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Rauner campaign launches two new initiatives

Monday, Jun 18, 2018 - Posted by Rich Miller

By Hannah Meisel

* The Rauner campaign launched two new storytelling initiatives this morning — one called “Back Bruce” and standalone website called “Women Working for Change.” The female-focused website (which already has its own Facebook, Twitter and Instagram accounts) is far more interesting.

The site, ww4c.org, currently features 17 stories, dating back to December, some of which are female-focused but others are general-interest recycled campaign content. A podcast from the vertical also forthcoming, but the Rauner campaign couldn’t tell me yet when the podcast is launching or who will be hosting the show.

The latest story highlights a new-ish pilot program called “Illinois Family Connects,” which was touted in an April press release as a “free, universal nurse home-visiting program that can provide peace of mind for all families, and create positive health outcomes for at-risk babies.”

The WW4C story goes on to explain the pilot program, which is up and running in Peoria County and Stephenson County, supported by a $650,000 grant. A story about the project from last summer says the pilot program is “a product of the Illinois Home Visiting Task Force, which Diana Rauner has co-chaired since 2009 and is a public-private partnership funded through federal and state grants.”

* From Rauner campaign manager Betsy Ankney this morning…

Friend, 


As Bruce Rauner’s campaign manager, I am keenly aware of the power Illinois’ women have to define the future of our state.
 
To harness this power and to ensure all women have a voice in this election cycle, we’ve launched Women Working for Change (WW4C). The mission of this group is to help women across the state stay informed and engaged so when each of us cast a vote in November we are confident we are making a choice that is truly aligned with our beliefs and goals.
 
WW4C will share feature stories that dig deep into the issues that keep us up at night, profiles on women from across our state sharing their perspectives and ideas, and original content for women, by women.

* Launching an entirely female-focused platform, especially in the #MeToo era, is a shrewd move for the Rauner campaign. The campaign tells me that both First Lady Diana Rauner and Lt. Gov. Evelyn Sanguinetti will be involved. They couldn’t tell me if the stories will make their way into traditional ad buys, but with the Pritzker campaign hitting Rauner hard on women’s health issues (eg breast cancer screenings during the impasse), I wouldn’t count it out.

Also interesting to note: a story labeled “Executive Order on Sexual Harassment in Illinois Government Makes Timely Investigations a Priority” uses Kevin Quinn’s mugshot as its main photo.

The “Back Bruce” web page currently only features three videos of GOP elected officials/candidates (only one of the three identifies himself as such), but the campaign tells me that testimonials of everyday Illinoisans are coming soon.

…Adding…

* Had someone point out that the Women Working for Change initiative isn’t quite “new,” as there’s a whole email archive for it dating back to December. I guess we could call it a re-launch.

       

23 Comments
  1. - Anonymous - Monday, Jun 18, 18 @ 1:13 pm:

    $650,00] grant? From who?


  2. - Arsenal - Monday, Jun 18, 18 @ 1:14 pm:

    Wait, they’re launching an initiative that they launched in December?


  3. - Cheryl44 - Monday, Jun 18, 18 @ 1:15 pm:

    Women Working 4 Change sounds like what the GOP would like to pay female staff.


  4. - Thoughts Matter - Monday, Jun 18, 18 @ 1:30 pm:

    Given the amount of harm that occurred to women and children as a result of the lack of a budget for several years, I’m inclined to stick to the opinion I had prior to reading this article. A website isn’t going to change my mind.


  5. - City Zen - Monday, Jun 18, 18 @ 1:41 pm:

    Cheryl44 wins the internet today.


  6. - Barrington - Monday, Jun 18, 18 @ 1:41 pm:

    Toooo little too late. Harm has already been done and won’t be forgotten.


  7. - Oswego Willy - Monday, Jun 18, 18 @ 1:43 pm:

    ===First Lady Diana Rauner===

    Puts the First Lady in the eye of a storm that know one can predict its next move.

    It’s policy and now social policy and commentary she is being inserted.

    Ok.


  8. - Henry Francis - Monday, Jun 18, 18 @ 1:53 pm:

    I can’t wait to see Lady Di in her next commercial. I wonder what she will find ugly about Bruce this time around while everyone chuckles.


  9. - 47th Ward - Monday, Jun 18, 18 @ 2:18 pm:

    ===The campaign tells me that both First Lady Diana Rauner and Lt. Gov. Evelyn Sanguinetti will be involved.===

    Oh good, so it’s bi-partisan then?


  10. - Oswego Willy - Monday, Jun 18, 18 @ 2:19 pm:

    ===Oh good, so it’s bi-partisan then?===

    Aw, now you’re just showing off…


  11. - annonin' - Monday, Jun 18, 18 @ 2:36 pm:

    Shrewd? Hardly and they left of the AG superstar. Is she on a s***list?


  12. - Anon - Monday, Jun 18, 18 @ 2:39 pm:

    Has Rauner even appointed a chief compliance’s officer promised in his eo earlier this year?


  13. - Postbot 4092 - Monday, Jun 18, 18 @ 2:59 pm:

    What do you know, people who have dedicated years of their lives to posting about how much they hate Bruce Rauner on a web site populated by other people dedicated to hating Bruce Rauner think they are the target audience for this message and are sure it will fail because you know, they hate Bruce Rauner.


  14. - DarkHorse - Monday, Jun 18, 18 @ 2:59 pm:

    To annonin’ - yeah, I wondered about the AG star being left off. Maybe they are a bit cautious after the “gay adoption” flap - can’t imagine that went over well with Lady Diana.


  15. - Anon221 - Monday, Jun 18, 18 @ 2:59 pm:

    For details on the Home Visiting Task Force, you can access their agendas, etc. from this site:

    https://www2.illinois.gov/sites/OECD/EarlyLearningCouncil/Pages/PreviousDocuments.aspx#qst5

    Ounce may be the pass through as well as the one of the main partners for this program.


  16. - Oswego Willy - Monday, Jun 18, 18 @ 3:02 pm:

    - Postbot 4092 -

    Your concerned trolling is endearing, lol


  17. - Postbot 4092 - Monday, Jun 18, 18 @ 3:07 pm:

    Thanks Oswego Willy. Just glad to see you have a reason to get up every morning. A purpose filled life is a beautiful thing.


  18. - Oswego Willy - Monday, Jun 18, 18 @ 3:09 pm:

    - Postbot 4092 -

    I don’t think you grasp what concerned trolling is, lol

    If you have a point, you should try to make it. Being a victim then using concerned trolling isn’t changing many minds either.


  19. - Huh? - Monday, Jun 18, 18 @ 4:58 pm:

    So 1.4% has binders and binders of women?


  20. - Huh? - Monday, Jun 18, 18 @ 5:32 pm:

    Postbot - the people who post here do not suffer fools lightly. They are thinking, discerning people.


  21. - wordslinger - Monday, Jun 18, 18 @ 5:39 pm:

    –Women Working 4 Change sounds like what the GOP would like to pay female staff.–

    Looks like the people who gave you “Squeezy” have flipped and joined BTIA(TM).

    Don’t these alleged big-hitters ever put their brainstorms to the test?


  22. - Rabid - Monday, Jun 18, 18 @ 10:14 pm:

    Bring back Illinois is now bring back bruce. No social agenda is now WW4c


  23. - Rabid - Monday, Jun 18, 18 @ 10:25 pm:

    WW4c want four more years of the status quo


Sorry, comments for this post are now closed.


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