Capitol - Your Illinois News Radar » Different regions = different ads
SUBSCRIBE to Capitol Fax      Advertise Here      Mobile Version     Exclusive Subscriber Content     Updated Posts    Contact
To subscribe to Capitol Fax, click here.
Different regions = different ads

Monday, Aug 28, 2006

The Tribune did a story back in May about about how CMAG has tracked Gov. Blagojevich’s campaign spending, but the Post-Dispatch has a slight twist.

Barely a month after the March primary elections, Democratic Gov. Rod Blagojevich spent $500,000 to go after Republican challenger Judy Baar Topinka with a rolling pin. In a major television ad buy beginning in April - far earlier than statewide campaigns usually start spending serious money - Blagojevich’s campaign aired a debate clip about banning assault weapons, in which Topinka says: “It’s very difficult to define what is an assault weapon. I mean, a rolling pin could be an assault weapon if you really want to look at it that way.”

As a photo of a rolling pin appears above Topinka’s head in the commercial, an announcer intones: “Topinka opposes an assault weapons ban … because she says it could ban a rolling pin. What’s she thinking?” […]

The rolling pin commercial, for example, ran almost 500 times over two months in Chicago, where there tends to be strong support for gun control. It didn’t run once in the Metro East area, where even Democrats often consider themselves pro-gun. Instead, Blagojevich has used his St. Louis television buys - almost $100,000 worth so far - to tout his own record on safer issues like education and jobs.

“There are different levels of interest in different issues around the state,” said Blagojevich spokeswoman Sheila Nix, explaining why the campaign didn’t focus on the assault weapons issue in the Metro East area.

I didn’t think he had run those ads downstate, and now we know he didn’t run them at least in the Metro East.

- Posted by Rich Miller        

  1. - Me - Monday, Aug 28, 06 @ 7:17 am:

    Is anyone surprised? Come on, the Blago bunch is in the business of getting elected, and nothing more. It has become more disggustingly obvious over the years that the voters are here to serve Blago and his people. Too bad, as it should be the other way around.

    What’s worse, there are still so many people (voters) who buy what he’s selling. Wake up, Illinois.

  2. - todd - Monday, Aug 28, 06 @ 8:01 am:

    Seem to recall seeing the gun ad in southern Illinois when I was down there turkey hunting. It just floored me that the ad would run during one of the most popsular hunting seasons.

    I also recall seeing it in springfield after the primary.


  3. - Roomie - Monday, Aug 28, 06 @ 9:00 am:

    Is this even a story? I mean, I can see the logic behind it and I agree with it. Illinois is a diverse state with different viewpoints. Highlighting certain issues in certain areas is smart. Its not like any of the ads contradict one another. The governor has always said that he is for an assault weapons ban, but not at the expense of sportsmen.

  4. - Anonymous - Monday, Aug 28, 06 @ 9:11 am:

    Yes, advertisers (both commercial and political) tailor their message to their audience and segment the market. Welcome to the first week of freshman year business school.

    I guess there’s no course for common sense business concepts in J school.

  5. - Anonymous - Monday, Aug 28, 06 @ 1:14 pm:

    Nice work by the J school in highlighting B school attempts to manipulate and mislead the public on this issue.

    The public needs to know where politicians really stand on many issues and J school grads understand their role is critical to democracy, not just selfish-interests.

    Keep up the great work!

  6. - Buck Flagojevich - Monday, Aug 28, 06 @ 2:00 pm:

    Crafty group those Blago people. I guess GRod and gang really believe that there couldn’t be a comparison of his conficting messages in two parts of the state. I mean there is no information transfer across I-80. Right?

  7. - Captain America - Monday, Aug 28, 06 @ 2:29 pm:

    I see nothing shocking or newsworthy about this selective political marketing. Just skimmed an interview with Tom Hamburger, author of One Party Country, whcih discusses Republican microtargeting/niche marketing strategies .(

    It is common political practice by both political parties to emphasize different issues in different areas of large political jurisdiction. Everyone plays to their own strengths and downplays their own weaknesses when creating a political message strategy.

    I think a problem arises only when a politican intentionally takes two contradictory positions on a public policy issue simply because they are addressing two different audiences.

    Objectively, I think the JBT rolling pin quote is foolish on its face regardless of where this foolishness is exposed and marketed.

    I want to emphasize that I do not dislike JBT personally or politically even though I am supporting the Governor for reelection. I’m interested in observing if she can build on the momentum that she has established the last week or two.

