* Facebook ads and direct mail make it very easy for candidates to talk out of every side of their mouths at once. Lynn Sweet with the scoop…
An internal document for Rep. Dan Lipinski’s Democratic primary campaign, obtained by the Chicago Sun-Times, proposed pitching Republicans by highlighting his vote against Obamacare while wooing independents by reminding them he opposed its repeal.
Other highlights from the strategy document suggesting messages to various voter demographics in the 3rd Congressional District:
•Hispanics were to be flagged about Lipinski’s “pro-Dreamer votes” while Republicans would be targeted with “pro border patrol” messaging.
•Lipinski is anti-abortion and that would be the emphasis for Republicans and Catholics, but not for outreach to other women, millennials, teachers, independents, union members and nurses.
•A drive to persuade Republicans to vote in the Democratic primary would include reaching out to GOP officeholders; getting letters from “GOP surrogates”; and through Facebook “ads targeting independents.”
“The kind of cynicism displayed in the Lipinski campaign memo is why a lot of people are turned off from politics,” said Marie Newman. “Since he has not voted with the Democrats on critical issues, this memo suggests he is turning his attention to Republicans instead. This is why I am running - because I believe this district needs a real Democrat who will fight for everyday issues and represent working people, lower health care costs, and fight for our Democratic values.”