We had a story about alleged attorney general candidate Stu Umholtz’s fundraising on the blog earlier this week. The AP takes it a little further.
Who needs television ads when you have the DAR newsletter?
Heading into the heart of campaign season, Republican Stewart Umholtz lacks the money for commercials, staff or the other trappings of a traditional bid for Illinois attorney general. He had just $44,301 on hand as of June 30.
But Umholtz insists he has a strategy for victory, one that relies on reaching people through the Internet, being included in newspaper voting guides and even getting mentioned in newsletters from Daughters of the American Revolution, boating groups and other clubs.
“If I get a newsletter in the mail of a group I participate in, then I’m more likely to read that newsletter, perhaps cover to cover, than I am to read ads in a newspaper,” Umholtz said.
Words fail me.