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I… just don’t get it

Wednesday, Jul 26, 2017

* Perhaps you can help explain this campaign logo to me?…

…Adding… We may have a winner

It might be a B that was rotated around the center. If you look at the right half the top part is slightly smaller than the bottom, and if you look at the B in Biss it follows the same style. Kinda weak but best I have.

Kinda makes sense.

…Adding More… Hmm

Agree with Perrid but a little more…notice you can see the bold I and the proportional S curves…so the logo actually can spell his whole name…

- Posted by Rich Miller        

83 Comments
  1. - thunderspirit - Wednesday, Jul 26, 17 @ 10:16 am:

    The cynic in me thinks it’s a not-s0-veiled reference to Pritzker being Jewish.

    I am hopeful, though not optimistic, that the cynic in me is wrong.


  2. - Give Me A Break - Wednesday, Jul 26, 17 @ 10:17 am:

    The last thing Prince worked on?


  3. - Dave Dahl - Wednesday, Jul 26, 17 @ 10:17 am:

    “… and the Venn diagrams he controls …”


  4. - anonymous - Wednesday, Jul 26, 17 @ 10:18 am:

    It’s a purple flower with a cross in the middle of course. Catholic priests wear purple vestments before performing Reconciliation. Maybe it has something to do with that.


  5. - John Rawlss - Wednesday, Jul 26, 17 @ 10:18 am:

    Its an addition sign


  6. - Sgt. Slaughter - Wednesday, Jul 26, 17 @ 10:18 am:

    Biss for Governor: “Women. Jesus. Butterflies.”


  7. - Anonymous - Wednesday, Jul 26, 17 @ 10:18 am:

    thunderspirit-

    Biss is Jewish as well.


  8. - ILGOV2018 - Wednesday, Jul 26, 17 @ 10:19 am:

    Ummmm…Biss is Jewish too.


  9. - Boy Blunder - Wednesday, Jul 26, 17 @ 10:19 am:

    @thunderspirit Biss is also Jewish.


  10. - thunderspirit - Wednesday, Jul 26, 17 @ 10:19 am:

    == Biss is Jewish as well. ==

    Then my cynicism is misplaces. Mea culpa.


  11. - Fixer - Wednesday, Jul 26, 17 @ 10:19 am:

    Grapes are to Biss as apples are to Madigan?


  12. - From the 'Dale to HP - Wednesday, Jul 26, 17 @ 10:20 am:

    Purple in an attempt to get moderate GOPers to come over to his side?

    The primary is during Lent?


  13. - Dede - Wednesday, Jul 26, 17 @ 10:20 am:

    My best guess would be - the state flower for Illinois is a Violet. I think it actually looks like a violet.


  14. - Anonish - Wednesday, Jul 26, 17 @ 10:20 am:

    I kind of see a “B” in the right half of it, but on the whole I’m missing it.
    Maybe a flower? We’re growing like a flower? Nope, I got nothing


  15. - Dance Band on the Titanic - Wednesday, Jul 26, 17 @ 10:21 am:

    Inside joke for math nerds?


  16. - Blue Bayou - Wednesday, Jul 26, 17 @ 10:21 am:

    Biss For Governor: Because Math Is Hard


  17. - Oswego Willy - Wednesday, Jul 26, 17 @ 10:21 am:

    “Visit your doctor to see is Biss is right for you… “


  18. - Deft Wing - Wednesday, Jul 26, 17 @ 10:23 am:

    Another Bisstake.


  19. - South of Sherman - Wednesday, Jul 26, 17 @ 10:24 am:

    If you cut out the letters B-I-S-S in purple construction paper and threw them on a table, they might look something like that…

    I got nothin’.


  20. - The Captain - Wednesday, Jul 26, 17 @ 10:25 am:

    I just assumed it was two intertwined infinity symbols whose overlap forms a plus sign, a nod to his former mathematician days. Just a guess though.


  21. - City Zen - Wednesday, Jul 26, 17 @ 10:25 am:

    Subliminal SEIU messaging didn’t work for Chuy either.


  22. - OurMagician - Wednesday, Jul 26, 17 @ 10:25 am:

    “I Love You, You Love Me….”


