Lawyer Daniel Epstein is the first out of the gate with a TV ad set to begin airing Wednesday in the hotly contested race for a seat on the Illinois Supreme Court, six months before the candidates face off in the March primary. […]
“I think part of it is that it’s just time to kind of get our name out there,” Epstein said. “We’re doing a good job of telling a compelling story and this is part of it and we want to have supplementary materials when we go around to talk to people — we want that to be how people recognize us.”
The Supreme Court seat is a county-wide race, but Epstein’s ad will only air in the northern and western suburbs and North Side and West Side wards, for two weeks, two to three times a day. Epstein, who is from Evanston, is looking to solidify his base in those parts of the county and they’ve been the areas where he’s laid the most groundwork and where he expects to spend a lot of time, he said.
In other words, he’s gonna run as the white candidate. He’ll have company, however. And a couple-tree times a day for two weeks won’t get him much exposure, particularly if he doesn’t stay up.
* Anyway, click here to watch the ad and then explain your rating in comments.