Capitol Fax.com - Your Illinois News Radar » New Rauner video uses TV talking heads to help make his points
SUBSCRIBE to Capitol Fax      Advertise Here      About     Exclusive Subscriber Content     Updated Posts    Contact Rich Miller
CapitolFax.com
To subscribe to Capitol Fax, click here.
New Rauner video uses TV talking heads to help make his points

Friday, May 26, 2017 - Posted by Rich Miller

* Rate it

* Transcript…

Rauner: For far too long, we have been livin’ beyond our means, spendin’ money that Illinois taxpayers could not afford.

TV Talking Head: Gov. Bruce Rauner promises to fix the state’s financial trouble.

TV Talking Head: Gov. Bruce Rauner is reaffirming his promise to fix the state’s budget mess.

TV Talking Head: A bold plan’s been introduced…

TV Talking Head: Doubling down on his promise to shake up Springfield.

TV Talking Head: Democrats’ spending plan is four billion dollars short of revenue…

TV Talking Head: Billions more than the state collects in taxes.

Rauner: That is completely unacceptable. I cannot sign a fake budget.

TV Talking Head: Gov. Bruce Rauner renewing his call for term limits.

TV Talking Head: Daily meetings with Illinois lawmakers

TV Talking Head: To try to end the impasse down in Springfield.

TV Talking Head: The Senate pushed through a $37 billion spending plan, which now heads to the House.

Rauner: It’s a stunning failure again by the Senate Democrats, passing a massive tax hike without passing true, lasting property tax relief.

Announcer: Working for you and our future. Bruce Rauner.

       

32 Comments
  1. - The Captain - Friday, May 26, 17 @ 11:14 am:

    I think the execution is effective but at 55 seconds this wasn’t made to air.


  2. - Oswego Willy - Friday, May 26, 17 @ 11:17 am:

    This is exactly how Rauner will defeat whomever the Democrats trot out.

    Others saying the things Rauner uses against Dems, the vertical integration of message, passed on to the television news media, in a sound bite that fits perfect, packaged together, a string… to create a 100% phony image of Rauner that only needs :30 seconds of enough “phony” to hollowly ring like a false siren of the sea.

    It’s an “A-” as an ad.

    It wins. It defeats the truth.

    It defeats… the truth. Think on that.

    As an honest ad besides the reading of copy?

    It fails, as Rauner fails… But it succeeds… in defeating the truth.


  3. - just sayin' - Friday, May 26, 17 @ 11:19 am:

    “I cannot sign a fake budget.”

    But for over 2 yrs he’s refused to do his constitutional duty to submit a balanced one.

    Just on basis of how shamelessly disingenuous it is to the core, I have to give it an F.


  4. - Anonymous - Friday, May 26, 17 @ 11:20 am:

    setting us up fopr vetoing the passed budget and revenue systems modernizations because not pro- business enough…

    Abandon hope, all who who live in Illinois — while we still have this Campaigner (I can’t call him governor because he still is campaigning and not governing.)


  5. - justpeachy - Friday, May 26, 17 @ 11:23 am:

    I would give the ad a C at best. It just shows he can hire a bunch of talking heads that will say whatever he wants. Nothing new..too long…boring!


  6. - Capitol View - Friday, May 26, 17 @ 11:23 am:

    setting us up for vetoing whatever the legislature passes this week - because it is not pro-business enough for him.

    Abandon hope, all who still live in Illinois. As long as we have this Campaigner on the second floor. ( I can’t call him governor, because he continues to campaign rather than govern.)


  7. - Arthur Andersen - Friday, May 26, 17 @ 11:23 am:

    My TV must be broke. Can’t see it.


  8. - Steward As Well.... - Friday, May 26, 17 @ 11:26 am:

    Correct Oswego Willy. The only way Rauner can possibly lose is if voters become knowledgeable and engaged on what is going on in Illinois and who is damaging the state the most. Sadly apathy still rules. I can’t even get most of the Afscme rank and file that I oversee at my agency to wake up on what is going on. Sigh….


  9. - Archiesmom - Friday, May 26, 17 @ 11:29 am:

    Can you please stop calling something fake simply because you don’t agree with it? Sheesh!


  10. - Commonsense in Illinois - Friday, May 26, 17 @ 11:29 am:

    It’s a good thing Governor Rauner isn’t focused on politics…


  11. - Archiesmom - Friday, May 26, 17 @ 11:29 am:

    And that budget is more real than anything Rauner has presented!


  12. - Redraider - Friday, May 26, 17 @ 11:29 am:

    And this is why, unfortunately or not, Pritzker is best positioned to challenge Rauner. Rauner will use the money that is contributed by himself and his friends to constantly be airing his dishonest propoganda. It is how he buried so many Dems last year as they lacked the money to air counter messages. Pritzker has the capability to stay after Rauner on the airways and televisions to define Rauner as a failure.


