* From a Tom Cross campaign e-mail to supporters…

Beginning this morning, our campaign took to the airwaves to share our goals for the office of Treasurer, which include balancing the budget and cracking down on fraud and corruption, and also highlight the policy differences between myself and the Frerichs/Quinn Agenda.

The ad, titled “Clear Choice”, succinctly asks two key questions of voters: Do you want more spending or a balanced budget? Do you want higher taxes or greater reform?

* Cross is taking the Rauner route of ignoring his GOP primary opposition. The ad doesn’t even mention the possible existence of a Bob Grogan and instead boosts his own campaign (I expect overlays of any newspaper endorsements he receives down the road) and attacks Frerichs. Rate it…

* This is a cable buy, so I checked in with Comcast…

$37,860 on the Chicago Interconnect
3/5 - 3/9/14 FXNC only all dayparts

$41,640 on the Chicago Interconnect
3/11 - 3/17/14 FXNC only all dayparts

He also heavied up his FXNC only presence in key Comcast zones having a higher GOP voter audience: $19,960 spread across five Comcast zones: Oakbrook, St.Charles/ Wheaton, Orland Park, Mt. Prospect, Frankfort 3/4 - 3/17/14 FXNC only all dayparts

All Fox News, all the time. If you wanna reach hardcore GOP primary voters, that’s the most reliable way to do it. And attacking Democrats doesn’t hurt at all on that channel.