I got this press release from several members of a coalition backing the big box ordinance:
Despite a million-dollar media blitz and vocal opposition from the Mayor, an overwhelming majority of likely voters in Chicago support a living wage law for large retailers according to a citywide poll released on Wednesday. According to the poll, 71% of Chicagoans favor the Big Box Living Wage ordinance, which would require stores like Home Depot, Target and Wal-Mart to pay a living wage of $10 an hour and provide $3 an hour in benefits like health insurance by 2010.
The poll comes after months of heated debate on the Living Wage ordinance. Large retailers and the Mayor have enjoyed repeated press coverage of their opposition to the ordinance, mounted a million dollar advertising campaign against the ordinance, and called 200,000 people to try and convince them to oppose the ordinance. Still, support for the living wage is both broad and deep. Of the 71% of Chicagoans who favor the ordinance, about 9 in 10 said they â€œstrongly favorâ€ it. […]
The ordinanceâ€™s broad support shows that the 35 Aldermen who voted in favor of the ordinance reflect the feelings of Chicagoans, while Daleyâ€™s opposition is out of step with almost three quarters of the city.
The Mayorâ€™s work to convince Aldermen to switch their votes may make Aldermen politically vulnerable in Februaryâ€™s election. According to the poll, 68%of Chicagoans would view their Alderman less favorably if they took their own pay raise and voted against the Living Wage ordinance. […]
Conducted by Lake Research Partners, a highly respected Washington D.C. firm, the poll determined whether respondents were likely voters, then started with this question:
Now, I am going to read you a proposal that was recently passed by the Chicago City Council. It is called the Big Box Living Wage and Benefits Ordinance. This ordinance applies to any large retailer operating in Chicago with revenues of 1 billion dollars a year or more and 90,000 square feet or larger. This includes stores like Target, Home Depot and Wal-Mart. It requires these large retailers to pay an hourly wage of at least 10 dollars an hour and at least 3 dollars an hour towards benefits like healthcare by 2010. Do you favor or oppose this ordinance?
The poll of 500 registered voters has a margin of error of 4.4% was conducted Lake Research Partners, a nationally recognized polling firm based in Washington, D.C. The poll was funded by Chicagoâ€™s UFCW local 881 and Wal-Mart Watch, a national organization dedicated to improving the retailerâ€™s business practices.
Topline results are here. [.doc file]
I’ve requested the crosstabs, and if I get them I’ll post them in the subscriber-only section.