It’s effective. Nostalgic even for older voters. His messaging is always solid. 30 second spots are for broad themes. He’s hitting on this one. It’s not great, but it doesn’t have to be. Solid B. Maybe B+.
- Formerly Known As... - Friday, Feb 28, 14 @ 12:32 pm:
Strong visuals that communicate the theme; a clear shift from negative (Quinn) to positive (Rauner); solid lighting and fundamentals; only a brief glimpse of Rauner in this ad to help prevent fatigue from seeing him all the time.
B+ or A-
- Formerly Known As... - Friday, Feb 28, 14 @ 12:35 pm:
lol giving the exact same grade as Willy in the exact same order without realizing it. Apparently he types faster than I do.
I saw this ad at least twice last night (off the top of my head I think I saw 7 Rauner ads last night). I’m not a campaign consultant, far from it, but I wonder if this would have been more effective as the first ad he released (or is this the first ad for the general election?).
Also, I posted this on another thread, but it seems more appropriate here:
I’ve been wondering if Rauner’s ads are becoming more of a distraction than a real plus to his campaign. I live in the Peoria TV market and watch my share of network TV in the evening. I have yet to see the anti-Rauner ad that talks about the nursing home scandal (I have seen the Stu Levine ad many times). Just last night alone I saw Rauner’s reply to the nursing home ad five times. My wife was watching TV with me and asked “What’s with the nursing homes?” Are others beginning to ask this as well as a result of Rauner’s ad?
- Cook County Commoner - Friday, Feb 28, 14 @ 12:42 pm:
Good ad. Oswego Willy hit the construction right on the head. Soothing. And it avoids the shrill, panicked edge of most negative ads.
By Rauner running this positive ad not responding to all the negative ads from the unions, is this a sign that his campaign believes that whatever damage that could be done by the unions and “shock and awe” has been done? Maybe he is already pivoting towards the general.
Let’s imagine Rauner wins as Gov, what is he going to get passed with Dem super majorities in the GA? Madigan is still King in IL and will be regardless of who wins as Gov. This is still a Dem state, the only repub who would have a chance is a moderate, which Rauner certainly aint.
=== - too obvious - Friday, Feb 28, 14 @ 12:29 pm:
Rauner hates career politicians yet his heroes are Mitch Daniels and Scott Walker, both career politicians.
This guy has about the same respect for voters that he has for nursing home residents ===
So, buy your own time on TV and refute it - otherwise, what is your point?
To the ad - I don’t watch commercials - it’s a spiritual thing. No, not even on Super Bowl Sunday. It’s pablum. Most knowledgeable folks are not taken in by this bland reassuring blather. But that ain’t who Rauner is directing this ad to, is he? I give it an A. Just cause it does what it’s supposed to do. Sooth the soul.
I thought it was an homage to the Illinois labor and grange movements at the beginning. Probably not.
I’m sure it’s a solid base hit for those who think the state is a hellhole and that they’re an economic victim of state politicians. Other than that, meh.
But to borrow from Mr.JM, rampant political corruption and economic growth often went in hand-in-hand, back in the good old days. The goo-goos over the decades have largely been derided as bad for business and hampering growth.
But I’m glad to hear that Rauner’s millions in campaign contributions over the years were for good government purposes.
I still believe Bruce Rauner lacks honesty and integrity, ethics and morals. The Ad is the Ad, and no Ad with slick editing, a “beat” and cadence will detract from the fact that Bruce Rauner is the ultimate insider, a Raunerite for the money people, and not even in the ball park of a Reagan Rule 80%er, but lives, works, clouts, and earns like a 1%er, $18 watch and Carhartt notwithstanding.
Solid pivot to optimistic candidate. That will sell and soothe those who may have been in doubt following the union anti-Rauner ads. Positive message about yourself and your vision works - Reaganesque.
He is willing to spend the money and has gotten good value for it so far.
I do not care for the guy but his battle plan coming into the primary has been real good. Take out hard targets early and quick, control the air, keep the enemy hunkered down while you roll forward.
- Just The Way It Is One - Friday, Feb 28, 14 @ 3:46 pm:
No HAMmer, CARhartt, OR WATCH? Dag NAB it–what the HECK?! This, this is just too much of a let down to thoroughly and calmly analyze it as such…!
Yet, just to be nice ‘cuz it IS FRIday and PAYday after all, parTICularly since ye Baron hasn’t even won the GOP Primary yet, and his slick ‘n VERY well-paid Handlers, of COURSE, made sure they snuck in a grim-faced-looking Pat QUINN whack in there while he was gabbin’ w/our ‘ol friend Rod,just for that ever-famous Shock Value effect, while br sickeningly babbles on/bludgeoning ANY and EVERYthing negative about Illinois they could muster up–as if to infer like wily foxes that every single flaw or stain that has ever arisen in our Beloved Home State–must, of COURSE, ALL be PQ’s fault…!
Slick, nice try, ye Zillionaire and your growing-richer-by-the-day TV Ad Producers/Handlers, but the People, REAL People, not FAKES like you guys, see right through such smoke ‘n mirrors. C-. Better luck next time.
Oh, and by the way, since ya still haven’t won ANYthing yet, you still have 3 Opponents in the NEAR Term who you’re “RUNNIN’ fer Governor” against (you can cut the TOTALLY Fake “Blue COLLAR Guy” accent by the way, Baron–the PROPER and GENUINE pronunciation for that word by the Ultra-Aristocratic Elite Upper-Wealthy Class of People which YOU belong to, as you WELL know, is “running”), and who HAVE, in fact, been chippin’ and chippin’ away at you and your non-Majority lead, Friend, and we’d hate to see you end-up like one of those Highly-Ranked Teams in some Sport that is looking beYOND their IMMEDIATE foes while focusing on the NEXT Big Game against that HIGHly-Ranked Opponent, only to take the FALL in the meantime due to lack of proper FOcus, and then that “next” Big Game, as such, turns out to be a Big, Fat NOTHin’…! Just sayin’, ye Brilliant Ones. Beware. It happens, Bruce. But you just go ahead keep spending your million$ in Campaign Ads in the meantime overlooking Kirk, Bill, and Dan–focusing on that NEXT Big Game against Pat QUINN alone, a Game you’re OBviously just ASSUMING you’ll be in…!
- Living in Machiaville - Friday, Feb 28, 14 @ 3:52 pm:
Well done ad. Immages move smoothly, and build on the spoken message effectviely. Nostalgic look that most older voters like and get. Then the use of career pols and coruption with pic of PQ n’ Blago. He looks better in the sport coat and has once again taken to the general as othes pointed out. It’s enlightening to read the vitriol about this guy when the question asked to rate the ad. I guess its hard to separate the two.
The only thing Reaganesque about Bruce Rauner is his acting out a part.
The governmental, the political, not even close.
- Just The Way It Is One - Friday, Feb 28, 14 @ 5:24 pm:
==his acting out a part==
…other than his deeper, John Wayne-type sounding voice at times, he’s really not even very good at that EIther, I think, Willy…! ANYbody pretty much can just stand there and read a pre-prepared Script after all and after a couple of takes look halfway decent…
I disagree with Just The Way It Is One. Most pols can’t pull off delivering a prepared 28 second script. That’s why you hardly ever see the candidate saying anything in TV spots. Usually its video or still photos of the candidate & an announcer talking. Rauner does a good job delivering his script both when you see him and especially when he’s on camera. He might’ve gone thru a million takes, but his editor picked a good one. Doesn’t saying anything of substance, but this ad will help him.