* The first ad we’ll discuss today is currently running on broadcast TV. From the Quinn campaign…

Governor Pat Quinn’s commitment to fighting against gun violence and standing up for victims and their families is highlighted in a new TV ad released today by his campaign.

The ad comes on the day which Governor Quinn was honored for his strong leadership in supporting gun safety, and a day after a debate in which his opponent Bruce Rauner again refused to support a ban on military-style assault weapons and high-capacity ammunition magazines.

In the new 30-second ad, the parents of sons and daughters who were killed by gun violence tell their stories and outline why they stand with Governor Quinn: “He listened,” explained Pam Bosley, who lost her son Terrell to gun violence in 2006.

“He’s there because he cares,” said Annette Holt, who lost her son Blair to gun violence in 2007. “He does have Illinois in his heart.”

* The ad…

* Script…

Tonya Burch: He was just accepted into the Air Force the day that he was murdered.

Pamela Bosley: His goal was to be a famous gospel bass player.

Annette Holt: Blair was the average 16-year-old.

Cleo Pendleton: She LOVED to read.

Nate Pendleton: During our tragedy, everything was a blur. I remember certain people that stood out, and Pat Quinn was one of them.

Pamela Bosley: There’s a lot of politicians–when the cameras are gone, they’re gone. But Governor Quinn, he stayed back, he listened.

Annette Holt: He’s there because he cares. I stand with him and I support him because he does have Illinois in his heart.

* This next one is an online ad…

Quinn for Illinois rolled out a new noir account of how Republican billionaire Bruce Rauner built his fortune: “On the misfortune of others.”

The web video, narrated by famed actor Martin Sheen, recounts the scandals that have marked Bruce Rauner’s GTCRauner business dealings, including the massive Lason accounting fraud; Synagro’s Detroit bribery; the outsourcing of Zenta; and the deadly abuse at Trans Healthcare Inc, all which took place under Rauner’s leadership.

The greed-driven Rauner formula - buying up companies, sucking them of their value, laying-off workers and selling those companies before criminal acts, mismanagement and abuse and neglect are revealed - is documented by Sheen in the new video.

The video fades to an image of the Illinois Statehouse as Sheen concludes:

“In the end, Bruce Rauner made a fortune: A fortune on the misfortune of hardworking people. He’s a man who runs over people to get what he wants…. Now he wants something new.”

* The ad…

* Script…

NARRATOR: “Bruce Rauner. He made a fortune on the misfortune of hardworking people. He got his start with Mitt Romney and those Bain boys; after that, he headed west, to the Windy City.

“Bruce Rauner: He’s the R in GTCR, a big-time private equity firm right on the Chicago River. Their model was simple: Use borrowed money to buy out companies, then squeeze profit out of them, and then get out before the bill comes due.

“One company wasn’t enough for Bruce Rauner: he just got that itch, and nothing could stop him. There was Lason: Three executives went to prison for one of the biggest accounting scams since Enron. At Synagro, his boys bribed the mayor of Detroit, and Rauner himself…well, he made out okay. At a company named Zenta, Rauner bragged about shipping American jobs to places like China and India.

“The pattern started to emerge: Patterns with zeroes and dollar signs, patterns where other people suffered, where other people took the hit. And Rauner? He took the money and ran.

“There was Trans Healthcare: That was Rauner’s little empire of nursing homes—it was disturbing, and tragic. The negligence and abuse was so bad there that seniors not only suffered—some died. Rauner took the money and ran from there, too—time and time again, when things went wrong, he let others take the fall.

“In the end, Bruce Rauner made a fortune: A fortune on the misfortune of hardworking people. He’s a man who runs over people to get what he wants…. Now he wants something new.”