  23. - Shamrockery - Wednesday, Jul 26, 17 @ 10:25 am:

    It looks like a logo for a pharmaceutical company. Maybe the whole campaign thing is just to raise awareness before he takes Biss Pharma public - IPO after the election?


  24. - Nikolai Mnev - Wednesday, Jul 26, 17 @ 10:29 am:

    bisstake


  25. - Liberty - Wednesday, Jul 26, 17 @ 10:30 am:

    Looks like a new idea right out of the 70s…


  26. - Sam Weinberg - Wednesday, Jul 26, 17 @ 10:31 am:

    It’s a subtle way to make sure he gets the Skokie/Evanston vote. There’s an awful lot of purple up there.


  27. - Chicago Cynic - Wednesday, Jul 26, 17 @ 10:31 am:

    Because Catholic Charities said he could use it for free?


  28. - wordslinger - Wednesday, Jul 26, 17 @ 10:31 am:

    It’s a transition.

    Soon it will be just the logo and he’ll be The Politician Formerly Known as Biss.

    “Purple reign, purple reign….”


  29. - Ron Burgundy - Wednesday, Jul 26, 17 @ 10:31 am:

    –It looks like a logo for a pharmaceutical company.–

    Yeah, or a hospital.


  30. - Phenomynous - Wednesday, Jul 26, 17 @ 10:32 am:

    The logo actually has all of the letters to his last name in it, plus it has addition, subtraction, and infinity signs…because he is a mathematician and is smarter than you.

    You have to have Mensa level intellect to understand.


  31. - Politically Buff - Wednesday, Jul 26, 17 @ 10:32 am:

    Let’s break it down:

    Purple is often seen as a more “feminine” color, and right now there are no women in either primary for governor. So Biss, by using purple as his ONLY color, is signaling to women voters that he is their candidate.

    Smart. A+.


  32. - Truthseeker - Wednesday, Jul 26, 17 @ 10:35 am:

    should be “better than this” . . . .


  33. - Just Observing - Wednesday, Jul 26, 17 @ 10:36 am:

    That is the worst logo (not just political logo) I have ever seen. The Biss campaign needs to go back to the drawing board on this one.


  34. - TopHatMonocle - Wednesday, Jul 26, 17 @ 10:36 am:

    Maybe the inspiration for Biss’ logo was his discredited research showing that circles are really just bloated triangles. As you can see very clearly, here is an example of four shapes that are both triangles and circles at the same time. He was right all along!


  35. - City Zen - Wednesday, Jul 26, 17 @ 10:37 am:

    ==bisstake==

    Bisstake by the Lake?


  36. - 46 and 2 - Wednesday, Jul 26, 17 @ 10:37 am:

    Looks like two interlocked infinity symbols and a cross. I’m thinking a math reference with a connotation of endless possibility. But it does remind me of a health care logo.


  37. - Dan Bureaucrat - Wednesday, Jul 26, 17 @ 10:38 am:

    OW gets the spit out coffee laughter from me:

    “Visit your doctor to see is Biss is right for you… “


  38. - Professor - Wednesday, Jul 26, 17 @ 10:39 am:

    Dave Dahl is on the right track - thinking of venn diagrams. The mathematician bringing the overlapping entities (government branches - people) together. That’s my guess.


  39. - MissingG - Wednesday, Jul 26, 17 @ 10:39 am:

    Purple, beyond being the “swing state” or, you know, a combination of red and blue, is often associated with feminist organizations and LGBT orgs and is also sometimes (for those reasons) adopted for progressive causes. The shape itself? No clue


  40. - Curl of the Burl - Wednesday, Jul 26, 17 @ 10:40 am:

    I hate to see what happens when the bubble(s) bursts.


  41. - Perrid - Wednesday, Jul 26, 17 @ 10:40 am:

    It might be a B that was rotated around the center. If you look at the right half the top part is slightly smaller than the bottom, and if you look at the B in Biss it follows the same style. Kinda weak but best I have.


  42. - Rich Miller - Wednesday, Jul 26, 17 @ 10:41 am:

    I think Perrid may be right.


  43. - lake county democrat - Wednesday, Jul 26, 17 @ 10:41 am:

    1) Maybe an attempt to be different and eye-catching.