  13. - phocion - Friday, May 26, 17 @ 11:31 am:

    Effective ad. It portrays Rauner as a leader who is trying to fix Illinois. Effective use of newscasters who seem to be almost endorsing Rauner’s efforts. I’d give it an A- only because it’s a bit too long.


  14. - VanillaMan - Friday, May 26, 17 @ 11:33 am:

    TV Talking Head: Gov. Bruce Rauner promised to fix the state’s financial trouble, but he couldn’t.

    TV Talking Head: Gov. Bruce Rauner promised to fix the state’s budget mess, but he couldn’t.

    TV Talking Head: His plans would have gutted working families, so they failed to find support.

    TV Talking Head: He doubled down and failed to compromise.

    TV Talking Head: Rauner never presented either a balanced budget, or any cuts, so spending went out of control even as Illinoisans went without.

    TV Talking Head: Under Rauner, Illinois bill backlog debt exploded by over 10 Billion.

    TV Talking Head: Like Rauner, we’re out of time. He couldn’t be the governor he promised us he would be.

    Announcer: Rauner is a failed governor, we must replace now.


  15. - Sir Reel - Friday, May 26, 17 @ 11:35 am:

    So what exactly is his “bold plan?”

    Since early in his campaign, he’s referred to his “plans,” but never provides details, much less bills.

    As long as the public buys this half baked crap, he wins the messaging war.


  16. - Anonymous - Friday, May 26, 17 @ 11:36 am:

    Steward, ever think the rank and file are the informed, smart ones?


  17. - Redraider - Friday, May 26, 17 @ 11:41 am:

    Well done vanilla man- you are hired


  18. - illini - Friday, May 26, 17 @ 11:50 am:

    If ILLDEMS were serious about their messaging they would hire VanillaMan immediately.


  19. - Collinsville Kevin - Friday, May 26, 17 @ 11:55 am:

    Lousy ad, but great use of the terms “Livin’” and “Spendin’” Every day he’s makin’ me a little sicker.


  20. - Rogue Roni - Friday, May 26, 17 @ 11:58 am:

    A 55 sec ad? Is this for social media? If so it will engage the base but will be ignored by those not partaking of the kook-aid.


  21. - Reality Check - Friday, May 26, 17 @ 12:03 pm:

    Rauner “forgets” to mention his party affiliation anywhere in this campaign ad. That says something very revealing about the damage being done to the Republican brand.


  22. - RNUG - Friday, May 26, 17 @ 12:05 pm:

    They probably would not get elected, but we need at least one candidate to be honest with the public.

    As -V Man- says, start by making it clear Rauner has failed. Then tell the truth: the only way out of the mess Rauner created is more revenue from higher taxes. Blame it ALL on Rauner and the IGOP. Say we need a discussion on the entire state tax system. Push for a constitutional amendment to move to a progressive income tax; explain most people will pay the same or less. Push to close corporate welfare and giveaways. Push to expand and lower the sales tax.

    And if you want to counter the property tax freeze proposals, roll out a version of the Netsch tax swap plan.

    Spun properly, it can all be framed as a battle for the working class citizen against the rich elitist.


  23. - GOPgal - Friday, May 26, 17 @ 12:07 pm:

    “Gov. Bruce Rauner renewing his call for term limits.”

    I strongly suspect Bruce will not be happy when voters answer that call next year with respect to his office.


  24. - CCP Hostage - Friday, May 26, 17 @ 12:07 pm:

    My red district will eat this up and repeat back the quotes. OW is right, this ad totally and completely defeats the truth. With no rebuttal, this will be the truth.


  25. - RNUG - Friday, May 26, 17 @ 12:10 pm:

    == Rauner “forgets” to mention his party affiliation anywhere in this campaign ad. That says something very revealing about the damage being done to the Republican brand. ==

    As long as Rauner can “win” by keeping taxes low and starving the government beast, he doesn’t seem to care what the collateral damage is.


  26. - Don Gerard - Friday, May 26, 17 @ 12:10 pm:

    Don’t Blame Me…
    …I Voted for Vanilla Man!


  27. - Steward As Well.... - Friday, May 26, 17 @ 12:29 pm:

    “Anon” 11:36am - If smart is sitting back doing nothing, taking no position, not planning on voting, and willing to accept an unecessary financial hit on salary in the near future well if that is smart count me out. Just don’t come whining to me after the fact….


  28. - Steward As Well.... - Friday, May 26, 17 @ 12:52 pm:

    “Anon” 11:36, if “smart” is willing to accept a doubling of health premiums, pension reductions, unfettered privatization, and a big hit in pocket take home dollars respective to future salaries, well count me out. Just don’t come whining to me after the fact.


  29. - Jocko - Friday, May 26, 17 @ 1:10 pm:

    ==I cannot sign a fake budget==
    But your “stopgap” can be a billion more than the democratic one you bad-mouthed.

    He keeps going back to “property tax freeze”, a phrase that must’ve tested well. It’s a shame that homeowners will only hurt their communities if Bruce gets his want.


