The People Who Play By The Rules PAC has launched a new series, “Business Speaks” featuring successful job creators addressing the challenges of doing business in Illinois. An ad buy was placed in statewide media markets and the series is available on YouTube.
As Governor JB Pritzker has raised taxes and attempted to raise more, combined with his heavy-handed and unpredictable COVID lockdown policies, being a business owner in Illinois is more difficult than it’s been in generations. These are their stories.
First up is Tom Sodeika, the owner of a payroll services business in DuPage County:
Tom Sodeika, President/CEO of Auxilium HCM: “Everything that our Governor Pritzker has pushed through in policies do not serve the good citizens of Illinois. With his abuse of the emergency powers, he has negatively impacted businesses. We’re worried about paying our taxes, our home values are dropping while our property taxes are going up, and we are seeing big name businesses move out of Illinois. How much worse does it truly have to get?”
Tom Sodeika, President/CEO of Auxilium HCM: “Nothing is heading into the direction of improvements for Illinois. Our home values are dropping while our property taxes are going up, and it’s all built through policy, and frankly corruption that’s going to continue to happen. We can’t take it anymore.”
Terrible. The production looks like a cheap male supplements video. The guy rambles (they couldn’t even edit out the “uhs”) and is way too vague, and there’s no call to action. They barely even mention Pritzker, let alone Bailey.
Why is Proft wasting his money on the Gov’s race is my question. Why not try to influence house and senate or other statewides or SC races where that money could make more of an impact. The gov’s race is over.
F. Why have a “business leader” in the ad that can’t/won’t say how Pritzker’s policies hurt him and his business? Did he have to shut down? lay off staff? What was your home worth before Pritzker? What is it worth now?
Production value and messaging rate a D. But if we’re grading it on its ability to grift? Well that’s an A all day every day.
- Back to the Future - Tuesday, Aug 9, 22 @ 8:18 pm:
Usually I am a plus or minus around the other graders, but this is a truly awful Ad.
Rather than go with an F-, I think switching to a 1 to 10 number grade with 1 being the lowest grade works better for me.
For this Ad I going with a 0.
This may be the worst Proft ad ever and that’s saying a lot. Why, you ask? Well start with the triggering phrase, “abuse of his emergency power” which only appeals to the fringe right wing base. Polling has consistently shown that most people think Pritzker did a great job with the pandemic, so that will immediately turn people off. The few who remain will turn it off with the lie about falling home prices. It’s truly a horrid, horrid ad. Thank God that brilliant ad maker who helped kill Richard Irvin is gone and bad ole’ Dan is back.
@CubsFan16 - “Literally just a random guy rambling incoherently.”
The sad/funny thing is that @northsider (the original) is right… this isn’t a random guy. This is the director, secretary, and treasurer of Turning Point. This is the Face of the Franchise… the best they’ve got. Impressive, no?
- Give Us Barabbas - Wednesday, Aug 10, 22 @ 1:44 am:
Guy looks like Sam Madonia’s stunt double. Script is weak sauce repeating back the base’s slogans to themselves. D-minus.
This is a ad made to appeal to aggrieved white males — people who are already voting against JB. In other words, this is not a serious effort to influence the November election. It is an effort to please Dick Uihlein and keep money flowing to its creator, Dan Proft. For that, I give it an A.