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Rate Chuy Garcia’s first TV ad

Tuesday, Jan 24, 2023 - Posted by Rich Miller

* Here you go

I’m told there’s about $350K behind this spot now with more to come.

* Script…

This has always been home. But like many Chicago neighborhoods, too many nights we hear gunshots and face the reality of rising crime.

I’m Chuy García, and enough is enough. It’s time to get back to a safer Chicago now by getting more cops on our streets and illegal guns off of them.

Expanding community based violence prevention programs and tackling the root causes of crime by investing in left behind neighborhoods.

Because getting back to a safer Chicago can’t wait.

       

32 Comments »
  1. - CTA Defender - Tuesday, Jan 24, 23 @ 1:11 pm:

    “…more cops on our street”

    take a drink!


  2. - Here for the laughs - Tuesday, Jan 24, 23 @ 1:18 pm:

    Sounds solid. Diverse. With cops. And Chuy being a true Chicagoan standing outside in the cold with his breath showing.
    Rate A.


  3. - Hermosa - Tuesday, Jan 24, 23 @ 1:25 pm:

    Better late than never, I guess. Lightfoot has been attacking the dude for weeks and he comes out with this? Ok…


  4. - Your Neighbor - Tuesday, Jan 24, 23 @ 1:25 pm:

    A+ It reinforces his best quality. His authenticity. We may not always be coming from the same place. But at least he always gives me a sense that we are living on the same planet. As for the incumbent and some of the other challengers in this race on the other hand… well…


  5. - 47th Ward - Tuesday, Jan 24, 23 @ 1:27 pm:

    Another candidate at one of the debates said it best: Chuy is stealing Lightfoot’s crime plan. Lol.

    The ad is solid, nice production values and the message seems right. But they are all talking about crime and getting more cops off the street. So I am not sure this distinguishes him from the others.


  6. - Rudy’s teeth - Tuesday, Jan 24, 23 @ 1:28 pm:

    Rate D-
    Did Garcia write this himself? Very rough draft…not polished at all. Too many colloquial expressions.

    “What is a left behind” neighborhood?


  7. - Your Neighbor - Tuesday, Jan 24, 23 @ 1:34 pm:

    == Too many colloquial expressions==

    Have you ever actually spoken with anybody from Chicago? Colloquialisms is the only way we know how to talk.


  8. - Rudy’s teeth - Tuesday, Jan 24, 23 @ 1:42 pm:

    The Mayors Daley were the best and finest examples of colloquialisms.


  9. - Shytown - Tuesday, Jan 24, 23 @ 1:42 pm:

    C. I mean the production and look and feel is good, but he’s saying nothing to differentiate himself from the others. We need safer neighborhoods? Welcome to the club. Majority of voters want more police officers on the beat. He won’t commit to that (and you can’t use the guise fully finding community policing as a cover).


  10. - Southsider - Tuesday, Jan 24, 23 @ 1:43 pm:

    Not credible. Chuy’s never been pro-cop.


  11. - Three Dimensional Checkers - Tuesday, Jan 24, 23 @ 1:45 pm:

    ===Chuy is stealing Lightfoot’s crime plan. Lol.===

    Mayor Lightfoot did not invent violence prevention programs.


  12. - Oswego Willy - Tuesday, Jan 24, 23 @ 1:47 pm:

    It’s a B-/C+

    He’s up, he’s on the air, he’s talking crime…

    Who is “he”, as this ad doesn’t separate except to the idea of being up on TV

    They coulda made a better pass at this.


  13. - Arsenal - Tuesday, Jan 24, 23 @ 1:59 pm:

    ==Majority of voters want more police officers on the beat. He won’t commit to that==

    He literally says “more cops on the streets” in this ad?

    All of the crime ads are running together to me. Being on the air is good in and of itself, and I suspect that that’s all Chuy’s gonna get out of this one.


  14. - ChicagoBars - Tuesday, Jan 24, 23 @ 2:01 pm:

    I want to come back in my next life as a media consultant who exclusively advises candidates whether to rock a cardigan, a half zip, a fleece or a overcoat in their commercials.

    Commercial is a B? Sounds like he lives here. Covers the top of mind voter issue without getting bogged down giving any pesky specifics.


  15. - Amalia - Tuesday, Jan 24, 23 @ 2:13 pm:

    A because it is neighborhood focused. but I thought he was already up? maybe internet or tiny cable buy.


  16. - Louis G Atsaves - Tuesday, Jan 24, 23 @ 2:14 pm:

    Kind of a bland ad considering others have been running them for a while now. C+


  17. - Because I said so... - Tuesday, Jan 24, 23 @ 2:15 pm:

    I give it a C. It didn’t grab my attention as most of the other ads and candidates in the race.


