What is the point of this ad? The music is melodramatic. The copy sounds like the IOP crew wrote the script using a book of tired cliches that don’t even make any sense. If this is any indicator of the campaign they will run or the quality of their forthcoming work product, I put the line at Durkin +7.5.
Never seen a positive Profit ad. It’s good.
Not blaming his opponent. That’s a first.
Introducing Mickey’s look plus all the standard good background shots- hugging his wife, American flag tie with photo of Abe Lincoln, giant eagle, kid smiling at the table with dad, speaks well.
Good stuff, don’t think this race is going to be the walk in the park the folks are expecting.
Proft got real close to Sandack last time. If it weren’t for Dem operatives coming out and helping him, plus Dem folks taking R ballots Sandack was done.
No Dems switching ballots for Durkin, they’ve got their own primary this time for Governor, they can’t switch over.
‘Not looking for a title, just an opportunity.’ OK. So what do you have to offer? This generic vid piece could easily cover a job app, online get to know you, selling HVAC equipment, financial planner, or pastor. All spots are easy stereotypes to fit almost anyone. No idea who he is.
- People Over Parties - Monday, Nov 27, 17 @ 11:48 am:
It’s not that great of an ad. I can understand the concept, trying to introduce a candidate, etc. But, its executed so poorly that it distracts from it’s original purpose. If Proft really wants to be the kingmaker he considers himself, he should probably pay for a decent producer.
How did they not have to file an A-1 for this? Or has it just not hit yet?
It can’t be an independent expenditure, right? If “independent” means literally anything, I’d think it has to mean you can’t do a direct-to-camera shoot with the candidate. And you KNOW photoshopping that eagle alone costs $1,000…
So the crux of the ad is: “Mickey wants an opportunity” - with nothing that explains why he deserves that opportunity, or even what that “opportunity” is. Aside from the cool eagle shot, as long as he continues to run this ad, Mickey should consider changing his name to Goofy…this ad accomplishes nothing.
This ad does what it’s supposed to do, introduce the candidate in a hometown, nice guy type of way.
This isn’t the final ad, by any means and it will change tone soon.
2 ads in two weeks going to get ugly real soon.