Capitol Fax.com - Your Illinois News Radar » Preckwinkle launches first negative TV ad of the runoff
SUBSCRIBE to Capitol Fax      Advertise Here      Mobile Version     Exclusive Subscriber Content     Updated Posts    Contact
CapitolFax.com
To subscribe to Capitol Fax, click here.
Preckwinkle launches first negative TV ad of the runoff

Friday, Mar 1, 2019 - Posted by Rich Miller

* Press release…

Lori Lightfoot says she’s running as the change candidate, but the only thing she’s trying to change right now is her record of looking out for powerful interests.

Lightfoot is a wealthy corporate attorney who represented Wall Street banks. During her time as a corporate attorney, she was reprimanded for misconduct after allegations of abuse of power.

Lightfoot defended a Wall Street bank being sued for racial discrimination and Republican politicians trying to protect their power.

Lightfoot, who likes to talk about how she is the “change” candidate, was appointed over and over and over to political appointments by politicians Rahm Emanuel and Richard Daley. Is that change? In those roles, she overruled her own investigators to justify police shootings.

So today, the campaign for Toni Preckwinkle released an ad to tell the truth about Lightfoot’s record. Because the only thing Lori Lightfoot is trying to change is her story.

You just knew something like this was coming soon. Lightfoot has gained serious momentum from her first round win. Preckwinkle has to stop it as soon as she possibly can before the momentum gets out of control.

* Rate the ad

       

23 Comments
  1. - 47th Ward - Friday, Mar 1, 19 @ 3:21 pm:

    That’s the whole kitchen sink. We’ll see if it sticks or if Lightfoot can respond, but I think that’s everything Preckwinkle has. Not surprised they are airing it now, but there’s not much there there, so Preckwinkle better hope people buy it.


  2. - Jaron - Friday, Mar 1, 19 @ 3:30 pm:

    Nice lie there. She was reprimanded when she worked for the U.S. Attorney’s office, not when she was at Mayer Brown.


  3. - Almost the weekend - Friday, Mar 1, 19 @ 3:30 pm:

    I’m not trying to stir the pot or put on a tin foil hat and turn on the X-Files, and full disclosure I do not live in Chicago or have a horse in the race. But I wonder what the response would be if somebody like Bill Daley used this filtered version of Lightfoot with a negative ad as hard hitting as this. The 18 to 24 second footage in particular.
    Preckwinkle’s campaign from 2010 to 2019 will be a good case study on the benefits of incumbency and the negatives. She is now part of what she battled against.


  4. - Reality Check - Friday, Mar 1, 19 @ 3:34 pm:

    Too cluttered IMO. Better to put the one or two strongest hits in a spot and ride that. Also, the racial discrimination allegation doesn’t pass the smell test. And watched with the sound off, the open and close could be Lightfoot positives (just her face and name on screen).


  5. - Northside - Friday, Mar 1, 19 @ 3:35 pm:

    Preckwinkle and her “boy’s” are so one note. And it’s flat. Get a clue kids. It was Martwicks silly bully show that made me vote for Lori Lightfoot.


  6. - NIU Grad - Friday, Mar 1, 19 @ 3:35 pm:

    A lot of long focuses on her face…

    I know this is just the first round, but I can see the barrage of negative backfiring on an already unpopular Preckwinkle.


  7. - Gooner - Friday, Mar 1, 19 @ 3:36 pm:

    It is a solid ad. Make some points that will have appeal and it is early so it can define Lightfoot.

    It is sort of funny that the buddy of Joe Berios who put Burke’s kid on the payroll is running it, but that’s another thing altogether.


  8. - Anonymous - Friday, Mar 1, 19 @ 3:38 pm:

    Not a good add knowing it come from Prekwinkle, Cook County Democratic Party boss.


  9. - Truthteller - Friday, Mar 1, 19 @ 3:41 pm:

    Preckwinkle has been in the public spotlight for a long time.
    Certainly Lightfoot’s record bears scrutiny. What she has done as a prosecutor and a corporate attorney will likely give us more insight into how she might perform as mayor than her stated positions which, after all, are designed for the sole purpose of garnering votes


  10. - Crazybleedingheart - Friday, Mar 1, 19 @ 3:43 pm:

    ” I think that’s everything Preckwinkle has. ”

    I don’t.


  11. - Shytown - Friday, Mar 1, 19 @ 3:47 pm:

    Team Toni is really, really scared


  12. - lake county democrat - Friday, Mar 1, 19 @ 3:47 pm:

    Not sure this ad doesn’t reassure some uninformed voters that Lightfoot isn’t some anti-business DSA type.


  13. - Amalia - Friday, Mar 1, 19 @ 3:51 pm:

    every person I know in Chicago Government is ducking because they know this is going to be a brawl of a campaign. the look of terror on their faces is astounding. it’s not about their jobs necessarily, it’s about the combat that we are all witnessing.


  14. - Anonymous - Friday, Mar 1, 19 @ 3:51 pm:

    Is this broadcast or online only?

    Watch it with the sound off, and it’s not bad. Lightford looks bad (visually) with a list of bad headlines. If this is broadcast and has enough points behind it, it can sink in.

    Remember, most Chicago voters stayed home on Tuesday. There’s a lot of votes up for grabs. For voters who said they’d wait until there were just two before they start paying attention, this is a good ad.


  15. - Rich Miller - Friday, Mar 1, 19 @ 3:52 pm:

    ===Is this broadcast or online only?===

    Read the headline. I checked.


  16. - a drop in - Friday, Mar 1, 19 @ 3:58 pm:

    As always, every candidate has issues. We will see which ones matter.


