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Plummer’s closer

Tuesday, Oct 30, 2012

* This appears to be Republican congressional candidate Jason Plummer’s closer

Rate it.

* Meanwhile, the House Majority PAC is airing a new ad slamming Republican Rodney Davis

- Posted by Rich Miller        

  1. - Sir Reel - Tuesday, Oct 30, 12 @ 9:51 am:

    Plummer’s ad: platitudes. Davis ad: at least some substance.

  2. - Oswego Willy - Tuesday, Oct 30, 12 @ 9:58 am:

    No Snark…

    Plummer Ad - “C-”

    Jason goes negative, with his OWN words, as 14 seconds on his closing arguement to be your Congressman. That is, in my opinion, not the best way to close, by personally, verbally attacking your opponent, one last time for 14 seconds.

    Seems desperate that your message ain’t sticking.

    The last 14 seconds shows Jason talking to us, his audience, and yet, between his akward inflection for certain words and phrases, Jason seems a bit too rehearsed as to WHY he wants to be your Congressman, and the best closings, if you are going to speak to the voters directly, are the ones that look like you are speaking from the heart, and so conviction of beleifs, and feel that a bond or promise is being made. I saw none of that. I saw and heard thou. I saw the nervousness that Plummer has in front of the cameras, and I heard the tones and inflections and the words of something not very comfortable, and forced, and not very much from the heart … but from the script.

    But, if there was something I really was confused and was disappointed and put off, frankly, was the “negative” close, almost trying to get a message to finally resonate … that is not.

    Finally, coming up with a new “slogan” for your close … not a good sign. It’s a sign of, “Well, we can try it, and let’s see if it works.” Another negative, for me, on the Ad.

    “Well, we can try it, and let’s see if it works.”, “C-”.

  3. - East Sider - Tuesday, Oct 30, 12 @ 9:59 am:

    Ok ad from Plummer. It might play a tiny bit with some older folks. I think it would’ve been more effective if he had laid out his business resume and the companies that he personally owns/runs, since he has been bombarded on TV with claims that “his only job has been working for his dad”.

  4. - The Captain - Tuesday, Oct 30, 12 @ 10:10 am:

    Willy covered the flaws in Plummer’s execution, but aren’t these direct to camera ads usually filmed with a bit closer zoom to give the sense of intimacy? I found the filming of the ad odd and awkward. I get that they wanted the open land in the background but they sacrificed everything else for it. It’s just odd.

  5. - Sunshine - Tuesday, Oct 30, 12 @ 10:14 am:

    Likely didn’t do a close up as he was looking at the cue cards.

    The burned out corn field was more poignant than his ad and was likely a subliminal message to him?

  6. - ArchPundit - Tuesday, Oct 30, 12 @ 10:16 am:

    A young candidate’s strength is his energy and his ability to think about old problems with new eyes. He shows virtually no energy in the ad and has no ability to sell sound bites as authentic.

    He looks like the little kid who is putting on Daddy’s clothing.

    If you have a candidate like that, take him and put him in some sort of action shot with the voice over–something he actually enjoys doing and is good at.

  7. - amalia - Tuesday, Oct 30, 12 @ 10:18 am:

    viewed on the fly, as most viewers see it in my opinion, the Plummer ad is ok. sort of upbeat, hits the message points, calls the opponent a Blago person.

    HMajPac ad is amusing.

  8. - Oswego Willy - Tuesday, Oct 30, 12 @ 10:35 am:

    Great points, - The Captain -, well said.

  9. - Oswego Willy - Tuesday, Oct 30, 12 @ 10:37 am:

    - ArchPundit -,

    I also feel the same when I see Jason in an Ad or in video. It’s like a “play” Jason is in, and the “words” and the “costumes” don’t fit the actor playing the role.

    Nice observation.

  10. - MrJM - Tuesday, Oct 30, 12 @ 10:37 am:

    take him and put him in some sort of action shot with the voice over–something he actually enjoys doing and is good at.

    I’m sure you can see the problem with that sound advice.

    – MrJM

  11. - ArchPundit - Tuesday, Oct 30, 12 @ 10:49 am:

    ===I’m sure you can see the problem with that sound advice.

    Here’s the solution–put him in a daycare playing with kids playing with a train set. It’ll look like an adult playing with kids. Look like.

  12. - G'Kar - Tuesday, Oct 30, 12 @ 11:17 am:

    My wife, who is from Carbondale,but really hasn’t followed politics, looked over my shoulder when I watched Plummer’s ad. Her comment: “He looks like a doofus”. I think she was spot on. :-)

  13. - South of Springfield - Tuesday, Oct 30, 12 @ 11:19 am:

    I saw this ad on tv about an hour ago. The first thing I noticed was him reading his lines…Very obvious. I was also wondering where in the world that was shot. I did not see any cornfield lush and green like the one shown down here this year. All were twisted, dried and ugly.

  14. - Oswego Willy - Tuesday, Oct 30, 12 @ 11:23 am:

    “A+ …

    Love it! I hope Mr. Plummer runs the Ad over and over. Powerful visual of Jason Plummer for the voters to get one last look at Jason and what Jason is all about.


    The Enyart Campaign.”

  15. - shore - Tuesday, Oct 30, 12 @ 11:48 am:

    The plummer thing reminds me of a 13 year old bar mitzvah video only less articulate. Max Cleland, Wes Clark, John Kerry, Enyart, Duckworth has done a horrible job telling her war story, Democrats just can’t sell military candidates that well.

  16. - wordslinger - Tuesday, Oct 30, 12 @ 12:24 pm:

    Another right-wing defender of Medicare.

    The most cynical, dishonest theme of the election season.

  17. - Team Sleep - Tuesday, Oct 30, 12 @ 12:35 pm:

    I find it very odd that Jason didn’t include any RP Lumber locations in any of his ads (unless I missed that, and if so I apologize). After all, he talks non-stop about his business and job creation background. And it’s not like he just works there. His parents own the business and all of the stores. He could’ve done a tour-de-force ad across all the stores RP Lumber owns in the 12th CD to highlight the impact the stores have on local economies. That would’ve been better.

  18. - Small Town Liberal - Tuesday, Oct 30, 12 @ 12:47 pm:

    If this was the take that made him look the most sincere and competent, I’d hate to see the ones that didn’t make the cut.

  19. - Bitterman - Tuesday, Oct 30, 12 @ 1:30 pm:

    Amazed at the variety of objective and insightful observations.

  20. - Oswego Willy - Tuesday, Oct 30, 12 @ 1:47 pm:

    - Bitterman -

    No snark. If you think Jason’s Ad is good, say so. I am open-minded and often stated when I have been wrong. Be objective and insightful.

  21. - thunder - Tuesday, Oct 30, 12 @ 3:08 pm:

    I can’t wait to vote for Plummer. A change for my district that is so needed!!

  22. - Senator Clay Davis - Tuesday, Oct 30, 12 @ 4:38 pm:

    The Plummer ad is pathetic. Please, don’t send this child to Congress.

  23. - Hickory - Tuesday, Oct 30, 12 @ 7:18 pm:

    Its sad that campaigns have come to this.

Sorry, comments for this post are now closed.

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