    2) An intern went looking through “free-images-for-you.com” and that was the best alternative.


  44. - SinkingShip - Wednesday, Jul 26, 17 @ 10:42 am:

    Kinda looks like a “JB” to me.


  45. - MissingG - Wednesday, Jul 26, 17 @ 10:43 am:

    I look forward to his campaign explaining this


  46. - Periwinkle - Wednesday, Jul 26, 17 @ 10:46 am:

    I think it’s a kind of venn diagram whose intersections create a plus sign - sort of a “stronger together” idea. If that’s true I like the concept but agree that it’s not the clearest.

    Lots of good reasons for purple. NU in his district, LGBTQ, good for all genders, bipartisanship etc.


  47. - City Zen - Wednesday, Jul 26, 17 @ 10:47 am:

    The Montreal Expos logo was easier to decipher.


  48. - Anon0091 - Wednesday, Jul 26, 17 @ 10:48 am:

    If Perrid is right, then it’s just astonishingly bad execution of an idea. It’s so breathtakingly awful. Like New Coke awful.


  49. - cdog - Wednesday, Jul 26, 17 @ 10:48 am:

    I agree that it’s inspired by the letter “B.”

    The correct “B” is flipped, and then flopped, but there is still “common ground” and “intersection.”

    This probably sends signals to the far-left, especially with the color purple.

    A little disruption in the military today for the flip-flopped group…


  50. - Arsenal - Wednesday, Jul 26, 17 @ 10:49 am:

    ==NU in his district==

    In that, it’s a bit similar to candidates with U of I connections using orange and blue. But the Illini have a statewide reach that Wildcats lack.


  51. - Obviously - Wednesday, Jul 26, 17 @ 10:50 am:

    Purple for Northwestern. The rest? Not sure.


  52. - Libertarian Madman - Wednesday, Jul 26, 17 @ 10:50 am:

    Looks like my evolving screensaver orb froze and somehow landed on a campaign logo


  53. - Anon III - Wednesday, Jul 26, 17 @ 10:57 am:

    Back to the drawing board. Please.


  54. - CLJ - Wednesday, Jul 26, 17 @ 10:59 am:

    It’s the rejected logo change for Advocate Health. The hospital/health care logo didn’t work for Hillary. Don’t think it’ll work for Biss.


  55. - A guy - Wednesday, Jul 26, 17 @ 10:59 am:

    ==I think Perrid may be right.==

    Perrid is absolutely right.
    And……

    This states unequivocally that Biss supports the legalization of Recreational Cannabis.

    Just ask dirreP.


  56. - 47th Ward - Wednesday, Jul 26, 17 @ 11:00 am:

    I’d really love to see how awful the runners up were in the logo competition. I mean, if this is the winner, the one Biss fell in love with, the one that will be featured on all of his campaign advertising for the next 8 months, imagine what the losing logos must have been.


  57. - Mod Dem - Wednesday, Jul 26, 17 @ 11:15 am:

    Agree with Perrid but a little more…notice you can see the bold I and the proportional S curves…so the logo actually can spell his whole name…


  58. - Free Set of Steak Knives - Wednesday, Jul 26, 17 @ 11:16 am:

    Obviously purple clematis.

    In witchcraft, clematis symbolizes ingenuity and mental prowess.

    Clearly, this is a Wicca thing.


  59. - Anonymous - Wednesday, Jul 26, 17 @ 11:17 am:

    Pffft, it’s clearly “art”…or something


  60. - Grand Avenue - Wednesday, Jul 26, 17 @ 11:18 am:

    His team probably told the designers to do something that looks like Math so they merged Venn Diagrams with a Plus Sign and Voila!


  61. - Anonymous - Wednesday, Jul 26, 17 @ 11:20 am:

    Wait, I know, it’s one of those 3D pictures like the posters from years ago. If you stare at it the correct way, you’ll see a 3D image of the math formula that fixes all the State’s problems. Or a giraffe. Or a tank.


  62. - enoughalready - Wednesday, Jul 26, 17 @ 11:20 am:

    Looks like Barney the Dinosaur’s EPT results.


