It’s a B add but ABC or D won’t matter Simon has Zero chance.
A better would have been her standing in front of the Capitol and saying ” You should have voted for me when I ran for governor and we wouldn’t have this mess”. ” Don’t make the same mistake twice. I’m JBT and I approve this add”
That’s all she would need to say.
Judy has crafted a unique and believable persona over the years-thrift shopper, honest public servant, careful with money, normal person, sense of humor. And she sticks with it consistently and burnishes it knowing that people relate to her as a person more than an office. That was even an inexpensive ad to style and shoot– proving Judy doesn’t waste campaign money either! A.
I love it, but then again, I really like JBT and I love yard sales. However, she looks out of place at the yard sale; she needs to be in a T-shirt and shorts or other comfortable clothing that is easy to move in, gym shoes, with a fanny pack strapped to her waist, and a large recyclable bag in which to carry her treasures. (My mom was an avid yard saler, she insisted on wearing the awful fanny packs because it freed up both hands to grab stuff and kept her money close to her person). The whole “dressed to the 9s” look seems a little out of place.
Here is the straight dope, just the way Comptroller Topinka rolls too ;
A :15 second Ad that crystallized a real persona that people trust and believe in, with two price tags having “5″ for repetition, a mini state capitol with the backlog, and talking to the voter, with great, honestly, great music in the background 7 seconds with Comptroller Topinka, holding a lamp…
Frugal with time and message, symbolic of her, the office, the state, talking to voters, being herself.