* Greg Hinz…
A Chicago big business group says it’s going to keep pushing Gov. Bruce Rauner and House Speaker Mike Madigan to negotiate a state budget deal, even though neither politician seems ready to blink and the effort itself may not be very popular with some.
In a joint interview, the two top executives of the Civic Committee of the Commercial Club, President Ty Fahner and Chairman Frederick “Rick” Waddell, said they think they’ve had impact with the $1 million spent so far on ads, billboards and other media, and intend to keep talking.
“I think the campaign has been pretty successful,” said Waddell, who on his day job is chairman and CEO of Northern Trust. Specifically, the committee’s LOL Illinois campaign has reached over 1 million people, they say, led to an active Facebook page with 38,000 comments, and generated 700 letters to Rauner, Madigan and other lawmakers. […]
Fahner said he’s spoken with both the governor and speaker, and he sees no sign yet they’re ready to do a deal.
Neither Fahner nor Waddell nor a third Civic Committee member, retired PricewaterhouseCoopers exec Jan Henderson, would say who’s more to blame, Madigan or Rauner. Nor would they lay out terms of a proposed compromise, with Fahner saying that’s up to the Springfield principals to accomplish.
A million bucks to generate 700 letters works out to $1,428.57 per letter. LOL really needs to work on its ROI.