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Rate the new Think Big ad

Wednesday, May 15, 2019

* This is the second Think Big ad on this topic…

Today, Think Big Illinois released a new television ad urging state legislators to give Illinoisans the opportunity to vote on the fair tax. By supporting the fair tax amendment in Springfield, legislators will ensure Illinoisans have the chance in November 2020 to decide what kind of tax system they want – one that works for everyone, or one that just works for the wealthy few.

“Deserve” will run in markets across the state. Watch the ad here.

“Illinoisans deserve to decide if they want to keep our current unfair tax system in place, or want a system that levels the playing field for all our families. It’s not often that voters have the chance to have a direct say on such important issues for them and their families, and legislators should not deny them of that opportunity,” said Quentin Fulks, Executive Director of Think Big Illinois. “Think Big Illinois hopes legislators will do what’s best for our state and give Illinoisans the chance to vote on the fair tax.”

* Rate it

* Script

Don’t you think voters should get to decide whether to change Illinois’ tax system?

That’s what’s about to be determined in Springfield.

A yes vote by the legislature would put the fair tax on the ballot, so you get a chance to decide.

Tell your representative.

We deserve a vote.

Not as dark as the last one.

- Posted by Rich Miller        

  1. - Commonsense in Illinois - Wednesday, May 15, 19 @ 9:39 am:

    B+ or A-…Simple direct and the pictures compliment the script. It also paints a very simple message which is hard to disagree with. Whichever side one is on this issue, it’s hard to say, “No thanks…I don’t want to vote on this…”.

  2. - PublicServant - Wednesday, May 15, 19 @ 9:41 am:

    I think it’s worth explaining that your legislator’s YES vote just gives you the opportunity to vote the fair tax up or down. Some people may not be clear on that.

  3. - Grandson of Man - Wednesday, May 15, 19 @ 9:56 am:

    Good ad, but I thought I saw a different, better one on TV yesterday evening (not sure). The ad is trying to get people to call their reps and act as participants in making the law.


    Before a certain kind of right wing whining begins, Pritzker and Democrats won, so there will not be pension reform and term limits CA’s for the voters to decide. Win first then try to go for it.

  4. - City Zen - Wednesday, May 15, 19 @ 9:58 am:

    Good ad. Most people don’t even know this is part of the process.

    While you’re talking to your representative, make sure to tell him to add inflation protection and remove the Marriage Penalty.

  5. - wordslinger - Wednesday, May 15, 19 @ 10:08 am:

    There’s a call-to-action, at least. That’s an improvement.

    It would be stronger if they customized it in select markets to actually identify the rep. they should contact. I wouldn’t presume people know who their reps. are.

  6. - Jocko - Wednesday, May 15, 19 @ 10:14 am:

    word +1.

    Think Big should direct viewers to their website, maybe use your address (or city) to lookup the e-mail/phone number for your representative.

  7. - Lucky Pierre - Wednesday, May 15, 19 @ 10:14 am:

    I guess a majority of Illinois residents are “right wing whiners” as term limits, redistricting and pension reform all enjoy bipartisan majority support.

  8. - Responsa - Wednesday, May 15, 19 @ 10:17 am:

    Best of the bunch so far– by far. Still, “tell your representative” is a weak call to action and unlikely to be acted upon by the vast majority of viewers who may not even clearly understand what “representative” this ad refers to. Grade B.

  9. - A guy - Wednesday, May 15, 19 @ 10:44 am:

    It’s better. But the bar wasn’t very high. The message is still very defensive in nature (at least to me it looks and sounds that way)

    This is likely too complicated to hit with :15 second spots. They haven’t educated nearly enough to use spot lengths that are really more suited to closing the deal.

    They’ve assumed the sale a little too early.

  10. - Donnie Elgin - Wednesday, May 15, 19 @ 11:08 am:

    Third ad seeking support for the “Fair Tax” that provides zero details on what the heck the “Fair Tax” is.

  11. - Annonin' - Wednesday, May 15, 19 @ 11:08 am:

    Sheer genius. Much better than anything SpankyBaise is serving up

  12. - jimbo26 - Wednesday, May 15, 19 @ 11:12 am:

    Rate A. Finally a message people can understand. Push the R’s with a question “don’t you believe in democracy” next.

  13. - wordslinger - Wednesday, May 15, 19 @ 11:15 am:

    –I guess a majority of Illinois residents are “right wing whiners” as term limits, redistricting and pension reform all enjoy bipartisan majority support.–

    I guess if a majority of Illinois voters felt strongly enough about those issues, your guy wouldn’t have suffered the worst defeat of any Illinois incumbent governor in 100 years.

    You and the troncs keep claiming mandates for Rauner’s campaign platform when the dude couldn’t break 40% in the general election.

    Your sense of entitlement is noted, ad nauseum, but that’s not how politics or democracy works.

  14. - Arsenal - Wednesday, May 15, 19 @ 11:16 am:

    ==I guess a majority of Illinois residents are “right wing whiners” as term limits, redistricting and pension reform all enjoy bipartisan majority support.==

    Do they? ‘Cause the guy who ran for Governor promising all 3 of those things got absolutely crushed.

    Decent ad. Nice and simple. And of course, just being on the air at all is the true value.

  15. - anon2 - Wednesday, May 15, 19 @ 11:40 am:

    The “whiners” who insist the people should decide on term limits, pensions, and redistricting will all vote against letting the people decide on the graduated income tax. In other words, it’s not really the principle of direct democracy they favor. It all depends upon the issue.

  16. - Tim - Wednesday, May 15, 19 @ 11:46 am:

    They need 71 votes. I am sorry they have some cowards in their caucus but that’s the Speaker’s problem, not the taxpayers. If raising taxes is such a good idea you would assume this is more popular. If it passes it can come to the people. I am ready, willing, and able to vote no when it appears on a ballot in front of me, along with a vote against any candidate that supports it.

  17. - Arsenal - Wednesday, May 15, 19 @ 12:05 pm:

    ==If raising taxes is such a good idea you would assume this is more popular. ==

    Oh, is that how it works, good ideas just pass without debate, or politicking, or horse-trading?

    That’s new.

  18. - Chap09 - Wednesday, May 15, 19 @ 12:24 pm:

    quick question Rich- should the proposal be put to voters, who gets to write that language that will be on the ballot?

  19. - wordslinger - Wednesday, May 15, 19 @ 12:29 pm:

    –…should the proposal be put to voters, who gets to write that language that will be on the ballot?–

    C’mon man.

  20. - anon2 - Wednesday, May 15, 19 @ 2:05 pm:

    ==who gets to write the language? ==

    Hint: It’s not the opponents.

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