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Rate the first Marie Newman TV ad

Wednesday, Feb 5, 2020

* Press release…

Today, Marie Newman, Democratic candidate for Congress in Illinois’ 3rd District, announced her first television ad with a spot called “Learned” in her primary race against 15-year incumbent Dan Lipinski.

The ad tells the story of Marie’s roots in the district and the values she learned from her community that led her to become a successful small business owner and community activist (script is below). It also highlights some key differences with Dan Lipinski and echoes Marie’s belief that it’s time for a real Democrat to represent this district. The ad is part of an over half million dollar buy the Newman campaign has reserved.

Momentum continues to grow for the Newman campaign, with endorsements from the Illinois Federation of Teachers this week and 8 local elected officials and 4 key independent political organizations.

* Ad

* Script

Meet Marie Newman. Born at Little Company of Mary, baptized at St. Barnabas, raised in Beverly and Palos. This community shaped Marie’s belief in hard work and equality. Marie scrubbed floors to pay for college and went without health insurance when she couldn’t afford it. But Marie became a successful small business owner and community leader. Now Marie is running for Congress to do what Dan Lipinski won’t: raise wages for working people and ensure health care is a right for everyone.

…Adding… On a side note in that district…

Illinois State Republican Leadership Endorses IL-3 Congressional Candidate Mike Fricilone Over Nazi Arthur Jones
“We have a fantastic candidate for Congress in Mike Fricilone. I am proud to join countless other Republicans in endorsing him for Congress.” – Republican Senate Leader Bill Brady

CHICAGO – IL-3 GOP Congressional Candidate Mike Fricilone today was endorsed by both Republican Leaders of the Illinois State Senate and State House. His opponent is American Nazi Party leader Arthur Jones.

Republican Senate Leader Bill Brady
“We have a fantastic candidate for Congress in Mike Fricilone. I am proud to join countless other Republicans in endorsing him for Congress. Mike has been a leader on the Will County Board in passing budgets that both cut taxes and improved services. Republican voters must know that the party in our state stands with Mike and not his fake Republican opponent who has been a Nazi leader and denies the Holocaust.”

Republican House Leader Jim Durkin
“Today I am proud to announce my endorsement of Mike Fricilone for Congress. Mike has fresh and bold ideas for our community, state and nation. He is a proud, forward-thinking conservative. Under his watch as Finance Chairman in Will County, they cut taxes, reduced waste and built a new public safety center, new courthouse and new county health center, all without raising taxes. Mike’s opponent Arthur Jones has also filed as a Republican, but he is only running to spread his Nazi message of Holocaust denial which our party condemns in the strongest possible terms.”

Will County Board Member Mike Fricilone
“Our party needs a nominee who can show the public what real Republican values are. We must show the voters there is a real Republican choice and that I am that candidate. I am so honored to have the endorsement of both Leader Brady and Leader Durkin. Together we will build a party that fights for lower taxes, cuts wasteful spending, and brings fresh, bold ideas that move our nation forward.”

About Mike Fricilone: Mike Fricilone is a Will County Board Member and the Republican Leader of the Will County Board. Fricilone, is running for Congress to bring bold and fresh ideas to Washington to move our community forward. Mike is an active sports coach in our community, a 30-year member of St Bernard’s Parish, President and a charter member of the Lockport High School Charitable Foundation, and has spent the last 6 years on the board of directors of the Will County Children’s Advocacy Center.

- Posted by Rich Miller        

  1. - Grandson of Man - Wednesday, Feb 5, 20 @ 3:16 pm:

    Like it. Great and simple production. Rate it an A.

  2. - Donnie Elgin - Wednesday, Feb 5, 20 @ 3:17 pm:

    Two mentions of catholic institutions.

  3. - Boone's is Back - Wednesday, Feb 5, 20 @ 3:18 pm:

    I found the ad disorienting with the collage of pictures that bombard the screen. I think it would have been stronger if it was easier to follow visually and concentrated on a single message.


  4. - SpfdNewb - Wednesday, Feb 5, 20 @ 3:22 pm:

    A from me. This is how you primary sitting legislators, show you are from the district and point out one or two things that separate you from the incumbent.

  5. - Roman - Wednesday, Feb 5, 20 @ 3:30 pm:

    == Two mentions of Catholic institutions ==

    And no abortion mention. Interesting.

    Looks like she’s trying to establish some street cred outside of her west suburban base. Most the votes in that district are in the 19th Ward-Oak Lawn-Orland Park corridor, so that’s a smart strategy.

  6. - Paddyrollingstone - Wednesday, Feb 5, 20 @ 3:39 pm:

    I’m hoping Lipinski hangs on but thought this was a solid ad.

  7. - Oswego Willy - Wednesday, Feb 5, 20 @ 3:42 pm:

    === Two mentions of catholic institutions===

    I’m curious to this note. While true, it’s interesting you point this out.

