Today, JB For Governor released a new TV ad called “Towns Like Ours,” highlighting how Governor Pritzker is driving state investments to uplift pharmacies and lower prescription drug prices in rural and medically underserved communities.
The 30-second ad features a pharmacy owner in Petersburg, explaining how Gov. Pritzker’s investments have helped his pharmacy stay open and provide medicine at a lower price.
Rural and independent pharmacies across the state, like the one featured in this video, are directly benefiting from the Prescription Drug Affordability Act, which Gov. Pritzker signed into law in July 2025. The legislation took on predatory pharmacy benefit managers (PBMs) and created a grant program to support the local pharmacies that were being hurt by PBMs’ shady practices. As a result of the program, 434 independent Illinois pharmacies will receive nearly $25 million.
This is one of Gov. Pritzker’s many initiatives to ensure access to affordable life-saving healthcare. He also capped the out-of-pocket cost of insulin to $35 for a 30-day supply, capped out-of-pocket inhaler costs at $25 for a 30-day supply, and erased more than $1.1B in medical debt.
The ad will air on downstate broadcast and cable television markets, as well as on digital platforms.
The push to support independent pharmacies helps provide necessary patient access to these medications. Deputy Governor Manar made this a priority 8 years ago, and other states have used the Critical Access Pharmacy program model to prevent pharmacy deserts. Great job highlighting this important initiative.
A-
I’ll give him credit for trying to reach out to red Illinois. And pharmacy deserts are a big issue among my friends in rural Illinois.
The production is formulaic and probably won’t grab much attention.
Still, where he’s at, the first rule is: do no harm and this as is exactly that.
I’d give the ad a ‘B’. The ad focuses on a place where consumers aren’t getting their perscriptions from the big corporations like CVS. I don’t think he needs to do this ad but I’ll give him credit for not taking things for granted. No way Bailey is going to win.
- PBMobsterWrangler - Tuesday, Jul 21, 26 @ 8:32 am:
The push to support independent pharmacies helps provide necessary patient access to these medications. Deputy Governor Manar made this a priority 8 years ago, and other states have used the Critical Access Pharmacy program model to prevent pharmacy deserts. Great job highlighting this important initiative.
- Proud Papa Bear - Tuesday, Jul 21, 26 @ 9:37 am:
A-
I’ll give him credit for trying to reach out to red Illinois. And pharmacy deserts are a big issue among my friends in rural Illinois.
The production is formulaic and probably won’t grab much attention.
Still, where he’s at, the first rule is: do no harm and this as is exactly that.
- Steve - Tuesday, Jul 21, 26 @ 10:02 am:
I’d give the ad a ‘B’. The ad focuses on a place where consumers aren’t getting their perscriptions from the big corporations like CVS. I don’t think he needs to do this ad but I’ll give him credit for not taking things for granted. No way Bailey is going to win.
- Passin' Palmcards - Tuesday, Jul 21, 26 @ 10:20 am:
His best ad yet.
- Phineas - Tuesday, Jul 21, 26 @ 11:04 am:
A- solid. Props for non cringy everyday person quotes as compared to SoS ads