The Rauner campaign is launching a new ad titled “Just Call Madigan” highlighting JB Pritzker’s corrupt connections to Mike Madigan. Pritzker took advantage of his insider relationships with Mike Madigan and Joe Berrios to save thousands on his property taxes.
Property taxes too high? If you’re a politically-connected insider like Pritzker, that’s no problem! Just Call Madigan!
The Pritzker Crew just isn’t talented enough to turn the property tax dodge (which shoulda been rectified and known about to attack Rauner’s own property tax issues) and make it about Rauner lining and taking a tax homeowner exemption in Winnetka and sending, after clouting his denied daughter, to a CPS school, Payton Prep.
It reinforces a thing Rauner wants reinforced, but it seems forced, forced comedy to the point, and Rauner needs people to start liking him, this doesn’t make Rauner more likable or make the point any better than the other ads.
Rate it a C
At some point Rauner has to start telling people why he should be Governor.
The ads about DCFS and Quincy Veterans haven’t even hit yet. He needs to solidify why he deserves another term. he’s not running against Jeanne this time.
“Property taxes too high? Just call Madigan (banned punctuation)”
My first impression was, Madigan= Lower Property Taxes, what’s not to like? The ad gives no solid connection that only the rich can afford the law firm Madigan is in to be able to file these appeals. It really makes it appear that, you got a problem with high property taxes, then Call Madigan. Viewers aren’t going to associate this ad with Lawyer Madigan, they (more likely) will associate it with Speaker Madigan, and it infers that he has the power to lower property taxes. Is that really what Rauner wants people to take away from this ad??? C- leaning toward D.
Well, if you go by the Rich Miller school of watching with the sound off, it literally says that if you want to lower your property taxes, Mike Madigan will get the job done.
So on that basis, I guess I will say D.
With the sound on, I guess I would give it a C, it talks infers that billionaires are taking advantage of the system. But it also kinda makes it sound like Madigan’s services would be available to anyone. so why not hire the guy that the billionaires are hiring?
Bottom line, I think this probably works better as an ad for Madigan and Getzendanner than it does as an ad for Citizens for Rauner.
C+ The material is familiar, but as has been often noted on this blog it is all on Pritzker for not getting this story explained months ago. Writing a check for the taxes would have been acceptable.
On a side note, I was called by a J. B. worker seeking to solicit my vote. When I expressed displeasure about his toilets being removed making his building uninhabitable, the person answered that “it is a hundred and twenty year old building” on Astor Street and that the plumbing needed to be upgraded. How long does it take to make repairs?