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Unions launch new nursing home ad

Friday, Feb 28, 2014

* This is not the “killer” ad I’d heard about. That one may be coming next. We’ll just have to wait and see. I’ll leave comments opened for a few hours tonight so y’all can weigh in

…Adding… The above ad is not the ad which will run tomorrow on all stations. The spot above had to be edited to remove a reference to NBC after a legal row over at ABC 7.

…Adding more… Here’s the script for the ad which will be aired everywhere but on WLS…

Narrator: Bruce Rauner says;

Bruce Rauner: “We’re going to Springfield and run Illinois like a business “

Narrator: But NBC reports Rauner’s business operated nursing homes where residents died from abuse and neglect.

Narrator: Arlene Townsend. Fell 18 times.

Narrator: Juanita Jackson. Suffered from malnutrition and dehydration.

Narrator: Elvira Nunziata. Strapped to her wheelchair. Fell downstairs. Not found for almost an hour.

Narrator: Court after court awarded more than $1 billion to victims’ families.

Rauner: “We’re going to run Illinois like a business “

Narrator: Hasn’t Bruce Rauner’s business done enough damage?

- Posted by Rich Miller        


31 Comments
  1. - Anonymous - Friday, Feb 28, 14 @ 5:36 pm:

    Reminds me of Paul Ryan throwing Granny off the cliff.. http://www.youtube.com/watch?v=OGnE83A1Z4U


  2. - Will Caskey - Friday, Feb 28, 14 @ 5:39 pm:

    Talks too much, but much better than the previous spots.


  3. - The Captain - Friday, Feb 28, 14 @ 5:44 pm:

    This one is pretty on the nose. Rauner wants you to think he’s this great businessman and he’s going to apply the same principles to state government. This a) hits him right where he lives and b) points out that his business has had to pay a billion dollars in fines for nursing home deaths. That’s a billion with a ‘b’. You don’t pay a billion dollars in fines unless you’re bad at business or you’ve made the business decision that it’s cheaper to pay out these neglect, abuse and death fines when people die than the cost of treating people with dignity and valuing their life.

    If the unions have an ad more direct and brutal than this then maybe this race could change.


  4. - Samurai - Friday, Feb 28, 14 @ 5:52 pm:

    Bruce Rauner already has a response….

    http://www.youtube.com/watch?v=UmzsWxPLIOo


  5. - Just The Way It Is One - Friday, Feb 28, 14 @ 5:57 pm:

    Brutal Ad to Rauner. Faces of ACtual Senior Vicims with details as to the neglect and abuse to them (while running such a “Business,” like THAT, Rauner just kept rakin’ it in)! The message is so obvious and clear: if THAT is how this guy runs HIS BUSinesses, is THIS the guy you want running it like that for all of the People of Illinois?! I don’t THINK so…!

    It may not, indeed, be the “Killer Ad,” but it cuts to the Bone HARD, and I guarantee you his people are reeling, and you can almost BET on it–just given the GLOB$ of money he has to throw around to protect his rear–likely his Handlers will put out some flimsy response Ad by no later than Sunday or Monday…!


  6. - Oswego Willy - Friday, Feb 28, 14 @ 5:58 pm:

    Powerful. Can be impactful? Depends on saturation.

    And tragic.


  7. - Samurai - Friday, Feb 28, 14 @ 6:06 pm:

    Why does a Harvard MBA say Bidness. Is that just part of the Carhartt and Cheap watch schtick?

    If this thing gets enough play, it could really give the career bidnessman’s crew a pain.


  8. - Arthur Andersen - Friday, Feb 28, 14 @ 6:17 pm:

    Some lawyers just had their weekend ruined.


  9. - woodchuck - Friday, Feb 28, 14 @ 6:19 pm:

    Other than being at least a month too late, it’s a pretty decent ad - very specific, on point, and will strike a nerve for those voters who may still be undecided. Will be interesting to connect Brady and Dillard’s poll numbers as a benchmark to this airing and the subsequent ads.


  10. - Just The Way It Is One - Friday, Feb 28, 14 @ 6:20 pm:

    ==could really give the career bidnessman’s crew a pain==

    Amen. But I think some of those Big Shots actually also wrongly pronounce it “creer” bidnessman’s..! (Ha ha–good stuff)…


  11. - wordslinger - Friday, Feb 28, 14 @ 6:23 pm:

    I think Rauner’r positive spots were fine,, but he made a big mistake going negative himself in his intro spots.

    Nobody else was out there. Why?

    Who likes a hater, daddio> That’s why God invented voiceover talent.

    Now you’re going to hear Rauner going negative until November.

    He should have stayed positive in the intros, and let voiceovers get nasty.

    Basic stuff, cheeesheads. You ain’t in Wisconsin, anymore.

    But now, Raunwe, has to answer the negatives on the nursing homes himself. Like Mr. Burns.

    Really, Chip? Shrimp? Got game?

    You’ve been spending and cashing checks like crazy.

    You ain’t in Bad Axe, anymore. Forward, Cheesehead.


  12. - Oswego Willy - Friday, Feb 28, 14 @ 6:28 pm:

    The sound of your own voice …

    Response/Attack Ads that throw back the rhetoric also leave an impact, especially in the voice if the intended target.


  13. - William j Kelly - Friday, Feb 28, 14 @ 6:41 pm:

    Wow! Running Illinois more like a business? Good! Running Illinois like a rauner business? Despicable! If rauner wins the primary you will see an independent conservative candidate for governor!