    It’s a “C+“

    It’s a bit busy, the music makes it more busy, needlessly, no LARGE name identification, relying on sound, when sound is “off” it’s far more difficult to decipher what the ad is about.

    It is what it is, it’s out there, but lacking a good visual of her name, and far too busy to introduce her properly.

    It’s an effort, not a great one.


  8. - Shytown - Wednesday, Feb 5, 20 @ 3:47 pm:

    Solid A. It’s different enough to get people to listen. Savvy approach.

  9. - Amalia - Wednesday, Feb 5, 20 @ 4:08 pm:

    don’t like the bulletin board way this is done, but the catholic mention helps her. I give it a B.

  10. - Ron Burgundy - Wednesday, Feb 5, 20 @ 4:10 pm:

    Solid B and I am not predisposed to be a fan. Good idea to anchor herself to the area through local institutions, and despite the Catholic Church’s monolithic views on abortion actual parishioners are split in polling.

    Deducted one grade for the Badger. /s

  11. - Responsa - Wednesday, Feb 5, 20 @ 4:33 pm:

    I liked the narrator’s voice (I often do not in political ads) but I did not feel this ad gave much in the way of substance in offering why I should actually vote for her. Where she was born and went to school is interesting I guess, but not really useful in separating her from her primary opponents in my opinion. Grade C.

  12. - Southwest Sider - Wednesday, Feb 5, 20 @ 6:07 pm:

    It successfully tries to brand her as a “local,” when many perceive her to be an upper middle class outsider.

    The ammunition against Lipinski is light.

    As someone mentioned, Catholic is mentioned twice, yet without the abortion issue. The abortion issue is Newman’s main driving point for upseating Lipinski.

    Finally, this advertisement sure looks like a pivot to the center, and hides her usual progressive credentials.

  13. - low level - Wednesday, Feb 5, 20 @ 7:20 pm:

    Fascinating. Never knew she was from Beverly & Barnabas in particular. Tying her into local institutions. Good. Saying she’s a “real Democrat”. Well, if there are any pro life Dems left in Illinois, they are in that district. I give it a B

  14. - Flyer - Wednesday, Feb 5, 20 @ 8:20 pm:

    What community did she lead?

  15. - Victor Kingston - Wednesday, Feb 5, 20 @ 10:43 pm:

    No one has noticed this is an introduction/Name ID ad in a district she’s already ran in? Are we suddenly grading on a curve that ignores all past elections? Come on now. B- at best. C in all reality. This isn’t something she should have to run. She should be wailing on Lipinski at this point.

  16. - Bruce - Wednesday, Feb 5, 20 @ 11:11 pm:

    Did ad show her political patrons from the left. Those of us that vote in primaries know her history and friends.
    Does ad mention what church she attends now?

  17. - Southsider - Wednesday, Feb 5, 20 @ 11:15 pm:

    For someone who has consistently chastised Lipinkski for voicing his Catholic Faith, she sure is opening the door for criticism for pandering. Doubt she’s been invited to the same number of Catholic Men’s clubs as Lipinski…not gonna fool many.

  18. - Frank talks - Thursday, Feb 6, 20 @ 12:04 am:

    I was baptized at St. Barnabas now I mock the man who followed his Catholic faith, the same faith I want all you hometown folks to listen and believe I’m one of you on, and is Pro-Life. Just like the priest says at St. Barnabas.
    Deceptive ad. If you don’t believe in Catholic doctrine don’t tout your Catholic street cred.

  19. - Candy Dogood - Thursday, Feb 6, 20 @ 12:41 am:

    ===Doubt she’s been invited to the same number of Catholic Men’s clubs as Lipinski===

    It’s 2020 not 1920. Ladies have been voting for a whole century now and a big part of why there are a lot of folks in that district ready to ditch Lipinski is that he seems to have some funny ideas about women not having rights.

    I don’t think you’re making the point you think you’re making.

  20. - 17% Solution - Thursday, Feb 6, 20 @ 6:43 am:

    == I was baptized at St. Barnabas now I mock the man who followed his Catholic faith.==
    She said Lapinski was against raising wages and ensure healthcare is a right for all. How is that mocking? Lapinski voted against the Affordable Care Act. And the Affordable Care Act has caused abortions to go down. Not very Catholic of him.
    The wage issue really isn’t true, Lapinski endorses the minimum wage to be $12 and tied to inflation instead of $15 an hour, but you really can’t say he “won’t raise wages for working people.”
    I give the ad a C because most is true but some is false.

  21. - Moderate Mike - Thursday, Feb 6, 20 @ 10:46 am:

    Her businesses were not successful at all. She also went into businesses with a swindler and a crook and pretended not to know about it when the Tribune questioned her about it last cycle:

  22. - Da Big Bad Wolf - Friday, Feb 7, 20 @ 2:14 pm:

    Moderate Mike, what’s the issue? Ex-cons gotta eat too.

Sorry, comments for this post are now closed.

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