  63. - Phemonynous - Wednesday, Jul 26, 17 @ 11:23 am:

    I think Phenomynous might be right lol.


  64. - Montrose - Wednesday, Jul 26, 17 @ 11:23 am:

    Were their high fives in the campaign office when they decided on this logo? I really hope there weren’t high fives.


  65. - W Flag - Wednesday, Jul 26, 17 @ 11:27 am:

    “Listen to what the flower people say…”

    A golden oldie from “Spinal Tap.”


  66. - Ron of Japan - Wednesday, Jul 26, 17 @ 11:29 am:

    Inspired by the flower of choice for Milton Berle’s Guest Villain on the “Batman” series, “Louie the Lilac.”


  67. - 46 and 2 - Wednesday, Jul 26, 17 @ 11:30 am:

    Think Perrid and Mod Dem are right.

    Also has the math connotation with infinity/venn diagrams.


  68. - de-sine - Wednesday, Jul 26, 17 @ 11:31 am:

    Goodness, didn’t realize how many qualified graphic art and design critics frequented this blog.


  69. - Saluki - Wednesday, Jul 26, 17 @ 11:36 am:

    File under “overthinking it.” Which that probably should be the campaign Slogan for his entire campaign.


  70. - Anonymous - Wednesday, Jul 26, 17 @ 11:36 am:

    It’s something he came up with hoping 100 commentors would raise his name, if not his hopes.


  71. - Political Animal - Wednesday, Jul 26, 17 @ 11:36 am:

    “We’re at a cross roads.”

    And, the conjoining sections are darker.

    “We’re stronger together.”


  72. - The Old Professor - Wednesday, Jul 26, 17 @ 11:38 am:

    Biss says “I am no longer in mathematics” when asked about the errors that permeated his PhD thesis and research papers.

    http://retractionwatch.com/2017/02/23/false-results-retracted-paper-senator-inaccurate-not-fraudulent-say-editors/


  73. - JBiss - Wednesday, Jul 26, 17 @ 11:39 am:

    Some people will find it strangely appealing. Others will find it oddly off-putting. Basically the same way people respond to the candidate.


  74. - wordslinger - Wednesday, Jul 26, 17 @ 11:44 am:

    – qualified graphics and design critics–

    Tut-tut. Big voting bloc, are they?

    Might be a better idea to communicate something to the unwashed masses. The Return of the Blob ain’t cutting it.


  75. - Leatherneck - Wednesday, Jul 26, 17 @ 12:04 pm:

    - Phenomynous - Wednesday, Jul 26, 17 @ 10:32 am:

    The logo actually has all of the letters to his last name in it, plus it has addition, subtraction, and infinity signs…because he is a mathematician and is smarter than you.

    You have to have Mensa level intellect to understand.

    “I’m even smarter than former federal prosecutors.”


  76. - Karen - Wednesday, Jul 26, 17 @ 12:16 pm:

    Maybe Biss can condescendingly explain what it means and remind everyone that they’re really not that smart.


  77. - X-prof - Wednesday, Jul 26, 17 @ 12:22 pm:

    I get it, totally. ==> Daniel, better think again.


  78. - MissingG - Wednesday, Jul 26, 17 @ 1:47 pm:

    I think it’s a pretty nothing logo, but least it’s not a B with a wing on it.


  79. - Amalia - Wednesday, Jul 26, 17 @ 2:09 pm:

    Biss, headed back to the classroom


  80. - Anonymous - Wednesday, Jul 26, 17 @ 3:02 pm:

    And after all of the thought that probably went into this abstract logo, they attach it to the most nondescript and mundane font ever.


  81. - Trump2020 - Wednesday, Jul 26, 17 @ 4:15 pm:

    I don’t know what the logo as a whole is intended to mean, but I’m pretty sure the darkest spot in the middle represents the small fraction of Illinoisans that would actually vote for Biss.


  82. - Periwinkle - Wednesday, Jul 26, 17 @ 4:42 pm:

    The guy knows his way around the statehouse, I’ll take that over a graphic designer any day.


  83. - blue dog dem - Thursday, Jul 27, 17 @ 7:35 am:

    Silly ppppeople. P is for progressive.


Sorry, comments for this post are now closed.


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