  14. - Oswego Willy - Friday, Feb 28, 14 @ 6:43 pm:

    === If rauner wins the primary you will see an independent conservative candidate for governor!===

    Pat Quinn will love that.


  15. - Norseman - Friday, Feb 28, 14 @ 6:54 pm:

    Ok, but I’m still waiting for “killer.”


  16. - RNUG - Friday, Feb 28, 14 @ 6:59 pm:

    Good start. If the union ad is harder hitting and there is enough money to run often, it could be a game changer. This is the story that will get attention south of I-80.


  17. - Governor Danger - Friday, Feb 28, 14 @ 7:09 pm:

    The Republican primary is really beginning to take shape.

    http://www.youtube.com/watch?v=PzpXsrFPsHw


  18. - Anonymous - Friday, Feb 28, 14 @ 7:09 pm:

    arn`t most nursing home funded by the goverment…Does Rauner live on the goverment dole?


  19. - Samurai - Friday, Feb 28, 14 @ 7:14 pm:

    ==arn`t most nursing home funded by the goverment…Does Rauner live on the goverment dole?==

    After they take all your property, then Medicare pays. I imagine some nursing home operations submit fraudulent reimbursements to Medicare.


  20. - The Captain - Friday, Feb 28, 14 @ 7:18 pm:

    === If rauner wins the primary you will see an independent conservative candidate for governor!===

    Lex Green in 2010 and Cal Skinner in 2002. This is not uncommon.


  21. - Samurai - Friday, Feb 28, 14 @ 7:29 pm:

    === If rauner wins the primary you will see an independent conservative candidate for governor!==

    Not sure. I have seen too many Tea Partiers and right wingers in head first for the farmer. Though for them, it’s mostly money over social principles.


  22. - Oswego Willy - Friday, Feb 28, 14 @ 7:37 pm:

    === If rauner wins the primary you will see an independent conservative candidate for governor!==

    Between Oberweis and that phantom Conservative, Rauner will go over $80 million trying to break free from Oberweis, and trying to dismantle the Conservative. Rauner is at $12+ Million, got to do something with 2 headaches…


  23. - RNUG - Friday, Feb 28, 14 @ 7:40 pm:

    - Anonymous - Friday, Feb 28, 14 @ 7:09 pm:

    - Samurai - Friday, Feb 28, 14 @ 7:14 pm:

    When you run out of your LTC coverage or your money for your nursing home, I thought it was Medicaid not Medicare, that paid and took your (spousal 1/2) house.


  24. - Samurai - Friday, Feb 28, 14 @ 7:41 pm:

    Yes, my mistake. Medicaid it is.


  25. - Northern Will - Friday, Feb 28, 14 @ 7:45 pm:

    I agree that there will be an independent conservative if Rauner wins the nomination. I hope not though. Rauner is far from perfect, but he is a whole lot better then 4 more years of Pat Quinn.

    One name and only one name comes to my mind as an independent conservative candidate for Governor… Adam Andrzejewski.


  26. - Samurai - Friday, Feb 28, 14 @ 7:58 pm:

    ==But now, Raunwe, has to answer the negatives on the nursing homes himself. Like Mr. Burns. Really, Chip? Shrimp? Got game?==

    As my 20 something son and friends would say, Wordslinger’s got swag.


  27. - Arthur Andersen - Friday, Feb 28, 14 @ 8:14 pm:

    Kinda timely…Ibendahl has a fresh report up on HuffPost Chicago on the nursing homes. A new court filing involving the late Juanita Jackson (named in the ad above) hits hard and tends to refute a fair piece of the Rauner “fact sheet.”

    Does having a gazillion bucks relieve you of the obligation to tell the truth? This crew seems to have a tough time with it.


  28. - Precinct Captain - Friday, Feb 28, 14 @ 8:18 pm:

    The Paul Ryan ad linked at the top of the comments thread reminded me of this ad from 2006 regarding Madeleine Albright, North Korea, and national security. http://www.youtube.com/watch?v=7h3GPc_yMCE

    Neither the Ryan ad or the Albright ad are in the territory of this ad against Rauner though. I’m not sure the anti-Rauner spot will be effective, but in my mind it is not so over the top as to be immediately dismissed by anyone other than Raunerbots.


  29. - Samurai - Friday, Feb 28, 14 @ 8:26 pm:

    The Ryan ad was a dramatic fiction. The Rauner nursing home ad is fact. Lason, Inc (GTCR Pump and Dump profits and fraud convictions for Lason executives)is fact; Stuart Levine being paid 50k more than the COO and CEO at CompBenefits–Fact.

    With enough air time for the abuse and neglect–Knock, Knock Farmer Brucey–Willy Horton is at yur door.


  30. - Earth Mother - Friday, Feb 28, 14 @ 9:17 pm:

    Cheesy. Maybe they are trying to lower to bar so the killer add seems stronger by comparison.


  31. - A.Lincoln - Friday, Feb 28, 14 @ 9:28 pm:

    Adam Andrzejewski what office does he hold right now? I think he is a precinct committeeman (LOL).


Sorry, comments for this post are now closed.


* Schilling endorses LaHood
* Reader comments closed for the weekend
* Duckworth to announce on Monday
* Rauner mulls selling Thompson Center
* Question of the day
* It's just a bill...
* *** UPDATED x1 *** Brown: Exploring an exploratory committee is "under review"
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* *** UPDATED x2 - Durbin out of the running? *** Illinois Republicans react to potential Durbin elevation
* Is a new era finally dawning in Illinois?
* Meanwhile, in Opposite Land...
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