  18. - Shytown - Tuesday, Jan 24, 23 @ 2:16 pm:

    Arsenal, I did miss that, my bad. It does reinforce my point that the overwhelming majority of voters want cops especially if even he’s using that line lol.


  19. - Gravitas - Tuesday, Jan 24, 23 @ 2:26 pm:

    “B-” grade and I’m being generous.

    It is upbeat and visually good looking, but he lost me when he switched to locations in Andersonville and Lincoln Park rather than the mean streets. “Root causes?” really? Sounds too much like a focus group approved slogan.

    Garcia was first elected in 1986 (Chicago City Council) and has held many offices since that time. If he has a real plan, what has taken him so long to announce it?


  20. - West Side the Best Side - Tuesday, Jan 24, 23 @ 2:37 pm:

    There were colloquialisms?


  21. - Any Moose - Tuesday, Jan 24, 23 @ 2:43 pm:

    Meh. C at best. Same general plan of “promises” spoken by every candidate.


  22. - Northsider - Tuesday, Jan 24, 23 @ 2:45 pm:

    Meh.

    It took this long for this? /facepalm


  23. - Montrose - Tuesday, Jan 24, 23 @ 2:46 pm:

    B - I guess everyone (well, almost everyone) thinks they need to use the magical words “more cops.” It would be a much lower grade if I was basing it on how I felt about the commercial, but I think for who he is trying to woo, B feels about right.

    I am hoping he is doing the opposite of Lightfoot - instead of being a far left candidate that jumps to the right on several issues once elected, Chuy is tacking right as a candidate and will govern much more like the left-leaning politician he has been his whole career.

    *Note, this is Chicago right and left, which is it’s own thing.


  24. - Pundent - Tuesday, Jan 24, 23 @ 2:50 pm:

    The ad is a B-/C+. Nothing particularly wrong with it but fairly generic and uninspired. It could have been aired by anyone and I’m not sure that this secures Garcia a runoff spot. And if your ad spend isn’t doing that it’s wasted opportunity and resources.


  25. - City Guy - Tuesday, Jan 24, 23 @ 2:52 pm:

    B minus or C plus. I don’t expect detailed policy statements in 30 sec ad, but this just seemed like a handful of buzz words. Meh


  26. - Concerned Citizen - Tuesday, Jan 24, 23 @ 3:19 pm:

    The video is no longer showing. It reads:

    Video unavailable
    This video has been removed by the uploader


  27. - New Day - Tuesday, Jan 24, 23 @ 3:19 pm:

    If this were a pass/fail test, I’d give it a pass (or a solid C). It’s generic and boring and filled with talking points. But he just needed to get in the game to stop any bleeding (if it actually exists) so it’s probably sufficient. He just needs to get in the runoff (which in my opinion he currently has an excellent chance of), so for this round, I’m not sure he needs to distinguish himself in any meaningful sense. BTW, what he does need to do is a buy larger than 350k. I get he’s worried about having adequate resources for April but I really think this is badly misguided. If he’s up against Vallas, there will be gobs of money from labor to help.


  28. - levivotedforjudy - Tuesday, Jan 24, 23 @ 4:18 pm:

    I like it because he may have the easiest path to the run-off. His issue would be if it is him vs. Brandon Johnson, but that is down the road. Be visible and he can work his network to solidify his base which by itself should put him in the top 2.


  29. - Steve - Tuesday, Jan 24, 23 @ 5:24 pm:

    The ad is B. Chuy is talking about crime. He’s being positive. I think it’s an effective ad. He comes off well.


  30. - Quarter-Zip 4 Life - Tuesday, Jan 24, 23 @ 5:46 pm:

    Solid “B”

    Chuy speaks for himself, no voiceovers (Brandon and Willie, take note). He walks and talks in a neighborhood with residents and cops (but no school hallway chat with cute kids and teachers ? c’mon Chuy !). Clean, direct text on screen and messaging.

    $350K is a good buy, so after it runs, he goes in the field to poll and tells us that now MLL is out off of the runoff and its Garcia-Vallas.


  31. - New Day - Tuesday, Jan 24, 23 @ 6:10 pm:

    “His issue would be if it is him vs. Brandon Johnson,”

    Zero chance of that happening.


  32. - HLV - Tuesday, Jan 24, 23 @ 8:08 pm:

    D- Video unavailable. Violates Police Rules. https://wgntv.com/news/wgn-investigates/garcias-police-ad-appears-to-violate-police-rules/


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