Capitol - Your Illinois News Radar » Rate the new Illinois tourism ad “Time for me to drive”
SUBSCRIBE to Capitol Fax      Advertise Here      Mobile Version     Exclusive Subscriber Content     Updated Posts    Contact
To subscribe to Capitol Fax, click here.
Rate the new Illinois tourism ad “Time for me to drive”

Wednesday, May 12, 2021

* Press release excerpt…

Governor JB Pritzker today joined the Illinois Office of Tourism and industry leaders to kick off “Time for Me to Drive,” a new campaign to promote the return of travel across the state. In its first new campaign for tourism since the onset of COVID-19 last year, the State of Illinois is encouraging residents and visitors to get out and enjoy Illinois’ diverse communities and scenic landscapes safely.

To view and download media assets for “Time for Me to Drive” click here.

A multi-state ad campaign set to launch later this week will encourage travel to a broad range of destinations throughout Illinois, while positioning the state to seize on pent up demand. As consumer trends reveal an increased desire to travel by car, the new campaign is timed to highlight Illinois as a top choice for travel ahead of the summer season.

“The Abraham Lincoln Presidential Library and Museum is one of our state’s greatest attractions having welcomed millions of people from around the world. That’s why I chose it as the place to announce Illinois’ new tourism campaign – one designed especially to meet this moment in our history,” said Governor JB Pritzker. “After an incredibly difficult year in which the pandemic kept us all close to home and staying apart, lifesaving vaccines are bringing us back to life and heading toward a summer of fun and venturing out. Today I’m proud to launch the Time for Me to Drive Campaign – inviting people to see all of Illinois, showing off adventures of all kinds: Historic sites and winery tours, state parks and rock climbing, hiking, and zip-lining, hundreds of craft breweries and thousands of excellent restaurants across the state.”

“Time for Me to Drive” highlights the state’s seven national scenic byways and highways as more travelers seek to pack their cars and hit the road, a trend seen increasingly across the country. Featured trips span the state’s iconic museums, world-class architecture, and natural wonders, including Matthiessen State Park in Oglesby, Mississippi Palisades State Park in Savanna, the Shawnee National Forest, and the Garden of the Gods in Herod. Road trip itineraries also promote the discovery of destinations in and around Chicago, including award-winning restaurants, small businesses offering Illinois-made products and unforgettable locations like Chicago’s Navy Pier, the Riverwalk and of course the city’s diverse neighborhoods.

Overall, the Illinois Tourism Office, housed within the Illinois Department of Commerce and Economic Opportunity (DCEO), has created over 60 original itineraries to help visitors navigate Illinois’ unique communities and natural resources.

The campaign will run on television, radio, digital and print media, and highway billboards spanning 18 markets, and with ads also available in Spanish. “Time for Me to Drive” represents the first phase of the State’s strategy to revitalize tourism in Illinois focusing on summer trips and regional overnight stays. Future tourism promotion efforts will be launched as indoor tourism activities, large festivals and mainstay attractions resume as public health guidelines allow. This gradual approach to tourism promotion will play an important role in supporting a safe return of the industry and its workers, while also boosting tourism revenues.

Total spending is $6 million.

* Here’s the spot

- Posted by Rich Miller        

  1. - Stu - Wednesday, May 12, 21 @ 12:07 pm:

    Nice to hear REO’s music…now time for an ad with Cheap Trick

  2. - ChicagoBars - Wednesday, May 12, 21 @ 12:19 pm:

    I like the video. Song choice is “meh”.

    Anybody know what some of that video’s featured parks are?

  3. - SouthSide Markie - Wednesday, May 12, 21 @ 12:22 pm:

    Not as good as the Pure Michigan ads, but still pretty good. ChicagoBars makes my point that the graphics in the ad which identify the featured parks could be a little more prominent.

  4. - In_The_Middle - Wednesday, May 12, 21 @ 12:22 pm:

    Catchy tune, nice scenery and beautiful places to travel around the state. But I think Illinois deserves at least 60 seconds. And the website viewers are directed to is very good and covers alot of Illinois.

  5. - 47th Ward - Wednesday, May 12, 21 @ 12:27 pm:

    The challenge with Illinois tourism is that Chicago is a draw in and of itself, and it tends to overshadow Shawnee Nat’l Forrest, Mathieson State Park, Galena, etc. Plus, Chicago does its own tourism advertising.

    I think this ad is a good example of trying to sell too much. There are great places for a road trip in Illinois, but no one in their right mind wants to be caught in Chicago area traffic. That’s a contradictory message that would be cleaner if this ad omitted Chicago and instead focused on road trips/day trips to the locations highlighted.

    The music was the best part of this ad, except for the singing. Oof. Just let REO handle that next time.

    I’d give it 3 out of 10 stars. Needs improvement.

  6. - @misterjayem - Wednesday, May 12, 21 @ 12:33 pm:

    It doesn’t appeal to me, but I don’t think that it’s intended to.

    – MrJM

  7. - Jibba - Wednesday, May 12, 21 @ 12:38 pm:

    Solid B. The text could be larger (I saw it twice on my phone before I even noticed the text).

    BTW, it you don’t at least know the names of every park in this ad, you spend too much time in your own region. Or indoors, perhaps.

  8. - Kittycakes - Wednesday, May 12, 21 @ 12:42 pm:

    C minus. really boring. no one is going to google any of the places highlighted. i would suggest they watch a pure michigan spot and try again.

