* Brace yourselves…
The whopping $66 million spent on ads in the Democratic and Republican primaries for Illinois governor made it the most expensive non-presidential primary of all time, according to the ad-tracking firm Advertising Analytics.
And because of the winners last night — incumbent Republican Gov. Bruce Rauner (who spent more than $16 million over the airwaves) and Democrat J.B. Pritzker (who spent more than $33 million on ads) — the general election is likely destined to be the most expensive gubernatorial contest in history.
Advertising Analytics projects total spending could exceed $150 million.
…Adding… The Illinois Chamber’s Independent Expenditure PAC has reported spending $183,783.19 on former Rep. Ken Dunkin’s primary race. Dunkin came in third out of four with 18 percent, receiving 3,097 votes. That works out to $59.24 per vote.
* Tribune Editorial: Rauner, Pritzker and ‘whatever it takes’
* Tired of hearing from rich white guys? Get ready for $300 million more, Illinois