  17. - Boomerang - Friday, Mar 1, 19 @ 4:02 pm:

    Your serve, Ms Lightfoot.
    Cue the “Soda Tax” ad…


  18. - Talleyrand - Friday, Mar 1, 19 @ 4:03 pm:

    TP has literally never had a non-government job and is criticizing someone for their private sector livelihood. Lawyers take tough matters, that’s what they do.

    Does anyone know how many debates they have signed up for? Toni better hope it is a number between zero and zero (and if more than zero, perhaps Martwick shouldn’t do the debate prep).


  19. - 47th Ward - Friday, Mar 1, 19 @ 4:06 pm:

    ===Cue the “Soda Tax” ad…===

    I’d do an ad pointing out how low income black homeowners got screwed by Toni’s BFF Joe Berrios so rich people could pay less.

    The Tribune did all of the hard work. Now it’s just a matter of finding an African American who lost their home because Toni’s not ready for reform.

    Game, set, match.


  20. - wordslinger - Friday, Mar 1, 19 @ 4:10 pm:

    I think I’d chop it up. Lot of info.

    “The only thing LL is trying to change is her story” is a very good closer.


  21. - Anon Y - Friday, Mar 1, 19 @ 4:12 pm:

    It’s a turnoff too soon just like her negative acceptance speech. Berrios, Burke, Chicago boss, soda tax, yearly tax increases, cook scandals, what reform no one seems to know? Change in a different form it is a coming. People have had enough and money isn’t available and taxes aren’t deductible it matters..


  22. - Fav human - Friday, Mar 1, 19 @ 4:16 pm:

    I think it’s appealing to the “progressive” segments of the voter base.

    And that’s what negative AD should do. Target the opponent’s base.

    Of course all lawyers take tough cases, especially if the client can afford to pay well.

    As a counter I much prefer the Betios/Burke hit to the pop tax hit.


  23. - Responsa - Friday, Mar 1, 19 @ 4:20 pm:

    I think Lori’s personal story of being a non-politician with considerable private sector experience is a large part of what got her to the mayoral playoff. So, even with its tonal negativity Toni takes a risk with featuring Lori’s story to voters who are not already very familiar with Lightfoot. In terms of moving Toni herself forward this ad feels like a not particularly notable grade C effort.


Sorry, comments for this post are now closed.


* Not as great as it sounds, but whatevs
* SUBSCRIBERS ONLY - Today's edition of Capitol Fax (use all CAPS in password)
* Morning briefing
* Open thread
* Live coverage
* Yesterday's stories

Support CapitolFax.com
Visit our advertisers...

...............

...............

...............

...............

...............

...............


Loading


Main Menu
Home
Illinois
YouTube
Pundit rankings
Obama
Subscriber Content
Durbin
Burris
Blagojevich Trial
Advertising
Updated Posts
Polls

Archives
February 2023
January 2023
December 2022
November 2022
October 2022
September 2022
August 2022
July 2022
June 2022
May 2022
April 2022
March 2022
February 2022
January 2022
December 2021
November 2021
October 2021
September 2021
August 2021
July 2021
June 2021
May 2021
April 2021
March 2021
February 2021
January 2021
December 2020
November 2020
October 2020
September 2020
August 2020
July 2020
June 2020
May 2020
April 2020
March 2020
February 2020
January 2020
December 2019
November 2019
October 2019
September 2019
August 2019
July 2019
June 2019
May 2019
April 2019
March 2019
February 2019
January 2019
December 2018
November 2018
October 2018
September 2018
August 2018
July 2018
June 2018
May 2018
April 2018
March 2018
February 2018
January 2018
December 2017
November 2017
October 2017
September 2017
August 2017
July 2017
June 2017
May 2017
April 2017
March 2017
February 2017
January 2017
December 2016
November 2016
October 2016
September 2016
August 2016
July 2016
June 2016
May 2016
April 2016
March 2016
February 2016
January 2016
December 2015
November 2015
October 2015
September 2015
August 2015
July 2015
June 2015
May 2015
April 2015
March 2015
February 2015
January 2015
December 2014
November 2014
October 2014
September 2014
August 2014
July 2014
June 2014
May 2014
April 2014
March 2014
February 2014
January 2014
December 2013
November 2013
October 2013
September 2013
August 2013
July 2013
June 2013
May 2013
April 2013
March 2013
February 2013
January 2013
December 2012
November 2012
October 2012
September 2012
August 2012
July 2012
June 2012
May 2012
April 2012
March 2012
February 2012
January 2012
December 2011
November 2011
October 2011
September 2011
August 2011
July 2011
June 2011
May 2011
April 2011
March 2011
February 2011
January 2011
December 2010
November 2010
October 2010
September 2010
August 2010
July 2010
June 2010
May 2010
April 2010
March 2010
February 2010
January 2010
December 2009
November 2009
October 2009
September 2009
August 2009
July 2009
June 2009
May 2009
April 2009
March 2009
February 2009
January 2009
December 2008
November 2008
October 2008
September 2008
August 2008
July 2008
June 2008
May 2008
April 2008
March 2008
February 2008
January 2008
December 2007
November 2007
October 2007
September 2007
August 2007
July 2007
June 2007
May 2007
April 2007
March 2007
February 2007
January 2007
December 2006
November 2006
October 2006
September 2006
August 2006
July 2006
June 2006
May 2006
April 2006
March 2006
February 2006
January 2006
December 2005
April 2005
March 2005
February 2005
January 2005
December 2004
November 2004
October 2004

Blog*Spot Archives
November 2005
October 2005
September 2005
August 2005
July 2005
June 2005
May 2005

Syndication

RSS Feed 2.0
Comments RSS 2.0




Hosted by MCS SUBSCRIBE to Capitol Fax Advertise Here Mobile Version Contact Rich Miller