* The Democratic Governors Association is running a new radio ad attacking Bill Brady. Rate it…
Script…
“Auction” – 60-second radio
Auctioneer: The bidding starts at eight dollars. Do I hear eight dollars? Eight…eight…
Man: I’ll go eight dollars…
Auctioneer: Thank you, Mister Bill Brady. Do I hear seven? Seven-dollars-an-hour for a lower minimum wage…
Wife (whispering to husband): Darling! What is Bill Brady doing?
Man: Seven! Yes! I’ll go seven…
Husband (annoyed): Keep your voice down, dear.
Auctioneer: Again! It’s Bill Brady! Can we go lower? Lowwwwer…
Wife (whispering to husband): But…how awful! Brady’s bidding to lower the minimum wage?
Husband (irritated): Yes, Mumsy! He said it back in June – Bill Brady thinks the Illinois minimum wage is too high.
Wife (urgently whispering to husband): And Brady wants to roll the minimum wage back?
Husband (irritated): Correct…
Wife (incredulous, whispering to husband): But, darling…we’re not even that cruel to the gardener!
Auctioneer: Sold! Bill Brady would roll back the minimum wage for Illinois families. And that’s why this ad is paid for by the Democratic Governors Association-Illinois. Not authorized by any candidate and no candidate is responsible for Democratic Governors Association-Illinois’ activities.
Strangest ad I’ve heard so far this season. What the heck? Am I wrong here?
…Adding… An alternate view from a trusted buddy who isn’t connected to either campaign…
I spend about 20-40 minutes a day in the car and have been through a few sessions with ad folks on this stuff.
Sounds, voices and repetition are what make radio ads good.
First thing you hear: “crack” of the auction gavel. That catches the listener’s attention.
Next thing is a fast talking auctioneer, then a husky voice of brady, then back to the auctioneer who deliberately changes his speed when he says “lowwwwer” minimum wage.
New voices from the couple at the auction, the back and forth on it and Lower minimum wage is repeated no short of 5 times.
Another crack of the gavel and then bill brady would roll back the minimum wage.
That is a great radio ad. It has sound effects, changing voices and it repeats the main thing they are trying to get across at least 4 or 5 times. Most people are distracted when listening to radio by driving or working. So, great radio ads involve tons of repetition and distinguishing sounds that make them memorable. The story is less important than the acting to catch someone’s attention.
I think it’s just way too cluttered to be effective. The repetition gets lost in the nonsense. But, we’ll see.
…Adding More… From a friend…
I know they are working a theme, but this doesn’t make me hate Bill… Unless they just want me to remember he is against the minimum wage as a set-up piece for when they go in for the kill on the taxes, Florida condo and Porsche
