IMA-backed group runs positive ad for Rauner
Wednesday, Oct 10, 2018
Notice how the ad is so super positive, but Gov. Rauner isn’t shown until the 12-second mark (and then only briefly) and his name doesn’t appear on screen until five seconds before the ad ends. The thinking may be that when a candidate is as unpopular as Rauner is, they had to set a positive mood before bringing him fully on screen or people would tune out. That’s one reason why I think Rauner’s own recent positive ad doesn’t work well.
The Economic Freedom Alliance is funded by the Illinois Manufacturers Association. No word on where the IMA is getting all this cash. You’ll recall they spent big bucks against Sam McCann this month and ran a “toilet” ad against JB Pritzker.