* Chuck Sweeny isn’t a fan of Gov. Bruce Rauner’s new TV ad that features Republican governors claiming Speaker Madigan’s policies have been a boon for their states…
The ad assumes Jack and Jill Voter know all there is to know about Mike Madigan, who has never been on a statewide ballot and doesn’t travel around the state making speeches. The ad also assumes that if voters know of Madigan, most don’t like him and blame him for every one of Illinois’ fiscal irregularities since the state nearly went bankrupt in the 1840s because it spent too much money building the Illinois & Michigan Canal.
It’s quite a reach to expect people to know all that.
Here’s one more reason the ad could backfire: It invites the neighbors to intrude into our family argument and lord their alleged superiority over us.
People hate that. This is our fight, so let us fight it. Butt out, Scott, Eric and Eric.
The ad also fails because it smacks in the mouth Illinois business owners who are loyal to the state, saying in effect, “Boy, are you a dummy for staying in that state.”
People know who Madigan is and they don’t like him - and they don’t like what they believe he has done to their state. The “this is our fight” argument is a good one, but a year ago a poll found that almost half of Illinoisans want to leave their state.
The legislature is taking a week off before returning to finish the veto session.
Rauner plans to put that time to good use by leading a delegation to Israel to “explore opportunities for expanded business and research ties” that are linked to technological innovation. A number of top officials from the University of Illinois are also part of the delegation.
Obviously, everyone hopes the trip will be a success. But just to be safe, maybe Rauner can bring along copies of his new campaign ad to show all of the wondrous opportunities right next to Illinois, in case this state isn’t good enough.