Today, ahead of Bruce Rauner’s desperate “reset” speech, the Pritzker campaign is releasing two new TV ads that show exactly why Bruce Rauner is trying so hard to reframe his inability to lead after four years of failure.
The ads highlight the central failure of Rauner’s tenure: the two-year budget crisis that Illinoisans are still recovering from. “736 Days” focuses on how the crisis hurt local communities by delaying funding for schools and forcing local governments to raise property taxes while “Unpaid” focuses on Rauner racking up over $10 billion in unpaid bills and wrecking state finances.
“From harming local neighborhood schools to forcing property tax hikes and tanking state debt, communities across Illinois are still reeling from Bruce Rauner’s two-year budget crisis, and no single speech can erase the fact that four years of his failure is enough,” said Pritzker campaign communications director Galia Slayen.
Want to see what failure looks like? Because of Bruce Rauner, Illinois went 736 days without a budget, delaying funding for schools while local governments were forced to raise property taxes. Four years of failure is enough.
Want to see what failure looks like? When Bruce Rauner took office, Illinois had $6 billion in unpaid bills. But after Rauner’s budget crisis, we had over $16 billion. Bruce Rauner, four years of failure is enough.
A TV-watching buddy told me last night that the :15 spots were played back-to-back.
*** UPDATE *** Despite the claims by the Pritzker campaign (and the fact that I only heard about the spots last night), the Rauner campaign says the ads are not new and have been running since last Thursday.
The most striking thing to me about this list is that the last three guys all had some weirdo hangup about Mike Madigan.
- Robert the Bruce - Thursday, Sep 13, 18 @ 1:44 pm:
Well-done, simple. Since I’m picky, I’d prefer to see the name “Rauner” in big letters earlier on in the first ad, as I’m not 100% sure that all voters know what he looks like.
The subject matter choice is wise. Rauner as a budget failure. Pritzker’s numbers don’t add up / he won’t releae them, so it may be reasonable he’ll fail too….so good to get it out there that Rauner has had his chance and failed.
And a carrhart jacket. And a biker vest. And a suit and tie. And a……
But seriously, these are good spots because they’re short. You pretty much get the whole message before you can reach the remote and change the channel. Saw these running all weekend on local (central IL) outlets during baseball and football games. Also playing in heavy rotation this week on HGTV. I did notice on several occasions these running back-to-back immediately after Bruce Rauner commercials. Not sure if that’s just coincidence? Can you place an ad buy and say “we’ll pay extra for you to run these right after my opponents commercials”?