville woman critical after falling 25 feet in Starved Rock
          * No bail for 2 men charged with shooting at off-duty police officer
          * OPRF debuts Meghan Trainor parody video, 'All About That Pride'
          * Franklin Park man killed while bicycling on Mannheim
          * Boys hospitalized after being struck by vehicle in Humboldt Park
          * Lockport man dies in crash
          * Police: Dog that 'came at' officers fatally shot
          * Burglars try, fail to break into Mag Mile store


          * Illinois prisons chief says union contracts causing problems
          * Sheriff Dart to investigate unlicensed rehab centers
          * Rauner's first 100 days: The fight between unions and Rauner
          * Large provider of Chicago mental health services, C4, is closing
          * After detective’s acquittal in fatal shooting, prosecutors face criticism
          * Mayor Emanuel taps CTA director to be chief of staff
          * Portage Park church mourns 'favorite son' Cardinal George
          * Lawmakers fast-track bill on Obama library, Lucas museum
          * Emanuel announces more FAA meetings on O'Hare noise
          * Cook County prosecutor to try new approach to drug crimes


          * Illinois GOP targets political hiring; Democrats wary
          * Crib bumper bills bump heads in General Assembly
          * New state school superintendent says funding fix could take years
          * Bernard Schoenburg: Downstate representation gone from Illinois Commerce Commission
          * Statehouse Insider: Rauner's story of unions stifling innovation "sounds like pure fiction," union says
          * Statehouse Insider: Rauner's story of unions stifling innovation "sounds like pure fiction," union says
          * Our Opinion: The promise and the perils of YouTube
          * Andy Shaw: Preserve police conduct records to better serve and protect
          * Angie Muhs: Reader panel will help connect Springfield to its newspaper
          * Deckle McLean: Independent voters the new political wild card


          * Illinois Men's Tennis vs Ohio State:Big Ten Championship
          * ISP investigates East St. Louis Housing Authority shooting
          * Q-C Nepalese community raises funds for quake victims
          * Upcoming Services
          * Swansea school district settles civil rights complaint
          * Kicking the can farther away
          * Q-C Food Forest group needs volunteers for planting
          * Q-C women are project engineers on Genesis building job
          * Hannah’s Playground closer to becoming a reality
          * Chicago mother of earthquake survivor worries of his return


          * For Bulls, playing a Game 5 might be a blessing
          * Cavaliers await ... with some issues
          * White Sox pocket pair of wins over Royals
          * Six reasons the Blackhawks beat the Predators
          * Round Lake Beach police rally to help fellow officer

          * Study: Life Expectancy Determined on Your ...
          * What’s happening
          * MILBANK: A House Republican steps to the p...
          * Armenian-American judge marks WWI-era kill...
          * Bost is impressed by McKendree intern
          * Letter: Referendum a step toward reclaimin...
          * Republicans back bill letting illegal immi...
          * Olson urges Obama transparency on federal ...
          * Armenian-American judge marks centennial o...
          * Hariri from US: moderation key to fighting...

          * Loretta Lynch overcomes lengthy confirmati......
          * Garry Trudeau on Charlie Hebdo, Doonesbury......
          * Corinthian Colleges to shut down all 28 ca......
          * Word on the Street: Aside from plushness, ......

          * GOPers intensify anti-Iran efforts...
          * 37 US Senators call on EPA to stand tough ......

          * Ralph Martire: Helping those with autism is not “non-essential,” Governor Rauner.
          * Boycott Driscoll berries.
          * Opt out courage, threats and cowardice.
          * Union democracy by push polls.
          * Broadway is Open!
          * We almost beat Representative Christian Mitchell last year and he won’t let it go. Wait until we beat him next time.
          * Raunigan.
          * Sunday posts, pics and tweets.
          * Chiraq
          * I got a nice note from my colleague Curtis House. “You can’t represent sitting on your assets.”


          * IDPH Moves to Eliminate Meningococcal Meningitis - New Vaccination Requirements for Adolescents
          * YOUR ACTIONS MATTER! kicks off statewide as preparations begin for new server training law
          * Emergency Management Officials Launch Weather Alert Radio Contest - ‘Weather Alert Radios Save Lives’ contest promotes awareness; 100 radios to be awarded
          * IDOT Launches Statewide Listening Tour to Discuss Illinois Infrastructure Needs, Priorities
          * Illinois Student Assistance Commission Encourages Families To Learn About Personal Finance During Money Smart Week Event





              Hosted by MCS SUBSCRIBE to Capitol Fax Advertise Here Mobile Version Contact Rich Miller