* Press release…

The Ameya Pawar for Governor campaign announced today its launch of a new website and brand reflecting Pawar’s bold and progressive vision for Illinois. In the true spirit of a grassroots volunteer-driven campaign, the website, logo and branding were created by a team of digital professionals inspired by Pawar’s message. The website and logo - worth tens of thousands of dollars - was in-kinded to the campaign.

The Ameya Pawar for Governor design uses inspiration from the New Deal era to convey a sense of power, strength and progress. The logo features the candidate’s name in bold-faced navy blue type with a red-orange wing darting off to the left. The wing symbolizes the American eagle and a rising phoenix, and is influenced by the vintage aerospace-inspired design of the 1930s and ‘40s. The color palette of navy, red-orange, teal and white is simple, American and modern.

“It is amazing. A team of digital professionals who had never worked together but share a belief in Ameya’s message, created a brand and world-class website in less than 30 days,” said John Telford, Volunteer Digital Director. “Our team has grown to more than 60 people, across all digital disciplines — and there is room for more.”

“I am overwhelmed by the support of so many who have volunteered with my campaign,” Pawar said. “They have spent countless hours working during lunch breaks, nights, and weekends. Their dedication is inspiring. Together we are leading a grassroots movement to bring the vision of a ‘New Deal’ across Illinois.”

Ameya’s campaign platform, A New Deal for Illinois, is modeled in the spirit of President Franklin D. Roosevelt’s economic and social policies, which turned around the nation as it struggled to recover from the Great Depression. Like Roosevelt’s New Deal, Ameya’s platform aims to reinvigorate Illinois’ economy at a time when the state has a backlog of $12 billion in unpaid bills and is now more than 20 months without a budget.

If there gonna say the design was worth “tens of thousands of dollars,” then they need to report it as such. The campaign has already admitted to the Board of Elections that it filed some disclosures after the legal deadline “in violation of the Illinois Campaign Financing Act.”

Anyway, click here to visit the new website and then tell us what you think.

…Adding… Pawar isn’t the only candidate chaneling Roosevelt…

…Adding More… Pawar campaign…

Hi Rich,

Thank you for posting our announcement on Capitol Fax. We have already collected the in-kind contribution forms from the volunteers who designed our website and logo. We will be filing the A-1s later today and will be in compliance with the campaign finance disclosure requirements as outlined by the State Board of Elections.

My best,

Tom