  8. - In the Sticks - Monday, Aug 28, 06 @ 7:56 pm:

    The Governor out in the cornfield and standing with the farmers is interesting. Is there any understanding how odd he looks in those new jeans and a long-sleeved purple shirt to those of us who have actually spent more than an hour or so in rural areas?

  9. - Angie - Wednesday, Aug 30, 06 @ 11:10 pm:

    Rod’s campaign is such a sham. It seems to consist of spending money, just because he has money to burn, on attack ads that run ad nauseam. I mean, I got called for jury duty earlier over the summer, and I must’ve seen at least three or four anti-Topinka ads that morning. Thank God we got out of there by noon.

    He needs to explain away all of the investigations instead of just trying to attack Judy. I predict it’ll be close, but that the redhead is going to kick his tail come November. I

  10. - Azzurra - Saturday, Nov 4, 06 @ 4:03 pm:

    Buon luogo, congratulazioni, il mio amico!

  11. - Amore - Thursday, Dec 7, 06 @ 12:43 pm:

    Luogo interessante, buon disegno, lo gradisco, signore! =)

Sorry, comments for this post are now closed.

* Reader comments closed for the weekend
* IDPH admits some testing problems at several state sites
* Pritzker's most recent demand of Madigan: Answer the questions
* Asked and answered
* 1,941 new cases, 21 additional deaths, 3.9 percent positivity rate - 11 counties at warning level
* Question of the day
* Pritzker sounds the warning in Peoria, La Salle counties
* Rep. Pizer calls on Madigan to resign his leadership roles, ties reasoning to Fair Tax
* All but three regulated utilities agree to extend disconnection moratorium
* What's the holdup, HFS?
* Putting Rep. Ford into context
* Open thread
* SUBSCRIBERS ONLY - Today's edition of Capitol Fax (use all CAPS in password)
* Madigan claims "feedback is positive" from members, says "I have no plans to resign"
* Yesterday's stories

Visit our advertisers...





Main Menu
Pundit rankings
Subscriber Content
Blagojevich Trial
Updated Posts

July 2020
June 2020
May 2020
April 2020
March 2020
February 2020
January 2020
December 2019
November 2019
October 2019
September 2019
August 2019
July 2019
June 2019
May 2019
April 2019
March 2019
February 2019
January 2019
December 2018
November 2018
October 2018
September 2018
August 2018
July 2018
June 2018
May 2018
April 2018
March 2018
February 2018
January 2018
December 2017
November 2017
October 2017
September 2017
August 2017
July 2017
June 2017
May 2017
April 2017
March 2017
February 2017
January 2017
December 2016
November 2016
October 2016
September 2016
August 2016
July 2016
June 2016
May 2016
April 2016
March 2016
February 2016
January 2016
December 2015
November 2015
October 2015
September 2015
August 2015
July 2015
June 2015
May 2015
April 2015
March 2015
February 2015
January 2015
December 2014
November 2014
October 2014
September 2014
August 2014
July 2014
June 2014
May 2014
April 2014
March 2014
February 2014
January 2014
December 2013
November 2013
October 2013
September 2013
August 2013
July 2013
June 2013
May 2013
April 2013
March 2013
February 2013
January 2013
December 2012
November 2012
October 2012
September 2012
August 2012
July 2012
June 2012
May 2012
April 2012
March 2012
February 2012
January 2012
December 2011
November 2011
October 2011
September 2011
August 2011
July 2011
June 2011
May 2011
April 2011
March 2011
February 2011
January 2011
December 2010
November 2010
October 2010
September 2010
August 2010
July 2010
June 2010
May 2010
April 2010
March 2010
February 2010
January 2010
December 2009
November 2009
October 2009
September 2009
August 2009
July 2009
June 2009
May 2009
April 2009
March 2009
February 2009
January 2009
December 2008
November 2008
October 2008
September 2008
August 2008
July 2008
June 2008
May 2008
April 2008
March 2008
February 2008
January 2008
December 2007
November 2007
October 2007
September 2007
August 2007
July 2007
June 2007
May 2007
April 2007
March 2007
February 2007
January 2007
December 2006
November 2006
October 2006
September 2006
August 2006
July 2006
June 2006
May 2006
April 2006
March 2006
February 2006
January 2006
December 2005
April 2005
March 2005
February 2005
January 2005
December 2004
November 2004
October 2004

Blog*Spot Archives
November 2005
October 2005
September 2005
August 2005
July 2005
June 2005
May 2005


RSS Feed 2.0
Comments RSS 2.0

Hosted by MCS SUBSCRIBE to Capitol Fax Advertise Here Mobile Version Contact Rich Miller