  9. - Merica - Wednesday, May 12, 21 @ 12:44 pm:

    Nice production value. Let’s not kid ourselves, all
    the tourism is headed in the opposite direction. 3 million people downstate and throughout the Midwest need their American Girl Doll fix, a taste of real pizza, tip their toes in some diversity, and some scenery

  10. - Oswego Willy - Wednesday, May 12, 21 @ 1:12 pm:

    It’s a C+

    Yeah, it’s aimed at trying to attract people here… it’s a nice spot… but if this was suppose to jump start a wave of tourism… it’s nice and may feel good to those who are the target audience (I’m not the target audience) but tough to see this campaign as a small snowball ramping up to an avalanche of folks.


  11. - Annonin' - Wednesday, May 12, 21 @ 1:21 pm:

    Good start…should have lots of folks jumpin’ and jivin’ up fifty five

  12. - ChicagoBars - Wednesday, May 12, 21 @ 1:23 pm:

    “BTW, it you don’t at least know the names of every park in this ad, you spend too much time in your own region. Or indoors, perhaps.”

    This is certainly an interesting critique about an ad intended to draw tourists to the State…

  13. - ChciagoMan12 - Wednesday, May 12, 21 @ 1:28 pm:

    I think it’s a start in the right direction for the state. I’m staying optimistic. More ads like this and focusing on different aspects of the state could make for a great post-COVID tourism boom!

  14. - Jibba - Wednesday, May 12, 21 @ 3:26 pm:

    Chicago Bars, it was you that asked the question, not the target audience of out-of-staters. I don’t expect them to know, but Illinoisans should.

    BTW, which one was unknown to you? Just wondering.

  15. - Cyber - Wednesday, May 12, 21 @ 6:51 pm:

    Tin ear while gas lines are growing on the East coast.

  16. - Responsa - Wednesday, May 12, 21 @ 10:39 pm:

    C. I am not impressed. Many states have ads out now to lure their residents to “weekend” and to entice people from other states and countries to visit. Illinois has much to offer and I am sorry this ad does not stand up to the competition very well.

TrackBack URI

Sorry, comments for this post are now closed.

* Sen. Rachelle Crowe among three recommended for US Attorney by Durbin and Duckworth
* Remember: Fossil Fuel Companies Prefer The Status Quo, Don’t Want An Energy Bill To Pass
* Open thread
* Congressional Black Caucus PAC weighs in for DPI Chair Robin Kelly with FEC
* Fitch moves Illinois from negative to positive outlook
* Yesterday's stories

Visit our advertisers...






Main Menu
Pundit rankings
Subscriber Content
Blagojevich Trial
Updated Posts

June 2021
May 2021
April 2021
March 2021
February 2021
January 2021
December 2020
November 2020
October 2020
September 2020
August 2020
July 2020
June 2020
May 2020
April 2020
March 2020
February 2020
January 2020
December 2019
November 2019
October 2019
September 2019
August 2019
July 2019
June 2019
May 2019
April 2019
March 2019
February 2019
January 2019
December 2018
November 2018
October 2018
September 2018
August 2018
July 2018
June 2018
May 2018
April 2018
March 2018
February 2018
January 2018
December 2017
November 2017
October 2017
September 2017
August 2017
July 2017
June 2017
May 2017
April 2017
March 2017
February 2017
January 2017
December 2016
November 2016
October 2016
September 2016
August 2016
July 2016
June 2016
May 2016
April 2016
March 2016
February 2016
January 2016
December 2015
November 2015
October 2015
September 2015
August 2015
July 2015
June 2015
May 2015
April 2015
March 2015
February 2015
January 2015
December 2014
November 2014
October 2014
September 2014
August 2014
July 2014
June 2014
May 2014
April 2014
March 2014
February 2014
January 2014
December 2013
November 2013
October 2013
September 2013
August 2013
July 2013
June 2013
May 2013
April 2013
March 2013
February 2013
January 2013
December 2012
November 2012
October 2012
September 2012
August 2012
July 2012
June 2012
May 2012
April 2012
March 2012
February 2012
January 2012
December 2011
November 2011
October 2011
September 2011
August 2011
July 2011
June 2011
May 2011
April 2011
March 2011
February 2011
January 2011
December 2010
November 2010
October 2010
September 2010
August 2010
July 2010
June 2010
May 2010
April 2010
March 2010
February 2010
January 2010
December 2009
November 2009
October 2009
September 2009
August 2009
July 2009
June 2009
May 2009
April 2009
March 2009
February 2009
January 2009
December 2008
November 2008
October 2008
September 2008
August 2008
July 2008
June 2008
May 2008
April 2008
March 2008
February 2008
January 2008
December 2007
November 2007
October 2007
September 2007
August 2007
July 2007
June 2007
May 2007
April 2007
March 2007
February 2007
January 2007
December 2006
November 2006
October 2006
September 2006
August 2006
July 2006
June 2006
May 2006
April 2006
March 2006
February 2006
January 2006
December 2005
April 2005
March 2005
February 2005
January 2005
December 2004
November 2004
October 2004

Blog*Spot Archives
November 2005
October 2005
September 2005
August 2005
July 2005
June 2005
May 2005


RSS Feed 2.0
Comments RSS 2.0

Hosted by MCS SUBSCRIBE to Capitol Fax Advertise Here Mobile Version Contact Rich Miller