  30. - Anon221 - Friday, May 26, 17 @ 1:12 pm:

    As has been noted in his other “PSAs”, incredible amount of diversity in Rauner’s constituents shown! (S)


  31. - zatoichi - Friday, May 26, 17 @ 2:48 pm:

    Paul Harvey’s the ‘Rest of the Story’ is needed that disputes every line exactly like OW has done.


  32. - VanillaMan - Friday, May 26, 17 @ 3:17 pm:

    “I cannot sign a fake budget”

    AH
    Normally, that’s true, but you can because you are a fake governor!


Sorry, comments for this post are now closed.


* Reader comments closed for the weekend
* After being charged with grooming and possessing images depicting child sexual abuse, Nicholas Kachiroubas to be ousted from ICCB (Updated)
* Isabel’s afternoon roundup
* You reap what you sow
* Coverage roundup: US Supreme Court upholds domestic violence gun law (Updated x2)
* US Attorney's office files blistering motion supporting Haymarket Center's discrimination lawsuit against Itasca (Updated)
* Uber Partners With Cities To Expand Urban Transportation
* It’s just a bill
* Stop Illinois From Making Credit Cards Hard To Use
* Question of the day
* Open thread
* Isabel’s morning briefing
* SUBSCRIBERS ONLY - Today's edition of Capitol Fax (use all CAPS in password)
* Live coverage
* Yesterday's stories

Support CapitolFax.com
Visit our advertisers...

...............

...............

...............

...............

...............


Loading


Main Menu
Home
Illinois
YouTube
Pundit rankings
Obama
Subscriber Content
Durbin
Burris
Blagojevich Trial
Advertising
Updated Posts
Polls

Archives
June 2024
May 2024
April 2024
March 2024
February 2024
January 2024
December 2023
November 2023
October 2023
September 2023
August 2023
July 2023
June 2023
May 2023
April 2023
March 2023
February 2023
January 2023
December 2022
November 2022
October 2022
September 2022
August 2022
July 2022
June 2022
May 2022
April 2022
March 2022
February 2022
January 2022
December 2021
November 2021
October 2021
September 2021
August 2021
July 2021
June 2021
May 2021
April 2021
March 2021
February 2021
January 2021
December 2020
November 2020
October 2020
September 2020
August 2020
July 2020
June 2020
May 2020
April 2020
March 2020
February 2020
January 2020
December 2019
November 2019
October 2019
September 2019
August 2019
July 2019
June 2019
May 2019
April 2019
March 2019
February 2019
January 2019
December 2018
November 2018
October 2018
September 2018
August 2018
July 2018
June 2018
May 2018
April 2018
March 2018
February 2018
January 2018
December 2017
November 2017
October 2017
September 2017
August 2017
July 2017
June 2017
May 2017
April 2017
March 2017
February 2017
January 2017
December 2016
November 2016
October 2016
September 2016
August 2016
July 2016
June 2016
May 2016
April 2016
March 2016
February 2016
January 2016
December 2015
November 2015
October 2015
September 2015
August 2015
July 2015
June 2015
May 2015
April 2015
March 2015
February 2015
January 2015
December 2014
November 2014
October 2014
September 2014
August 2014
July 2014
June 2014
May 2014
April 2014
March 2014
February 2014
January 2014
December 2013
November 2013
October 2013
September 2013
August 2013
July 2013
June 2013
May 2013
April 2013
March 2013
February 2013
January 2013
December 2012
November 2012
October 2012
September 2012
August 2012
July 2012
June 2012
May 2012
April 2012
March 2012
February 2012
January 2012
December 2011
November 2011
October 2011
September 2011
August 2011
July 2011
June 2011
May 2011
April 2011
March 2011
February 2011
January 2011
December 2010
November 2010
October 2010
September 2010
August 2010
July 2010
June 2010
May 2010
April 2010
March 2010
February 2010
January 2010
December 2009
November 2009
October 2009
September 2009
August 2009
July 2009
June 2009
May 2009
April 2009
March 2009
February 2009
January 2009
December 2008
November 2008
October 2008
September 2008
August 2008
July 2008
June 2008
May 2008
April 2008
March 2008
February 2008
January 2008
December 2007
November 2007
October 2007
September 2007
August 2007
July 2007
June 2007
May 2007
April 2007
March 2007
February 2007
January 2007
December 2006
November 2006
October 2006
September 2006
August 2006
July 2006
June 2006
May 2006
April 2006
March 2006
February 2006
January 2006
December 2005
April 2005
March 2005
February 2005
January 2005
December 2004
November 2004
October 2004

Blog*Spot Archives
November 2005
October 2005
September 2005
August 2005
July 2005
June 2005
May 2005

Syndication

RSS Feed 2.0
Comments RSS 2.0




Hosted by MCS SUBSCRIBE to Capitol Fax Advertise Here Mobile Version Contact Rich Miller